This paper explores the integration of digital technologies and tools in English as a Foreign Language (EFL) learning in Jordanian Higher Education through a qualitative open-ended online survey. It highlights the perceptions of 100 Jordanian EFL instructors, each with a minimum of five years of experience, on the digital transformation in the EFL learning process. The survey, consisting of ten open-ended questions, gathered in-depth insights on the benefits, challenges, and implications of this transformation. Thematic analysis was employed to analyze the qualitative data, revealing varied levels of experience, the use of diverse digital tools, and both technical and pedagogical challenges. Key findings include the positive impact of digital tools on teaching and learning experiences, enhanced student engagement, and opportunities for personalized learning and collaboration. The study concludes that leveraging digital resources can enhance EFL learner engagement and learning outcomes, inform future pedagogical practices, and shape the landscape of digital transformation in EFL Higher Education for years to come.

Arabic rhetoric has traditionally relied on ancient texts and human interpretation for teaching purposes. The study investigates ChatGPT’s ability to analyze and interpret Arabic rhetorical devices, specifically examining its capacity to handle cultural and contextual elements in rhetorical analysis. Drawing on institutional implementation frameworks and recent educational technology research, this study examines policy considerations for Arabic rhetoric education in an AI-driven environment, with a particular focus on sustainable digital infrastructure development and systematic reforms needed to support AI integration. The study employed the comparative approach to analyze eight rhetorical examples, including metaphors (“Zaid is a lion”), similes (“Someone is a sea”), and metonymy (“A person full of ash”), then compare ChatGPT’s interpretations with traditional explanations from classical Arabic rhetoric texts, particularly “Dala’il al-I’jaaz” by al-Jurjani. The results demonstrate that ChatGPT can provide basic interpretations of simple rhetorical devices, but it struggles with understanding cultural contexts and multiple layers of meaning inherent in Arabic rhetoric. The findings indicate that AI tools, despite their potential for modernizing rhetoric education, currently serve best as supplementary teaching aids rather than replacements for traditional interpretative methods in Arabic rhetoric instruction.

New technologies always have an impact on traditional theories. Finance theories are no exception to that. In this paper, we have concentrated on the traditional investment theories in finance. The study examined five investment theories, their assumptions, and their limitation from different works of literature. The study considered Artificial Intelligence (AI) and Machine Learning (ML) as representative of financial technology (fintech) and tried to find out from the literature how these new technologies help to reduce the limitations of traditional theories. We have found that fintech does not have an equal impact on every conventional finance theory. Fintech outperforms all five traditional theories but on a different scale.

The technology known as Internet of Things, or IoT, has started to permeate many facets of our lives and offers a plethora of options and empowerment, expanding the potentials of integrating it in education. Considering how new IoT is and how it may affect education, it is now essential to investigate its potential in order to choose where to begin using it in the classroom. Examining the possible applications of IoT in education may be strongly aided by the knowledge and perspectives of professionals and experts. As a result, the present research concentrated on looking at and evaluating the viewpoints that relevant experts shared on platform (X) via a variety of tweets. The present study takes a qualitative approach, analyzing a collection of expert tweets on IoT in education on platform X using qualitative content analysis. The primary themes of the study findings, the software-based and material-based enablers of IoT in education, indicate the key potentials of IoT in education. These consist of data, sensors, interactive devices, e-learning tools, network accessibility and communications, integrating developing technologies, and system administration. The enormous individual enablers of IoT in education also include sustainability, professional growth, planning, preparing the next generation, and upholding the safety of the learning environment. The study suggested that in order to handle the IoT, classrooms and the educational environment needed to be restructured. Additionally, human resources needed to be developed in order to keep up with the educational environment’s progress.

 The main goal of the article is to formalize the key business models of marketing of modern companies and substantiate the key stages, types and trends of development. The relevance and need to pay significant attention to the marketing digital business model when organizing a business is substantiated. Using structural and logical analysis and criticism of scientific research, the essence, advantages and disadvantages are determined, the main blocks, stages and key elements of the structure of business models of modern companies are argued. It has been proven that marketing digital business models serve as a logical and visual plan for organizing all business processes of companies from production, marketing, sales and logistics to building a hierarchy of profitability. The key development trends are substantiated and the most popular business models of business organization in modern conditions are structured on the basis of scientific generalization, structural and logical analysis and mathematical modeling. Practical significance is characterized by the fact that the marketing business models of world-class companies are generalized and structured, taking into account their specifics and characteristics. Practical recommendations and key stages of building a company’s business model and its implementation into reality have been formed to achieve strategic business goals.