Consumers, particularly women, pursue beauty and health in order to uphold their image within society, which has contributed to consistent demand for cosmetics. The cosmetics market, driven by globalization and cultural exchange, sees Thai cosmetics gaining popularity among Chinese women. There has been a significant rise in the popularity of Thai cosmetics, known for their natural ingredients and innovative formulations. With a growing interest in cross-cultural consumer behaviour, particularly in the context of skincare and make-up products, understanding how different age groups perceive and choose Thai cosmetics is crucial for effective marketing strategies. The main issue is the development of consumer preferences over time among Chinese women who have only recently been given the opportunity to choose among many brands. This qualitative study explores the intergenerational differences in Chinese female consumers’ preferences for Thai cosmetics, aiming to uncover rich insights into their perceptions, attitudes, and behaviours. The target population is female Chinese who have visited Thailand and purchased or used Thai-branded cosmetics. Key themes emerge regarding the perception of product efficacy, the cultural authenticity and the role of digital media and trends in influencing product choices. Findings highlight nuanced generational preferences, with older cohorts emphasizing trust and familiarity with established brands, while younger cohorts prioritize innovation, sustainability, and personalized beauty experiences. These insights provide valuable implications for marketers seeking to tailor strategies and product offerings to engage effectively diverse generational segments within the competitive cosmetics market.

The goal of this research is to focus on the impact of HR agility on Jordanian pharmaceutical manufacturing companies’ innovative performance. The study population of the study consists of managers at different levels of pharmaceutical companies listed on the Amman Stock Exchange. Convenience sample consists of 450 questionnaires was sent. PLS-SEM was employed in this work to assess the measurement model and to verify the study theories. The findings revealed that human resource agility has a positive impact on innovative performance. The implications of the research as this analysis have shown, a variety of factors influence the agility of human resources, allowing organizations to create and implement strategies that lead to better adaptability in a rapidly changing environment. Significant ramifications could arise from this review for organizations that prioritize fostering employee confidence, refining strategies to gain a competitive edge, enhancing employee skills, and adapting to both internal and external shifts in the work environment.

In this paper, electrically conductive composites comprised of silicone rubber and titanium diboride (TiB₂) were synthesized by conventional mixing methods. Fine particles of TiB₂ (in micron size) and 10 parts per hundred parts of rubber (phr) proportion of carbon black (XC-72) were used to make the composites with HTV silicone rubber. The composites were cured at appropriate temperature and pressure and the effect on the electrical properties was studied. The resistance of the silicone rubber is ~ 10¹⁵Ω which decreases to 1–2 kΩ in case of composites with negligible effect of heat ageing. The hardness increases by ~ 35% simultaneous to the decrease of ~ 47% in the tensile strength. Morphological characterization indicates the homogeneous dispersion of the fillers in the composite.

The Sipongi System is essential in dealing with forest and land fires because this system provides real-time data that empowers stakeholders and communities to proactively overcome fire dangers. Its advantages are seen in its ability to provide detailed information regarding weather conditions, wind patterns, water levels in peatlands, air quality, and responsible work units. This data facilitates efficient decision-making and resource allocation for fire prevention and control. As an embodiment of Collaborative Governance, the Sipongi System actively involves various stakeholders, including government institutions, local communities, environmental organizations and the private sector. This cooperative approach fosters collective responsibility and accountability, improving fire management efforts. The Sipongi approach is critical in reducing forest and land fires in Indonesia by providing real-time data and a collaborative governance model. This results in faster response times, more effective fire prevention and better resource allocation. Although initially designed for Indonesia, the adaptable nature of the system makes it a blueprint for addressing similar challenges in other countries and regions, tailored to specific needs and environmental conditions. Qualitative research methods underlie this study, including interviews with key stakeholders and analysis of credible sources. Government officials, community leaders, environmental experts and organizational representatives were interviewed to comprehensively examine the mechanisms of the Sipongi System and its impact on forest and land fire management in Indonesia. Future research should explore the application of Sipongi Systems and collaborative governance in various contexts by conducting comparative studies across countries and ecosystems. Additionally, assessing the long-term impact and sustainability of the Sipongi System is critical to evaluating its effectiveness over time.

Water splitting, the process of converting water into hydrogen and oxygen gases, has garnered significant attention as a promising avenue for sustainable energy production. One area of focus has been the development of efficient and cost-effective catalysts for water splitting. Researchers have explored catalysts based on abundant and inexpensive materials such as nickel, iron, and cobalt, which have demonstrated improved performance and stability. These catalysts show promise for large-scale implementation and offer potential for reducing the reliance on expensive and scarce materials. Another avenue of research involves photoelectrochemical (PEC) cells, which utilize solar energy to drive the water-splitting reaction. Scientists have been working on designing novel materials, including metal oxides and semiconductors, to enhance light absorption and charge separation properties. These advancements in PEC technology aim to maximize the conversion of sunlight into chemical energy. Inspired by natural photosynthesis, artificial photosynthesis approaches have also gained traction. By integrating light-absorbing materials, catalysts, and membranes, these systems aim to mimic the complex processes of natural photosynthesis and produce hydrogen fuel from water. The development of efficient and stable artificial photosynthesis systems holds promise for sustainable and clean energy production. Tandem cells, which combine multiple light-absorbing materials with different bandgaps, have emerged as a strategy to enhance the efficiency of water-splitting systems. By capturing a broader range of the solar spectrum, tandem cells optimize light absorption and improve overall system performance. Lastly, advancements in electrocatalysis have played a critical role in water splitting. Researchers have focused on developing advanced electrocatalysts with high activity, selectivity, and stability for the oxygen evolution reaction (OER) and hydrogen evolution reaction (HER). These electrocatalysts contribute to overall water-splitting efficiency and pave the way for practical implementation.