This study investigates the relationships among entrepreneurship, technical competency, and business performance, focusing on CEOs in the beauty service industry in the Busan area. A total of 215 survey responses were collected, with 213 valid responses selected for final analysis after excluding 2 unsuitable responses. The key findings of the study are as follows: First, entrepreneurship was found to partially influence technical competency. Second, technical competency was found to influence business performance. Third, entrepreneurship was found to partially influence business performance. Fourth, technical competency was found to partially mediate the relationship between entrepreneurship and business performance. Based on these results, the study systematically analyzes and explains the causal relationships among the entrepreneurship of CEOs in the beauty service industry, their technical competency, and business performance. It also seeks to provide useful reference materials for strengthening the innovation and competitiveness of CEOs in the beauty service industry and establishing a theoretical foundation for future research in related fields.

This study critically examines the relationship between Total Quality Management (TQM) and Service Quality (SQ) within Dubai’s housing sector, with a specific focus on the moderating influence of blockchain technology (BT) in this relationship. Employing a quantitative approach grounded in a deductive research strategy and positivist epistemology, data were gathered from a sample of industry professionals and subjected to rigorous analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that the deliberate deployment of TQM methodologies leads to significant improvements in SQ metrics, and the catalytic role of BT further enhances these service quality improvements. The study highlights the transformative potential of BT in recalibrating conventional paradigms of service delivery within the housing sector. Specifically, the analysis reveals that BT plays a pivotal moderating role in the relationship between TQM practices and SQ outcomes, thereby enriching our comprehension of the intricate interplay between these constructs. The study concludes by furnishing nuanced insights into the multifaceted dynamics shaping SQ within the housing sector, while also delineating avenues for future inquiry.

This research investigates the relationship between the variables of public service reform (PSR) and bureaucratic revitalization and the relationship between digital leadership (DL) and bureaucratic revitalization. The research method used in this research is quantitative survey research which aims to determine the relationship between two or more variables. The research method for this research is quantitative associative, the population of this study is senior immigration officers. The data analysis method uses structural equation modeling (SEM) partial least squares (PLS), the respondents for this study were 634 senior immigration office employees who were determined using the simple random sampling method—non probability sampling, the questionnaire was designed to contain statement items using a 7 point Likert scale. A closed questionnaire is a list of questions or statements that are equipped with multiple answer choices expressed in scale form. The Likert scale used in this research is (1) strongly disagree, (2) disagree, (3) quite disagree, (4) neutral, (5) quite agree, (6) agree, (7) strongly agree. Data processing in this research used SmartPLS software. The independent variables of this research are digital leadership and public service reform and the dependent variable is bureaucratic revitalization. The stages of data analysis in this research are the outer model test which includes convergent validity, discriminant validity and composite reliability as well as inner model analysis, namely hypothesis testing. The results of this research show that public service reform has a positive and significant relationship to bureaucratic revitalization and digital leadership has a positive and significant relationship to bureaucratic revitalization. This research implies that leaders focus on engaging, using, and handling the uncertainty of emerging technologies, digital tools, and data, leaders to support bureaucratic revitalization, the immigration department must implement digital leadership, immigration leaders should encourage the use of digital platforms in their organizations, support and facilitate digital transformation. The immigration department should increase the revitalization of the bureaucracy, the immigration department should carry out public service reforms. Public services are to be good if they fulfill several principles of public interest, legal certainty, equal rights, balance of rights and obligations, professionalism, participativeness, equality of treatment/non-discrimination, openness, accountability, facilities and special treatment for vulnerable groups, timeliness, speed, convenience and affordability.

The purpose of this study was to examine the effect of E-integrated marketing communication on consumers’ purchasing behavior of mobile services. The population for the study involves all orange telecom mobile service customers in Jordan. Three hundred ninety-five questionnaires were distributed to orange telecom customers in Jordan, however, 375 only returned, which has been used for analysis. structural equation modeling using programs such as AMOS was used to investigate the impact of E-integrated marketing communication on consumers’ purchasing behavior. Data was collected through questionnaires was sent to study sample. The results of the study showed that E-integrated marketing communication had a positive impact on consumers’ purchasing behavior. Based on the findings, the study recommended that Orange Telecom should focus more on e-public relations to create a favorable image of the company among different groups of consumers, which can potentially enhance their purchasing behavior towards its mobile services. It is imperative for Orange Telecom to prioritize its e-integrated marketing communication strategy to effectively reach out to its target audience and influence their purchase decisions.