This study examines the contentment and commitment of rural residents from three different perspectives. The first is environmental management, followed by municipal services and finally territorial planning. The study’s objective is to analyze the causal relationships between the expected quality and perceived quality concerning perceived value, satisfaction and citizen loyalty to provide tools for decision-making to public managers. This research proposes a structural equation model to evaluate and validate five hypotheses. For this study, household-level surveys were implemented to a population sample of 450 families in the rural area of Tenguel in Ecuador. The results suggest that the public policies exercised by territorial managers significantly influence citizens’ perceived value, satisfaction, and loyalty, which impacts social welfare. This research shows that there are deficient areas that negatively impact perceived locality, which decreases the perceived value. Such as firefighting service, municipal police, veterinary services, preservation of historical and cultural assets and activities, and facilities for community use.

In the new century, the traditional model of enterprise human resource management is facing the challenge of the times, improving the human resource management of enterprises, and must innovate the concept of enterprise human resource management. After the 1950s, some economists established the theory of human capital, not only can more effectively explain the problems of modern social economic growth, but also on the enterprise's human resources management contribution to a positive impact. This paper introduces the concept of human capital and human capital investment into enterprise human resource management, which opens up a new perspective for enterprise human resource management. In this paper, we will first define the characteristics of human capital and the main body of human capital investment, and then analyze the meaning of various human resource management behaviors from the perspective of capital investment, estimate their benefits, costs and risks, and finally use scientific means to establish investment decision model and risk control mechanism, to maximize the effectiveness of human resources, so that the management behavior of enterprise's human can bring more revenue for the enterprises, thereby enhancing the competitiveness of enterprises. At present, the scientific operation of human resources is the key to the healthy development of enterprises.

Human capital, which is a key resource of every organization, is characterized by high sensitivity to social, cultural and other factors that are not necessarily economic in nature. In the process of managing this capital, employee satisfaction becomes key, resulting from various reasons. In this study, we attempted to examine the level of satisfaction of university employees. The aim of this study was to gather information on the level of employee satisfaction with their job positions and to examine the relationships between selected, identified factors influencing their job satisfaction. The paper used multivariate statistical analysis, mainly Wilcoxon tests and Spearman rank correlation. Analysis of the survey results confirmed significant relationships between factors such as work atmosphere, appreciation of work effects, proper division of responsibilities and possible help in the team.