In the current digital era, digital communication has a profound impact on the construction of product brands and affects the organizational performance of enterprises; thus, digital communication has become a power that cannot be ignored to improve the organizational performance of enterprises. This study demonstrated three hypotheses based on previous research and used a questionnaire survey to collect first-hand data from distributors of a China’s leading domestic down coat brand (named BRAND A in this study), and then studied and analyzed the relationships among digital integrated and interactive brand communication (DIIBC), brand value, and organizational performance through SEM analysis methods. The results showed that DIIBC had an indirect negative significant positive effect on organizational performance through brand value, while it had a highly significant direct positive effect on the organizational performance of this brand in China’s domestic down coat industry, and DIIBC’s final function on organizational performance was highly significant positive.

This article explores the possibilities of developing Oman’s tourism sector under China’s Belt and Road Initiative (BRI). Tourism is a cornerstone of Oman’s economy, with the government prioritizing substantial efforts toward its development to foster economic diversification. This paper examines the broader efforts of Oman to strengthen its relations with China, which will indirectly benefit the tourism industry. This article presents a comprehensive analysis of the historical exchanges and future cooperation between China and Oman under BRI, specifically focusing on developing infrastructure and technology in Oman to support the tourism sector. It has been argued that BRI has the potential to significantly contribute to the growth and development of Oman’s tourism sector through increased investment and cooperation with Chinese counterparts.

[Objective] To understand the relationship between species diversity and tree growth in natural secondary forests in Northeast China, to determine the reasonable size of species diversity, and to carry out appropriate nurturing harvesting and artificial replanting, so as to provide a scientific and theoretical basis for secondary forest management and management. [Methods] A total of 123 sample plots were set up in the Xiaoxinganling (XXAL), Zhangguangcailing (ZGCL), Laojialing (LYL), Changbai Mountain (CBS), Hadaling (HDL) and Longgang Mountain (LGS) areas in Northeast China, they were used to investigate the species composition, importance value, diversity and tree growth in each area. [Results] A total of 48 species belonging to 17 families and 31 genera were investigated in all the sample plots, among which the sample plots in Longgang Mountain contained the largest number of families, genera and species, followed by Hada Ling, Changbai Mountain, Laoyaling, Zhangguangcai Mountain and Xiaoxinganling. The α-diversity index of species in the sample sites was the largest in Changbai Mountain and the smallest in Xiaoxinganling, and the difference between them was significant (P < 0.05), while the richness index was the largest in Longgang Mountain and the smallest in Xiaoxinganling. The difference between them was significant (P < 0.05), while the greater the difference in latitude between the regions, the more obvious the difference in β-diversity index of species in the sample sites, and the fewer species shared between the two regions. The higher the rate of community succession, the higher the average diameter at breast height and the average tree height in each region were CBS > LYL > LGS > ZGCL > HDL > XXAL. The largest breast tree species in each region was Mongolian oak in Changbai Mountain with a diameter at breast height of 64.8 cm, and the smallest breast tree species in each region was Tyrannus sylvestris in Longgang Mountain with a diameter at breast height of 4.0 cm. The highest tree species in each region was Liriodendron sylvestris in Longgang Mountain with a height of 28.9 m, and the smallest species is yellow pineapple with a height of 1.3 m in Longgang Mountain. [Conclusion] Within a certain range, species diversity has a facilitating effect on the average diameter at breast height and average tree height of species within a stand. Therefore, during the management of secondary forests, appropriate nurturing harvesting and artificial replanting should be adopted to ensure reasonable species diversity in the stands and provide optimal space for the growth of natural secondary forests.

The safeguarding of agricultural land is rooted in national land surveys and remote sensing data, which are enhanced by contemporary information technology. This framework facilitates the monitoring and regulation of unauthorized alterations in cultivated land usage. This paper aims to analyze land policies at the national, provincial, and local levels, investigate the cultivated land protection strategies implemented within the research region, where the policies have gained societal acceptance, and propose recommendations and countermeasures to enhance the development and utilization of land resources. The central issue of this study is to identify the challenges in achieving a balance between human activities and natural ecosystems. To address this issue, the research employs a combination of literature review, semi-structured interviews, text analysis, and content analysis, emphasizing the integration of empirical fieldwork and theoretical frameworks. Key areas of focus include: (a) the current state of the farmland protection system, (b) the legal foundations for local enforcement, (c) the systematic mechanisms for implementing arable land protection, and (d) the coordinated oversight system involving both the Party and government. Notably, the practice of cultivated land protection faces several challenges, primarily stemming from two factors. Firstly, there exists a disconnect between the economic interests of certain illegal land users and the objectives of land management, which hinders effective enforcement. Secondly, environmental repercussions arise from misinterpretations of land policy or non-compliant land development practices aimed at profit, which contradict the goals of ecological sustainability. The study examines two approaches to address the issue: the distribution and effective use of land resources, and the capacity for monitoring and early warning systems. Findings indicate that Dongtai City in Jiangsu Province has rigorously implemented all national land management policies, while also preserving the adaptability of local townships in practical applications, thereby ensuring the consistency of both the quality and quantity of arable land.

The contradiction between the ability of forestry that provides high-quality and abundant forestry products and good ecological services, and the demand for high-quality and diversified forestry products and service in order to meet the people’s rapid growing, has become the main contradiction faced by forestry development in new era. Since the area of forest resources in China is restricted by the expansion space, expanding the effective supply of forestry must mainly depends on the improvement of the quality and structure of forestry resources. Therefore, the focus of promoting forestry development is to comprehensively improve the level of forest management in the new era. Based on the analysis of the causes for the low level of forest management, it is proposed that forestry development in the new era should focus on the positively stimulating and strengthening the human capital development, etc., which come from the current following aspects: innovating forest management theory and model, clarifying the relationship between government and market.