Artificial Intelligence (AI) has become a pivotal force in transforming the retail industry, particularly in the online shopping environment. This study investigates the impact of various AI applications—such as personalized recommendations, chatbots, predictive analytics, and social media engagement—on consumer buying behaviors. Employing a quantitative research design, data was collected from 760 respondents through a structured online survey. The snowball sampling technique facilitated the recruitment of participants, focusing on diverse demographics and their interactions with AI technologies in online retail. The findings reveal that AI-driven personalization significantly enhances consumer purchase intentions and satisfaction. Multiple regression analysis shows that AI personalization (β = 0.35, p < 0.001) has the most substantial impact on purchase intention, followed by chatbot effectiveness (β = 0.25, p < 0.001), predictive analytics (β = 0.20, p < 0.001), and social media engagement (β = 0.15, p < 0.01). Similarly, AI personalization (β = 0.30, p < 0.001), predictive analytics (β = 0.25, p < 0.001), and chatbot effectiveness (β = 0.20, p < 0.001) significantly influence consumer satisfaction. The hierarchical regression analysis underscores the importance of ethical considerations, showing that ethical and transparent use of AI increases consumer trust and engagement. Model 1 explains 45% of the variance in consumer behavior (R2 = 0.45, F = 154.75, p < 0.001), while Model 2, incorporating ethical concerns, explains an additional 10% (R2 = 0.55, F = 98.25, p < 0.001). This study highlights the necessity for retailers to leverage AI technologies ethically and effectively to gain a competitive edge, improve customer satisfaction, and drive long-term success. Future research should explore the long-term impacts of AI on consumer behavior and the integration of emerging technologies such as augmented reality and the Internet of Things (IoT) in retail.
The role of agriculture in greenhouse gas emissions and carbon neutrality is a complex and important area of study. It involves both carbon sequestration, like photosynthesis, and carbon emission, such as land cultivation and livestock breeding. In Shandong Province, a major agricultural region in China, understanding these dynamics is not only crucial for local and national carbon neutrality goals, but also for global efforts. In this study, we utilized panel data spanning over two decades from 2000 to 2022 and closely examined agricultural carbon dynamics in 16 cities of the Shandong Province. The method from the Intergovernmental Panel on Climate Change (IPCC) was used for calculating agricultural carbon sinks, carbon emissions, and carbon surplus. The results showed that (1) carbon sink from crops in the Shandong Province experienced growth during the study period, closely associated with the rise in crop yields; (2) a significant portion of agricultural carbon emissions was attributable to gastrointestinal fermentation in cattle, and a reduction in the number of stocked cattle led to a fall in overall carbon emissions; (3) carbon surplus underwent a significant transition in 2008, turning from negative to positive, and the lowest value of carbon surplus was noticed in 2003, with agriculture sector reaching the carbon peak; (4) the spatial pattern of carbon surplus intensity distinctly changed before and after 2005, and from 2000 to 2005, demonstrating spatial aggregation. This research elucidates that agriculture in Shandong Province achieved carbon neutrality as early as 2008. This is a pivotal progression, as it indicates a balance between carbon emissions and absorption, highlighting the sector’s ability in maintaining a healthy carbon equilibrium.
Students from different cultures possess varying levels of skills in learning, remembering, and understanding concepts. Some terms and their explanations may seem easy for one group of students but difficult for another. Therefore, delivering educational content that aligns with student’s learning capabilities is a challenging task based on cultural orientations. This study addresses the learning challenges by developing a Thesaurus Glossary E-learning (TGE) framework method. This study introduces the TGE method which is a multi-language tool with visual associations that adapts to students’ capabilities. It also examines cultural differences and native languages, particularly aiding Arab Native to visualize appropriate terms (thesaurus) and their explanations (glossary) based on students’ learning capabilities. TGE learns from students’ term selection behavior and displays terms at a simple or advanced level that matches their learning ability. Additionally, TGE demonstrated its effectiveness as an e-learning tool, accessible to all students anytime and anywhere. The study analyzed 314 records related to student performance, out of which 114 students were surveyed to evaluate the effectiveness of the TGE method. This work presents TGE as a novel e-learning tool designed to enhance conceptual thinking within the context of modern educational practices during the digital transformation. TGE is based on artificial intelligence algorithms and associative rules that simulate the human brain, establishing logical connections between related key terms and sketching associations among diverse facets of a situation. An experiment was conducted at a private university in the Sultanate of Oman to assess the effectiveness of the proposed TGE tool. TGE was integrated with selected subjects in information systems and used by the students as a resource for e-learning methods and materials. The results show that 85% of students who used TGE improved their performance by 19%. We believe this work could establish a new smart e-learning teaching method and attract modern and digital universities to enhance student learning outcomes linked with conceptual thinking.
The scientific objective of this study is to demonstrate how a hybrid photovoltaic-grid-generator microsystem responds under transient regime to varying loads and grid disconnection/reconnection. The object of the research was realized by acquiring the electrical magnitudes from the three PV systems (25 kW, 40 kW, and 60 kW) connected to the grid and the consumer (on-grid), during the technological process where the load fluctuated uncontrollably. Similar recordings were also made for the transient regime caused by the grid disconnection, diesel generator activation (450 kVA), its synchronization with PV systems, power supply to receivers, and grid voltage restoration after diesel generator shutdown. Analysis of the data focused on power supply continuity, voltage stability, and frequency variations. Findings indicated that on-grid photovoltaic systems had a 7.9% maximum voltage deviation from the standard value (230 V) and a frequency variation within ±1%. In the transient period caused by the grid disconnection and reconnection, a brief period with supply interruption was noted. This study contributes to the understanding of hybrid system behavior during transient regimes.
This study investigates the impact of artificial intelligence (AI) integration on preventing employee burnout through a human-centered, multimodal approach. Given the increasing prevalence of AI in workplace settings, this research seeks to understand how various dimensions of AI integration—such as the intensity of integration, employee training, personalization of AI tools, and the frequency of AI feedback—affect employee burnout. A quantitative approach was employed, involving a survey of 320 participants from high-stress sectors such as healthcare and IT. The findings reveal that the benefits of AI in reducing burnout are substantial yet highly dependent on the implementation strategy. Effective AI integration that includes comprehensive training, high personalization, and regular, constructive feedback correlates with lower levels of burnout. These results suggest that the mere introduction of AI technologies is insufficient for reducing burnout; instead, a holistic strategy that includes thorough employee training, tailored personalization, and continuous feedback is crucial for leveraging AI’s potential to alleviate workplace stress. This study provides valuable insights for organizational leaders and policymakers aiming to develop informed AI deployment strategies that prioritize employee well-being.
Accurate prediction of US Treasury bond yields is crucial for investment strategies and economic policymaking. This paper explores the application of advanced machine learning techniques, specifically Recurrent Neural Networks (RNN) and Long Short-Term Memory (LSTM) models, in forecasting these yields. By integrating key economic indicators and policy changes, our approach seeks to enhance the precision of yield predictions. Our study demonstrates the superiority of LSTM models over traditional RNNs in capturing the temporal dependencies and complexities inherent in financial data. The inclusion of macroeconomic and policy variables significantly improves the models’ predictive accuracy. This research underscores a pioneering movement for the legacy banking industry to adopt artificial intelligence (AI) in financial market prediction. In addition to considering the conventional economic indicator that drives the fluctuation of the bond market, this paper also optimizes the LSTM to handle situations when rate hike expectations have already been priced-in by market sentiment.
Copyright © by EnPress Publisher. All rights reserved.