Carbonated soft drinks (CSDs) have long been a mainstay of the beverage business but changing consumer tastes and rising health awareness have necessitated a thorough study of the variables impacting consumer choices. This study intends to explore the complex web of customer preferences, purchasing behaviour, and perceptions related to carbonated soft drinks. This research analyses how numerous variables, including gender, affect these preferences and choices via careful examination. The purpose of thepresent research is to determine the perception of consumer influencing customer choice preferences for the consumption of carbonated soft drinks, influence of gender and the role of advertisement in finalizing the choice. It would be helpful to do further research to better understand how these highlighted variables affect purchasing choices, especially gender-based variances. The important influence of gender on consumer behaviour has been acknowledged. For this study, a structured questionnaire was distributed through online social media to individuals of 12–45 years of age from the period of April–May 2023. For analysis of the data collected, SPSS 22.0 was used. The study has confirmed that consumption of Coca-Cola is higher than any other soft drink in almost the entire country. The factors like youthfulness, tradition, status symbol and level of carbonation have different influences on the buying behavior of male and female consumers.

This research presents a bibliometric review of scientific production on the social and economic factors that influence mortality from tuberculosis between the years 2000 and 2024. The analysis covered 1742 documents from 848 sources, revealing an annual growth of 6% in scientific production with a notable increase starting in 2010, reaching a peak in 2021. This increase reflects growing concern about socioeconomic inequalities affecting tuberculosis mortality, exacerbated in part by the COVID-19 pandemic. The main authors identified in the study include Naghavi, Basu and Hay, whose works have had a significant impact on the field. The most prominent journals in the dissemination of this research are Plos One, International Journal of Tuberculosis and Lung Disease and The Lancet. The countries with the greatest scientific production include the United States, the United Kingdom, India and South Africa, highlighting a strong international contribution and a global approach to the problem. The semantic development of the research shows a concentration on terms such as “mortality rate”, “risk factors” and “public health”, with a thematic map highlighting driving themes such as “socioeconomic factors” and “developing countries”. The theoretical evolution reflects a growing interest in economic and social aspects to gender contexts and associated diseases. This study provides a comprehensive view of current scientific knowledge, identifying key trends and emerging areas for future research.

Since 2022, global geopolitical conflicts have intensified, and there has been a notable increase in the international community’s demand for currency diversification. This has created a new opportunity for the internationalization of the Renminbi (RMB). This paper examines the factors influencing the internationalization of the RMB, with a particular focus on its role as a unit of account, medium of exchange and store of value. These functions are considered in conjunction with the digital technological innovation represented by e-CNY. The methodology employed is based on the vector autoregression (VAR) model, Granger causality test and variance decomposition analysis. The Granger causality test indicates that digital technology innovation is not the primary driver of RMB internationalization at this juncture. The impulse response analysis and variance decomposition analysis revealed that the impact and direction of influence exerted by the various factors on RMB internationalization exhibit considerable discrepancies.

This paper aims to explore the impact of V-Girls APP on the improvement of female college students' Health literacy and its mechanism. Using a questionnaire survey method, the survey subjects were female students from a certain university. The results showed that using the V-Girls app can significantly improve the health knowledge level, health behavior habits, and mental health status of female college students. Further analysis reveals that the impact mechanisms of V-Girls APP mainly include cognitive mechanisms, social support mechanisms, and behavioral guidance mechanisms. The results of this study provide new ways and ideas for improving female college students' Health literacy.

Thailand and the EU started negotiating a free trade agreement (FTA) in 2005, but negotiations were subsequently suspended in 2014 after the country’s military coup. The significance of these negotiations are important because of the mutual benefit of achieving higher levels of trade and investment between the world’s largest single market and the second largest ASEAN economy. The Specific Factors (SF) model of production and trade is applied to identify potential winner and loser industries and factors of production in Thailand. The model identifies short-run loses for some labor inputs, return to capital, and output in agriculture and services. In the manufacturing and energy sectors, higher output will benefit some labor inputs and capital owners. Understanding the short-run impact of an FTA could allow policymakers in Thailand to reinforce the institutional infrastructure such as implementing trade adjustment assistance programs (TAA), to help re-train workers who may become unemployed due to free trade.

In the realm of contemporary business, Business Intelligence (BI) offers significant potential for informed decision-making, particularly among executives. However, despite its global popularity, BI adoption in Malaysia’s service sector remains relatively low, even in the face of extensive data generation. This study explores the factors influencing BI adoption in this sector, employing the Technology Acceptance Model (TAM) as its conceptual framework. Drawing on relevant BI literature, the study identifies key TAM factors that impact BI adoption. Using SEM modelling, it analyses quantitative data collected from 45 individuals in managerial roles within Malaysia’s service sector, particularly in the Klang Valley. The findings highlight the crucial role of Perceived Usefulness in influencing the Behavioral Intention to adopt BI, serving as a mediating factor between Computer Self-efficacy and BI adoption. In contrast, Perceived Ease of Use does not have a direct impact on BI adoption and does not mediate the relationship between Computer Self-efficacy and Behavioral Intention. These insights demonstrate the complex nature of BI adoption, emphasizing the importance of Perceived Usefulness in shaping Behavioral Intentions. The outcomes of the study aim to guide executives in Malaysia’s service sector, outlining key considerations for successful BI adoption.