This study explores the Nyalamaq Dilauq tradition in Tanjung Luar, South Lombok, examining its role as a cultural policy for promoting social integration and cohesion in coastal communities. The Nyalamaq Dilauq tradition, deeply embedded in the lives of Tanjung Luar residents, serves as a powerful mechanism for fostering a harmonious and united community despite ethnic and cultural diversity. Through a qualitative approach involving interviews, participatory observations, and documentation, the research delves into the historical context, rituals, and ceremonies of the tradition, highlighting its significance in building social bonds and mutual respect among diverse ethnic groups. The findings reveal that the Nyalamaq Dilauq tradition enhances community resilience, supports economic interdependence, and attracts tourism, thereby contributing to the overall well-being of the coastal communities. This study provides valuable insights into the potential of cultural traditions to serve as models for social integration in other multicultural and multi-ethnic contexts.

The extent to which businesses incorporate Naga worship into their strategies and operations and its effect on their success remains ignored. This study employed a multidisciplinary approach to examine the diverse practices of Naga worship in business contexts across different regions. This study utilized a mixed-methods research design to provide insights into the strategic integration of Naga worship into business practices and its impact on business performance. It employed a questionnaire to gather insights from respondents about their demographic data, awareness of Naga worship, its integration into business practices, consumer perceptions and behaviors, and overall business performance. Follow-up, in-depth interviews were developed to probe deeper into respondents’ experiences, motivations, and perceptions regarding the integration of Naga worship into their business practices. Most respondents agreed to integrate Naga worship into their company practices or marketing plans by using Naga symbols in branding, doing rituals for success, providing Naga-themed products and services, and scheduling activities on auspicious Naga-related dates. Respondents perceived companies that venerate Naga as culturally genuine and focused on the community. Worshipping the Naga deity improved the brand’s and corporation’s image and reputation. People patronized these enterprises by buying products and services associated with Naga culture. A substantial portion of respondents believe that worshiping Naga enhances commercial prosperity. Yet, a few participants from different regions mentioned difficulties regarding the integration of Naga religious customs.

The concept of a “community with Shared Future for Mankind” was first proposed in China and has quickly become an integral part of discussions on international relations and global governance. This concept originates from China’s profound insights into the interdependence of nations in the context of globalization, recognizing that the fates of countries are closely interconnected when facing global challenges. With the shifting balance of international forces and the increasing severity of global issues, traditional mechanisms of global governance have shown certain delays and inadequacies. From the difficult birth of climate change agreements to frequent conflicts in international security, from the uneven development brought by economic globalization to the ethical and management issues of emerging technologies, the structure of global governance faces unprecedented challenges. This paper focuses on the research question of how the concept of a “community with Shared Future for Mankind” aligns with and transcends the existing global governance system, using theoretical analysis and practical references for discussion. The findings suggest that the concept provides new ideas and frameworks for addressing global challenges such as climate change and international security, promoting the democratization and efficiency of global governance, especially in enhancing the representativeness and discourse power of developing countries in global decision-making. Additionally, the research identifies the transcendent nature of the concept in global governance, aiming to offer possible directions and strategies for the future development of global governance.