Research in the field of online advertising has focused on the effect of in-stream ads on viewers’ attitudes and intentions to purchase. However, little is known regarding the crucial role of viewer’s control in terms of the ‘skip ad option’ towards the attitude to purchase. This research aims to investigate the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control. Primary data was collected from respondents of Vehari district of Pakistan through a questionnaire based on 5 points Likert scale. 370 questionnaires were incorporated after excluding the questionnaires having missing values. Structural equation modelling was used through SmartPLS-3 software in testing the hypotheses. The findings reveal that, in-stream (emotional, informational, and entertaining) ads have positive impact on viewers’ attitudes, and viewers’ control moderates the relationship between in-stream ads and viewers’ attitudes towards the ads. Further, viewers’ attitude toward the ads has a significant positive impact on viewers’ intention to purchase. To the best of our knowledge this is one of the first studies that examines the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control in the context of a developing country, like Pakistan.

In the highly competitive employment environment, most college students have left their jobs for a short time after employment, and attention should be paid to students’ career adaptation. However, the further influence of skilled goal orientation, social support and career-determined self-efficacy on college students’ career adaptation needs to be confirmed. This study analyzes the effects of these factors on college students’ career adaptation. This study aims to analyze the impact of mastery goal orientation, social support, and vocational decision self-efficacy on career adaptation among 224 university students in East China. The results indicated that university students generally exhibit positive levels of mastery goal orientation, social support, vocational decision self-efficacy, and overall career adaptation. Female students demonstrate higher levels of mastery goal orientation, social support, vocational decision self-efficacy, and career adaptation compared to male students. As students progress in their academic years, their levels of mastery goal orientation, social support, vocational decision self-efficacy, and career adaptation tend to increase. Students majoring in humanities and social sciences have higher level than students majoring in science and engineering in all factors. Students majoring in humanities and social sciences exhibit more optimism in all factors compared to students in science and technology fields. The relationships among these factors show positive correlations. Mastery goal orientation, social support, and vocational decision self-efficacy all have positive effects on career adaptation. Among these, family support stands out as the most influential subordinate factor of social support on career adaptation. The most influential subordinate factor of vocational decision self-efficacy on career adaptation is conscious decision-making. Therefore, male, lower grade, science and engineering college students are the groups that need to be paid attention to in improving career adaptation. Skilled goal orientation, family support and conscious decision making have a better effect on the improvement of career adaptation. These results can provide important reference information for universities, counselors and college students in the training of career planning, and theoretically enrich the relevant research on college students’ career adaptation, and provide certain enlightenment for future researchers.

The rising trend of tourists selecting agrotourism as a tourist destination has become an intriguing study issue. Seremban is a well-known tourist attraction that is popular among visitors. As a result, Seremban has been selected as the study site. However, river pollution may have an influence on Seremban’s natural environment and agrotourism potential. Furthermore, inadequate infrastructure, such as unauthorized parking, exacerbated the inhabitants’ problems. A growing number of young people leave Seremban to pursue employment or further education in other cities, with no desire to work as farmers. The labor scarcity has also made it difficult for farmers to grow their farms. Consequently, the study aims to examine how factors such as the natural environment, tourist infrastructure, perceived social advantages, and perceived barriers influence the attitudes of Seremban residents towards agrotourism, with a focus on its potential for driving economic growth. This study adopts quantitative research methods, employing descriptive and causal research designs. Primary data collection is conducted through questionnaires, supplemented by secondary data. Non-probability quota sampling is utilized due to the absence of a specific sampling frame, with a sample size of 385 respondents determined using G*Power software. Constructs are developed based on previous research, and the questionnaire comprises Likert-scale items to gauge attitudes and perceptions. A pilot study assesses the instrument’s reliability. Data analysis is performed using SPSS software, encompassing multiple linear regression and Pearson correlation analyses in addition to descriptive statistics. The findings provide valuable insights into the factors driving residents’ perceptions of agrotourism in Seremban, emphasizing the importance of the natural environment, tourism infrastructure, perceived social benefits, and perceived barriers in shaping attitudes. Additionally, the study highlights the resilience of residents’ positive attitudes toward agrotourism, despite potential challenges and barriers identified. Overall, these results offer implications for policymakers and stakeholders involved in tourism development in the region.

Financial literacy and financial intermediation are vital tools for all businesses, particularly women micro-entrepreneurs. Even with modest means, they have been shown to considerably contribute to economic independence at the family, national, and international levels. Since Indonesian women microentrepreneurs still have trouble getting bank loans (being unbanked), the majority of them join cooperatives. Cooperatives are without doubt the financial intermediation institutions of choice for micro-communities; nonetheless, research on the subject is still scarce, particularly in developing nations. In order to bridge this gap, this study looks at the role of cooperatives as financial intermediation organizations. Examining the impact of financial literacy through cooperative financial intermediation on the financial performance of Indonesian women microentrepreneurs is the main goal of the study. The cross-sectional data were identified using purposive approaches and processed with the use of Smart PLS as part of an explanatory research approach. The direct influence test results demonstrate that enhancing financial performance and financial intermediation are directly impacted by financial literacy. Additionally, financial intermediation (cooperatives) was successful in influencing the impact of financial literacy on the financial performance of micro-entrepreneurs in Indonesia, according to the findings of the mediation effect test.

The purpose of this study was to examine the effect of E-integrated marketing communication on consumers’ purchasing behavior of mobile services. The population for the study involves all orange telecom mobile service customers in Jordan. Three hundred ninety-five questionnaires were distributed to orange telecom customers in Jordan, however, 375 only returned, which has been used for analysis. structural equation modeling using programs such as AMOS was used to investigate the impact of E-integrated marketing communication on consumers’ purchasing behavior. Data was collected through questionnaires was sent to study sample. The results of the study showed that E-integrated marketing communication had a positive impact on consumers’ purchasing behavior. Based on the findings, the study recommended that Orange Telecom should focus more on e-public relations to create a favorable image of the company among different groups of consumers, which can potentially enhance their purchasing behavior towards its mobile services. It is imperative for Orange Telecom to prioritize its e-integrated marketing communication strategy to effectively reach out to its target audience and influence their purchase decisions.

This paper analyzes the characteristics and influence mechanisms of financial support for China’s strategic emerging industries. Using a sample of 356 listed companies across nine major industries, we conduct an in-depth analysis of the efficiency of financial support and its influencing factors. In addition, this paper analyzes the influence mechanism of financial support for strategic emerging industries based on the relevant theory of financial support for industry development. It clarifies the internal and external influencing factors. Based on the theoretical analysis, a two-stage empirical investigation was conducted: The data of 356 listed companies in strategic emerging industries from 2010 to 2022 were selected as a sample, and the data envelopment analysis (DEA) method was applied to measure efficiency. The influencing factors were then analyzed using a Tobit regression and an intermediate effects test.