The bubble milk tea industry in Malaysia which was thought to have slowed down in the recent years since its first appearance in 2010 has made a comeback. At the point of conducting this research, there are almost 100 brands of bubble milk tea in Malaysia and it is not surprising that some of these shops are selling more than a thousand cups a day. However, there has been limited research conducted on factors influencing brand equity on bubble milk tea brands in Johor Bahru. This study is to investigate whether brand loyalty, perceived quality, brand awareness and brand association influence brand equity on bubble milk tea brands in Johor Bahru through distribution of online questionnaires. This study novelty is at the examining the factors influencing brand equity in the context of bubble milk tea in Johor Bahru, Malaysia. Data derived from responses of 400 respondents through sampling were analysed using SPSS v29. Hypotheses testing performed through simple linear regression revealed that brand loyalty, perceived quality, brand awareness and brand association have significant effect on brand equity of bubble milk tea brands in Johor Bahru, Malaysia. It was also demonstrated that perceived quality has the most significance influence on brand equity. Organizations in the bubble milk tea industries are able to benefit from these findings by prioritizing their marketing strategies to gain competitive edge over their competitors. With findings that perceived quality having the most significance influence, marketers with limited resources can narrow down their options and focus on this specific dimension to increase their brand value.

This study examines the interplay between eco-friendly behaviour (Eco-FB) at multiple systemic levels, addressing the complexity beyond the scope of single-level models. We propose a comprehensive model incorporating traditional individual, organizational, and relational level concepts and a situational construct exemplified by Bali Island Recognition. This model was tested in Bali Island’s tourism firms through online and offline surveys of 500 tourism-related employees and their gateway communities across Bali Island. The research investigates the differences in pro-environmental conduct between two destinations’ social accountability (DSA) groups categorized as high and low DSA clusters. It further explores how ecological value, green intelligence, DSA, and sustainable travel affect public and private Eco-FB. The findings indicate that green intelligence has a strong positive connection with Eco-FB, and high DSA significantly impacts eco-friendly behaviour. This research enhances our understanding of Eco-FB by presenting a multilevel model incorporating the Bali Island factor, revealing distinctive impact mechanisms for both public and private Eco-FB.

Indonesia has experienced problems with refugees in recent years. Despite not being a state party to the 1951 Refugee Convention, Indonesia is still subject to the principle of non-refoulement as a norm that binds all states (jus cogens). This principle is regulated in Presidential Regulation Number 125 of 2016 and Regulation of the Director General of Immigration of 2016 as basic regulations for handling refugees. However, the principle of non-refoulement is not applied absolutely to refugees in Indonesia. The government is in a difficult situation and seems hesitant in taking a legal political stance, to accept or expel the presence of refugees. This research article aims to evaluate the application of the principle of non-refoulement in Indonesian national law. The findings of this research show that the state cannot apply the principle of non-refoulement to refugees in an absolute manner as it will have an impact on national security stability. The legal position of the Presidential Regulation and the Regulation of the Director General of Immigration contradict other regulations, potentially leading to norm conflicts and legal uncertainty. This regulation cannot be applied in all situations. Although this regulation is binding, its application is highly dependent on the needs and urgency of the country. The principle of non-refoulement does not apply to refugees if their presence threatens national security or disturbs public order in transit countries, especially for Indonesia, which has not ratified the 1951 Refugee Convention. Normatively, the application of this principle can be limited by the Constitution, Immigration Law, the theory of state sovereignty, the theory of primordial monism of national law, the principle of selective immigration policy, the principle of immigration essence, and the principle of immigration traffic control. This provision emphasizes that the application of this principle is relative and can be limited based on state sovereignty and national security interests.

The paper reports on the results of research on the institution of public-private partnerships in the field of implementation of state youth policy, particularly through socially important social youth projects, including social-entrepreneurial. The study explores social projects that enjoy the full range of support from all subjects in public-private partnerships: the state represented by public authorities, business structures, non-profit organizations, and youth. The authors highlight that the infrastructure of youth policy in the implementation of social-entrepreneurial youth projects needs to be changed conceptually. There is a need to establish comprehensive creative and professional spaces that shape young people’s personalities and practice a future-oriented model of organizing collaborative social projects.

As the complexity and scale of software applications increase, the challenges associated with testing these systems grow correspondingly, necessitating innovative and sustainable testing strategies. This paper explores a multifaceted approach aimed at addressing the intricate challenges inherent in testing large-scale software applications. Through a comprehensive examination of current industry practices and emerging trends, this study introduces a novel framework that integrates advanced testing techniques with state-of-the-art tools. This framework not only mitigates the challenges posed by the complexity and size of modern applications but also enhances the efficiency and effectiveness of the testing process. Key aspects of this research include a detailed exploration of test methodologies suited for large-scale applications, an evaluation of advanced tools designed for complex test scenarios, and an analysis of the impact of the test environment on sustainability. The findings offer valuable insights and actionable strategies for software development and testing professionals aiming to optimize testing processes and improve the quality and sustainability of their software in a rapidly evolving technological landscape.