Consumers’ interest in green consumption has increased rapidly in recent years with heightening concerns for environmental, social, and health risks. However, increased concerns and interest of consumers may not translate to their behavioral outcome which may be attributed to socio-economic and consumers’ internal stimuli. Furthermore, contextual differences in the marketplace may influence how consumers form their green attitudes and behavior. The purpose of this study is to assess the role of consumers’ intrinsic traits such as consumers’ personal values, their self-motivation for sustainable consumption (i.e., perceived consumer effectiveness), green skepticism, and environmental involvement in their green attitude and behavior, and to see if the country-specific contextual condition may influence consumers’ behavior. In addition, price sensitivity and environmental protection emotions are considered moderating constructs to explain the gap between green attitude and green behavior. Findings from this study provide insights into understanding Chinese and Singaporean consumers’ green behavior which is driven by their intrinsic traits and by extrinsic conditions. This understanding can help companies to develop effective green marketing communication strategies and to enhance consumer engagement in sustainable activities and consumption.

The study aims to explore the impact of examination-oriented education on Chinese English learners and the importance of cultural intelligence in second language acquisition. Through a questionnaire administered to postgraduate students majoring in English in China, the research discovered that the emphasis on test scores and strategies in China’s higher English education system has led to a neglect of cultural backgrounds and cross-cultural communication. The findings underscore the necessity for reforms in English teaching within Chinese higher education to cultivate students’ intercultural intelligence and enhance their readiness for international careers in the era of globalization.

The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.

Over the course of many years, the Mekong Delta region has experienced relatively low and inconsistent levels of business attraction and low quality of the enterprise environment compared to other regions in Vietnam. To delve into whether this discrepancy reflects a negative perception of the business environment in the area, this study employs a dataset comprising the aggregate Provincial Competitiveness Index (PCI) and nine of its component scores, alongside other significant control variables, to analyze business attraction trends spanning from 2010 to 2020. It based on the modeling analysis for the panel data that includes Pool-OLS, FEM and REM models. The findings indicate that PCI serves as an important indicator influencing the quality of the business environment and plays a role in determining the location preferences of businesses. It is observed that public investment has exerted an impact on enticing new businesses to the region throughout this period. These research outcomes carry several policy implications, suggesting that public policy interventions can positively shape the business environment, consequently bolstering the appeal of business investments in the region.

This research was conducted using a survey research method to investigate the influence of Artificial Intelligence (AI) on Nigerian students’ academic performances in tertiary institutions. Nigerian tertiary institutions have an estimated population of about 2.5 million students across the universities, polytechnics, monotechnics, and colleges of education. A sample size of 509 was used. The researchers adopted an online questionnaire (Google Form) to administer questions to respondents across Nigeria to elicit responses from the respondents bordering on their awareness and the use of AI and its attendant impacts on their academic performance. Five research objectives were raised for the proper investigation of this study. From the findings of the study, the researchers found that the majority of Nigerian students use AI and that AI has positive impacts on the educational performance of Nigerian students. It was also found that Nigerian students have training on the use of AI for educational purposes and that they are more familiar with Snapchat AI and ChatGPT. Conclusively, AI is useful to students in the sense that it enhances their knowledge of their courses, improves their learning and speaking skills, and helps them to have a quick understanding of their course by way of simplifying technical aspects of their courses. The researchers therefore recommend as follows: Nigerian tertiary institutions should formally train students as well as teachers on the use of AI for academic purposes so that they can understand the ethical implications of the use of AI. Using AI for writing could be interpreted to mean examination malpractice, and this should not be condoned in the educational sector; however, at the moment, a small number of students used AI for examinations. Albeit, the appropriate use of AI should be fully integrated into Nigerian tertiary institutions’ curricula.

The financial services industry is experiencing a swift adoption of artificial intelligence (AI) and machine learning for a variety of applications. These technologies can be employed by both public and private sector entities to ensure adherence to regulatory requirements, monitor activities, evaluate data accuracy, and identify instances of fraudulent behavior. The utilization of artificial intelligence (AI) and machine learning (ML) has the potential to provide novel and unforeseen manifestations of interconnectivity within financial markets and institutions. This can be represented by the adoption of previously disparate data sources by diverse institutions. The researchers employed convenience sampling as the sampling method. The form was filled out over the period spanning from July 2023 to February 2024, and it was designed to be both anonymous and accessible through online and offline platforms. To assess the reliability and validity of the measurement scales and evaluate the structural model, we employed Partial Least Squares (PLS) for model validation. Specifically, we have used the software package Smart-PLS 3 with a bootstrapping of 5000 samples to estimate the significance of the parameters. The results indicate a positive and direct connection between artificial intelligence (AI) and either financial services or financial institutions. On the contrary, machine learning (ML) exhibits a strong and positive association among financial services and financial institutions. Similarly, there exists a positive and direct connection between AI and investors, as well as between ML and investors.