This research examines the Jegingger, novel written by Ahmad Tohari (JAT) which highlights the banal life of a family (palm trees climbers). JAT was re-narrated as exploiting the tension between the economy and family ties, whether ideally economic activities are separate (industrial economy) or integrated with the family (subsistence). Cultural establishments are mutually contested: the subsistence culture of traditional society is challenged by the productive economy, or conversely, the productive economy is challenged by the banal subsistence economy of traditional society. The methodology of postclassical narratology—exploring and explaining cultural manifestations and then exposing chronological sequences-was used to structure the vulnerability or resilience of banal communities in maintaining social ties. A subsistence economy with its characteristics of low productivity because it tends to be a cultural activity—not economic. It contains vulnerabilities seen from two sides: 1) banal agencies that do not have literacy and competence in carrying out subsistence professions have the potential to commit malpractice; 2) low productivity limits access to health facilities. These two weaknesses become obstacles to maintaining social ties. Sacrilege—abuse of sacred symbols—which was triggered by the malpractice of coconut climbing, has caused social disorganization—the loss of basic family and community affection—becoming a hub for the idea of raising awareness of the importance of the power of knowledge and materials in supporting traditional community ties. Mastery of material, especially in massive amounts (1.5 billion diamond necklaces), can transform a banal agency into a powerful one.

From the perspective of urban school symbiosis, examining the relationship between art universities and their respective cities has pointed out new social service paths for the development of art universities. This article summarizes the characteristics of art universities serving society in the context of urban school symbiosis, which helps to better understand the important role of art universities in serving society and provides theoretical reference for the specific practice of art universities serving society; Summarizing and summarizing the development path of art universities serving society under the background of urban school symbiosis can help better play the role of art universities in serving society and improve their effectiveness in serving society.

The evolution of the internet has led to the emergence of social media (SM) platforms, offering dynamic environments for user interaction and content creation. Social media, characterized by user-generated content, has become integral to electronic communication, fostering higher engagement and interaction. This study aims to explore the utilization of SM marketing, particularly in Higher Education Institutions (HEIs), focusing on Széchenyi István University’s academic social network sites (SNS) as a case study to enhance student engagement and satisfaction. The primary objective of this study is to review recent academic literature on SM marketing, especially for HEI marketing, and investigate the potential of the University’s SNS platforms as a case study in increasing student engagement. First a systematic literature review was conducted using Scopus and Science Direct databases to analyze recent research in academic SM. Then the article examined the University’s website and SNS platforms using the Facepager program to collect and analyze posts’ content. The findings from the literature review and observation indicate the growing importance of SM in higher education marketing. The university’s use of various SM strategies, such as visual storytelling, multimedia content, blogs, and user-generated content, contributes to increased student engagement of the university’s values.

Political identity is of special significance to the political construction and social development of contemporary China. Returnee lecturers are an important part of the university teaching team and an important force in training socialist builders with Chinese characteristics. An empirical survey was conducted on 35 returnee lecturers in universities in Jinhua area by means of questionnaires and interviews. The results show that the political identity of the returnee lecturers is generally good, but there are some problems, such as political party identity, national identity, institutional identity and interest identity need to be improved. As a result, factors such as gender, political profile and length of stay abroad have a significant effect on the political identity of returnee lecturers. The paper concludes with some initiatives, such as strengthening ideological and political education, improving remuneration and promoting career development.

service-learning activities are effective in higher education programmes. During the COVID-19 period, universities have implemented this methodology and students have improved their social and practical skills. The purpose of this article is to analyse the role of higher education in the process of adapting teaching based on experiences designed for students to serve the community. This research presents the results of a specific service-learning experience of 35 students from the Teamworking programme during the academic years 2020–21 (online) and 2021–22 (face-to-face), in collaboration with the San Juan de Dios Foundation in Madrid, which provides care for people with disabilities. Students evaluated the experience through a quantitative study based on a questionnaire previously developed by Folgueiras (2013), divided into four dimensions. Students also provided some feedback, explaining that this experience changed their perception of people with disabilities, considering the personal value of contributing to social inclusion through service learning. The results show that through the Folgueiras model, students have strengthened their social skills and competences, and through an applied training project that offers the opportunity to build a real relationship through different activities, where learning was at the centre of the interaction between students and young people with disabilities. In conclusion, although the evaluation was positive in terms of the students’ professional and human development, this project requires continuous improvement in the long term, since the subjectivity of human relationships follows a dynamic course with variables that are sensitive to time and individual experience.