In today’s rapidly evolving world, the integration of artificial intelligence (AI) technologies has become paramount, offering unparalleled value propositions and unparalleled consumer experiences. This study delves into the transformative impact of five AI activities on brand experience and consumer-based brand equity within the retail banking landscape of Lebanon. Employing a quantitative deductive approach and a sample of 211 respondents, the research employs structural equation modeling to analyze the data. The findings underscore the significant influence of four AI marketing activities on brand experience, revealing that factors such as information, accessibility, and customization play pivotal roles, while interaction has a less pronounced effect. Importantly, the study unveils that brand experience acts as a partial mediator between AI marketing activities and consumer-based brand equity. These revelations not only illuminate pathways for retail banks in Lebanon to refine their AI strategies but also underscore the importance of leveraging AI-driven marketing initiatives to bolster customer equity, acquisition, and retention efforts in an increasingly competitive market age.

This contribution questions young people’s access to digital networks at the scale of intermediate cities in Saint-Louis. Thus, it analyzes the prescriptions of digital actors responsible for the development of digital economy in relation with the orientations of the Senegal Digital 2025 strategy. This is a pretex to highlight the gaps between official political discourses and the level of deployment of digital infrastructures. The study highlights the need to repoliticize the needs of populations for broadband and very high-speed connections to promote local initiatives for youth participation in Saint-Louis. Indeed, datas relating to access and use of the Internet by young people reveal inequalities linked to household income, the disparity of infrastructure and digital equipment, and the discontinuity in neighborhood development, but also to the adaptability of the internet service marketed. Through urban and explanatory sociology mobilized through the approach of young people’s real access to the Internet, our analyzes have shown at the scale of urban neighborhoods the impact of the actions recommended by those involved in the development of populations’ access to Internet. The result is that the majority of young people are forced to access the Internet through medium-speed mobile networks.

Personal information is a vital productive commodity in the digital economy, and its processing has seen unparalleled transformations in both breadth and depth. This article proposes to enhance the legal remedies for personal information rights in contemporary China. Research has revealed multiple practical challenges in China’s judicial practices, such as hesitance to prosecute owing to an absence of substantial legal foundation, improper distribution of the burden of proof, and inadequate integration of criminal-civil judicial safeguards for personal information. This paper advocates for China to elucidate the definition of personal information rights via legislation, enable the litigation of personal information infringement cases, and establish explicit criteria for their acceptance into judicial proceedings. Furthermore, China must develop an appropriate structure for distributing the burden of evidence. It must also use discretionary judgment to properly tackle the problems related to evaluating damages in instances of personal information violations.

Sports competition is one of the important contents and forms of sports activities and physical education. It plays a full range of valuable functions in promoting the all-round development of college students. Specifically, it can better help college students enjoy fun, enhance their physique, and improve their physical fitness during physical exercise. Personality and tempering the will. Countries around the world attach great importance to youth sports competitions, and use national strategies as the top-level design and sports events as activity carriers to create a series of youth sports competitions such as graded competitions, championships, and campus events, providing more opportunities for young people to watch and participate in sports. Opportunities and platforms for competition. College student sports competitions are an important part of youth sports competitions and shoulder multiple missions such as physical health promotion, competitive talent training, and sports industry development. In recent years, the development of college sports competitions around the world has achieved remarkable results, and the scale and quality of Chinese college sports competitions have also been significantly improved. However, compared with developed countries, overall, there is still a weak awareness of participation, poor competition experience, and competitive competition. Prominent problems such as low levels and high activity withdrawal rates have, to a certain extent, restricted the high-quality development of college student sports competitions. In fact, it is not as easy as imagined for college students to participate in sports competitions regularly for a long time. In addition to requiring college students to possess certain basic conditions such as time, energy, and skills, it also requires support and promotion from all walks of life, especially It is inseparable from the material, spiritual and technical support provided by family, friends, coaches and other important groups. Just as the social ecological model believes that individual physical activity behavior is closely related to social support at the interpersonal level, especially social support from important groups such as family and friends has a positive impact on individual physical activity behavior. At the same time, although social support is very important, not all social support received can promote college students to form good sports competition behaviors. Self-determination theory emphasizes that only effective social support can regulate and optimize individual sports motivation by meeting the individual’s basic psychological needs, and ultimately promote the formation of positive, long-term sports behavior. However, most of the current sports academic circles continue the research context of traditional college student sports management, focusing on the contemporary value, practical issues, system construction, etc. of college student sports competitions. They are more subjective qualitative theoretical research and relatively lack the influence of social support. Empirical research on the sports competition behavior of college students, so that the internal mechanism of social support affecting the sports competition behavior of college students is not clear enough and understood. Therefore, from the perspective of social ecology, this study explores the internal mechanism of social support affecting college students’ sports competition behavior, in order to provide certain theoretical reference for improving the level of college students’ sports competition behavior.

This study constructs and empirically validates a Creative Activity Chain (CCA) structure model tailored for innovation in sustainable infrastructure development. In today’s competitive environment, fostering innovation is crucial for maintaining the relevance and effectiveness of infrastructure projects. The research underscores that a significant portion of a project’s long-term value is established during its initial concept and planning stages, highlighting the critical role of creativity in infrastructure development. The CCA model is developed through theoretical frameworks and empirical data, encompassing three key dimensions: creative subject chain, creative action chain, and creative operation chain. The model’s validity is tested with data from five large infrastructure development firms in China, involving 768 R&D staff as respondents. Rigorous statistical methods, including exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and regression analysis, confirm the model’s robustness. The findings reveal significant positive correlations between the creative activity chain’s dimensions and the successful development of sustainable infrastructure projects. Additionally, the study examines the mediating effect of link strength within the creative activity chain, demonstrating its substantial impact on project outcomes. Implications for management include promoting diverse creative teams, systematic process management, and leveraging varied operational tools to enhance creativity in infrastructure development. This research contributes to the literature by introducing an integrated model for managing creative activities in sustainable infrastructure development, offering practical insights for improving innovation processes.

Research on retailers’ behavioral intention and behavior of using the omnichannel ecommerce solution (OES) used the Unified Theory of Acceptance and Use of Technology (UTAUT2) model and supplemented the other factors such as seamless supply, omnichannel integration. Research concerns about behavioral intention and behavior of using OES as this is a global trend; OES has become one of the top priorities for businesses to thrive in the rapidly changing market and retain customers; increasingly high standards are being set for digital experiences. Therefore, retailers must quickly adapt to new trends for sustainable development to keep up with the transformation and increase the use of OES. The results show that effort expectation, social influence, hedonic motive, retailers’ capacity, seamlessly connecting have a positive impact on retailers’ behavioral intention and behavior of using OES. Behavioral intention and favorable conditions have a positive impact on behavior of using OES. Meantime, omnichannel integration have a negative impact on behavior of using OES in Vietnam. This research helps managers and OES providers to develop their skills and expertise, and the study results may prove diagnostically useful to the retailers’ behavioral intention and behavior of using OES.