Electronic Word of Mouth (eWOM) has become a pivotal factor influencing consumers’ decisions, particularly in the context of hotel services. With the advent of social media, it provides individuals with powerful tools to share its experiences and opinions about hotels. In this digital age, customers increasingly rely on online reviews and recommendations from their peers when selecting accommodations. eWOM on social media platforms has a substantial impact on customers’ perceptions and decision-making processes. This study aims to better understand the influence of eWOM by social media platforms on purchase intention of hotel services. To understand the influence of eWOM, this study uses the information adoption model as the model has been widely used in previous eWOM studies. The information quantity construct has been added to strengthen the model. The online questionnaire was distributed to social media users by using Google forms via social media platforms and only 210 of them were responded. The SmartPLS 4.0 software is used to analyze the data as the Partial Least Square-Structural Equation Modelling (PLS-SEM) is a method to confirm the structural equation models and to test the link between inert developments. Based on results, the information quantity and information quality of hotel services on eWOM positively influences the information usefulness and the information usefulness of hotel services on eWOM positively influences the purchase intention. The results lead to increase sales of hotel services and contribute to economic growth.
This academic paper explores the impact of multi-entity cooperation on the effectiveness of public service provision in China. It examines the social governance pattern proposed by the 19th National Congress of the CCP and the emphasis on co-building, co-governing, and sharing. The paper highlights the need for collaboration among various entities and the transition from sole government provision to improve urban public services. It aims to investigate the moderating effects of institutions, policies, and public participation. The study will involve quantitative and qualitative phases in three cities in Guangdong Province and target governmental departments, commercial organizations, non-profit social organizations, and local residents. The research aims to provide policy recommendations, innovate institutional policies, enhance public engagement, and improve multi-party cooperation and urban public services. It seeks to contribute practical models and measures for effective government public management and service implementation.
This paper examines the impact of the COVID-19 pandemic on financial inclusion in China, a country with a significant agricultural sector and an evolving digital landscape. The pandemic has accelerated the shift towards digital financial services, underscoring disparities in access. This study explores the pre- and post-pandemic scenarios of financial inclusion in China, evaluates the economic and social impacts of the pandemic, and assesses the role of digital transformation in the financial sector. It also investigates the changing roles of commercial banks and microfinance institutions, the integration of technology in finance, and the development of rural-urban economic linkages. The paper aims to propose strategies to enhance financial inclusion, ensuring it reaches the most vulnerable, and concludes with recommendations for creating a more equitable and robust economic system.
The increasing use of social media has played a prominent role in shaping opinions and forming attitudes, especially among university students. They use them increasingly to transfer information, exchange data, and disseminate topics among students and all members of society. Therefore, this study aims to examine these networks and their role in public life, especially in shaping public opinion among university students. The study adopted a descriptive survey approach to achieve its objectives. The study was conducted on a sample of undergraduate students from four Jordanian universities, totaling 832 participants selected through purposive sampling and using the equal distribution method according to variables (gender, university, specialization). The study relied on a questionnaire as a method of data collection and filling out the data from the respondents in the questionnaire. The study found that social media plays a significant role in shaping opinions, beliefs, and ideas, and that its role is unparalleled. Also, the study showed that social media had a significant impact on shaping public opinion in Jordan among university students who use social media extensively and exchange opinions, ideas, and information, contributing to shaping a series of opinions among young people and contributing to their adoption of new ideas or changing their old ones through the dialogue facilitated by these networks, as users exchange and adopt ideas, contributing to shaping a public opinion on an issue. These findings underscore the importance of understanding and leveraging social media and online platforms to effectively communicate with and engage students.
The impact of the coronavirus outbreak was seen all over the world in all sectors. In the case of Bangladesh, it was not free of threats. Like all other sectors, the economic, social, and educational sectors were under serious threat. This study examined the effects of COVID-19 on the lives of Bangladeshi students, with a particular focus on their idealized portrayals of plans, daily routines, social interactions, and mental well-being. This research also investigated the influence of COVID-19 on education, social life, and other sectors and how the government was dealing with this unprecedented situation and these elevation challenges. A mixed-methods approach was adopted for this research. A total of 90 students from Bangladeshi higher educational institutions were taken as a sample size using the random sampling method. SPSS software was used for data analysis. The study’s quantitative results showed that Bangladeshi students faced challenges related to teaching, learning, and social distancing during the COVID-19 pandemic. Additionally, the study revealed that the pandemic adversely affected higher education in Bangladesh. Rebels and concerned citizens from all parts of the state must work together to move forward. COVID-19 has had a natural effect on education and almost every other field. The need for social distancing has pushed the education system to change because of social distancing. Many educational institutions worldwide have shuttered their campuses and relocated their teaching and learning online.
This study employed a qualitative approach to examine tertiary students’ perspectives on leveraging Social Studies in the fight against corruption in Ghana. A purposive sampling technique was used to select 21 students from a distance training institution. Some of the variables investigated were causes of corruption and the extent to which students perceived Social Studies as a potential force to combat corruption. The semi-structured interview guide was used to collect data from research participants while thematic analysis was adopted. Data from the study revealed that corruption in Ghana is caused by factors such as weak institutions, greed, poverty-related issues and cultural practices. The results also indicated that Social Studies could significantly help curb corruption. Beside Social Studies, other measures including strengthening institutions, meting out severe punishment to culprits and moral education can also reduce corruption. It was, therefore, recommended that the Ministry of Education through the Ghana Education Service should retool the Social Studies subject, and make it compulsory at all levels of education since it has the potential to reduce corruption.
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