In a time of a growingly age-diverse workforce, modern organizations are facing the challenge of simultaneously maintaining job satisfaction for both younger and older workers. In that regard, this study aims to analyse and further explore the difference in job expectations of employees from the IT industry who belong to different age groups. Based on the extant literature, an appropriate research model was designed, which was subsequently tested using the data gathered through the surveys conducted over the past fourteen years. The research results show that the main difference between younger and older employees within the IT industry is related to professional and personal growth. Specifically, younger employees primarily look for personal development and rapid professional advancement, which are of minor importance to their older counterparts. Intriguingly, the obtained results showed no difference between the younger and older employees regarding the work environment, including its competitiveness.

Improving the competitiveness of tourism destinations is crucial for driving local economies and achieving income growth. In light of this evidence, numerous government departments strive to assess specific factors that impact the competitiveness of tourism destinations, enabling them to issue appropriate new tourism policies that promote more effective forms of tourism business. Therefore, the primary objective of this paper is to investigate how various elements such as tourism resources, tourism support, tourism management, location conditions, and tourism demand influence regional competitiveness in the Northern Bay region of Guangxi Province in China. To accomplish this goal, an online survey was conducted to collect data from 420 visitors who had experienced North Gulf Tourism; yielding an impressive response rate of 95 percent. The findings reveal that all aforementioned factors—namely: Tourism resources, tourism support, tourism management, location conditions and tourist demand—significantly impact destination competitiveness. Notably though, it was found that among these factors influencing destination competitiveness; it is primarily determined by effective local-level management (β = 0.345). Following closely behind are tourist demand (β = 0.133) as the second most influential factor affecting destination competitiveness; followed by location conditions (β = 0.116) ranking third; then comes tourist support (β = 0.03) as fourth in line impacting destination competitiveness; finally with least impact being exerted by available tourist resources (β = 0.016). Consequently, highlighting that regional competitiveness within Guangxi’s Northern Bay area predominantly hinges on efficient local-level management practices thus strongly recommending relevant authorities formulate novel work policies aimed at enhancing levels of local-level competitive advantage within the realm of regional touristic offerings.

Recognizing the discipline category of the abstract text is of great significance for automatic text recommendation and knowledge mining. Therefore, this study obtained the abstract text of social science and natural science in the Web of Science 2010-2020, and used the machine learning model SVM and deep learning model TextCNN and SCI-BERT models constructed a discipline classification model. It was found that the SCI-BERT model had the best performance. The precision, recall, and F1 were 86.54%, 86.89%, and 86.71%, respectively, and the F1 is 6.61% and 4.05% higher than SVM and TextCNN. The construction of this model can effectively identify the discipline categories of abstracts, and provide effective support for automatic indexing of subjects.

The mobile health market is expected to continue to grow that will make it harder for mobile application developer to compete. One of the most popular types of mobile health application is health and fitness applications. This application aims to modify user behavior; therefore, it requires user to use the system continuously in relatively longer period of time to effectively change user behavior. Thus, user satisfaction is essential and must be maintained to reach this goal. This study aims to define the mobile health application qualities that would influence user satisfaction level. Developer can priorities the most influential qualities when building their application. Quality dimensions would be explored by literature review and Google Play Store review and categorised using DeLone McLean IS Success Model. We identified 12 quality dimension that will furthered analysed using Kano Model. The data collecting was conducted with online form with 12 pairs of Kano two-dimensional questionnaires (n = 115). The results show that the important qualities of mobile health application are Privacy, Availability, Reliability, Ease of Use, Accuracy and Responsiveness, lack of these qualities would cause dissatisfaction from user. The developer might also consider to improve user interface and usefulness of the application to increase user satisfaction even though these qualities would not cause much of dissatisfaction

This study aims to examine the influence of employee and entrepreneur competencies on work efficiency and performance of export companies at the Nong Khai border checkpoint. The research conducted is a quantitative survey. The population for this study includes employees and entrepreneurs from the cross-border export service industry, exporters, and freight forwarder agents operating at the Nong Khai border checkpoint. A non-probability sampling method was employed to select participants. The sample size was Cochran estimated using Cochran’s formula. A structured questionnaire was used to collect data from 385 logistics employees and entrepreneurs selected through purposive sampling. The questionnaires were distributed to employees and entrepreneurs from the export entrepreneurial industry, cross-border export service providers, exporters, and freight forwarder agents at the Nong Khai border checkpoint. The findings revealed that employee and entrepreneur competencies have a direct influence on the work efficiency and performance of export companies. The study concludes that enhancing the competencies of employees and entrepreneurs positively impacts work efficiency and the overall export performance of the company. The research suggests that entrepreneurs should prioritize training and competency development for employees to further improve work efficiency.

Short-form content has the potential for virality and broad sharing, allowing businesses to reach large audiences in a short period of time. This type of content has transformed traditional marketing approaches, capturing the attention and curiosity of Generation Z, thereby leading to the rise of digital marketing. As Generation Z is the next generation of consumers and their purchasing power increases as they enter the workforce, marketers need to understand the factors influencing their attitudes and purchase intentions. This study aims to explore the relationship between the growing presence of short-form advertising content in corporate marketing strategies and consumer behavioral intentions. To achieve this, the sub-characteristics of short-form content were categorized into expertise, ease of use, and entertainment value, while information reliability was set as a mediating variable. Data was collected through a survey of 256 adults residing in Busan and Gyeongnam, and analyzed using SPSS 28.0. The findings of the study revealed that most sub-characteristics of short-form content advertisements positively influenced both recommendation and purchase intentions. Additionally, information reliability was identified as a significant mediating factor between short-form content and consumer behavioral intentions. These results provide important insights for corporate marketers and advertising professionals, as they offer valuable guidance on how to influence consumer purchase intentions effectively.