This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.

Madura Island, with more than half of its population, are women encountering socio-economic problems, which eventually create high poverty and unemployment rates. However, the Madurese are also well-known for their resiliency and entrepreneurial characteristics. The effort to solve the issues by empowering the community, women in particular, has been taken seriously primarily by entrepreneurs who were born and raised in the community. Therefore, this research aims to gain insight into the current Madurese entrepreneur’s business pattern and their social concerns in order to propose a strategy to increase productivity as an effort to empower women’s communities. The methodology is qualitative research, which collects data using semi-structured interviews with representatives of the Madurese entrepreneurs in four areas of Madura Island. Their responses are then transcripted and coded for content analysis based on the designed themes. The result shows that they recognise and practise the social entrepreneurship (SE) pattern, although they do not understand the term. Subsequently, the technological application for business operations in general is still limited to the usage of digital technology (DT) for marketing and transaction activities, which helps increase business performance or productivity. Hence, the initiation of technosociopreneurship as a strategy to further develop SE activities with the hope of increasing productivity in empowering women’s communities is proposed. Further research development is advised using quantitative methods for generalisable findings.

This study investigates university students’ understanding of the mole concept and its implications for chemistry education, highlighting the critical role of mathematical education. A questionnaire was administered to 303 students from universities in Panama, Mexico, Cuba, Chile, and Spain. The results reveal that only 29.7% of participants recognize the mole as a fundamental unit, while 20.8% confuse the amount of substance with a non-existent “Chemical System.” Only 18.5% correctly identified the substance quantity symbol as “n” and 32.7% were aware that Wilhelm Ostwald introduced the term mole, indicating deficiencies in historical knowledge. The significance of these findings highlights major misconceptions and gaps in both conceptual understanding and historical knowledge, underscoring the urgent need for revised teaching strategies. Addressing these issues is crucial for bridging the gap between theoretical knowledge and practical application, thereby enhancing instructional methods and optimizing chemistry education to improve students’ comprehension of fundamental concepts.

In recent years, the environment in the manufacturing industry has become strongly competitive, which is why companies have found it necessary to constantly adjust their strategies and take actions aimed at improving their performance and competitiveness in a sustainable way to grow and remain in the market. Therefore, this paper aims to present an analysis to explain the current situation in the manufacturing industry in Aguascalientes, Mexico, by means of a survey in which product eco-innovation (PEI), process eco-innovation (PrEI) and organizational eco-innovation (OEI) and its effect on environmental performance (EP) and sustainable competitive performance (SCP) were measured. The results show that (EP) is positively and significantly influenced by (PEI) and (PrEI), while no significant influence is found for (OE). Furthermore, it is confirmed that environmental performance positively and significantly influences (SCP). The findings obtained from this study point to the relevance of promoting eco-innovation activities in the manufacturing sector, as this will ensure sustainable competitiveness.

Magnetite magnetic nanoparticles (MNP) exhibit superparamagnetic behavior, which gives them important properties such as low coercive field, easy superficial modification and acceptable magnetization levels. This makes them useful in separation techniques. However, few studies have experimented with the interactions of MNP with magnetic fields. Therefore, the aim of this research was to study the influence of an oscillating magnetic field (OMF) on polymeric monolithic columns with vinylated magnetic nanoparticles (VMNP) for capillary liquid chromatography (cLC). For this purpose, MNP were synthesized by coprecipitation of iron salts. The preparation of polymeric monolithic columns was performed by copolymerization and aggregation of VMNP. Taking advantage of the magnetic properties of MNP, the influence of parameters such as resonance frequency, intensity and exposure time of a OMF applied to the synthesized columns was studied. As a result, a better separation of a sample according to the measured parameters was obtained, so that a column resolution (R_s) of 1.35 was achieved. The morphological properties of the columns were evaluated by scanning electron microscopy (SEM). The results of the chromatographic properties revealed that the best separation of the alkylbenzenes sample occurs under conditions of 5.5 kHz and 10 min of exposure in the OMF. This study constitutes a first application in chromatographic separation techniques for future research in nanotechnology.