This study explores how public relations (PR) can give universities an edge in today’s competitive landscape. By examining past research, conducting interviews in 10 diverse cities in Vietnam, and analyzing case studies, it reveals the powerful link between PR strategies and student involvement. The research shows that well-crafted PR activities, tailored to different student groups and utilizing digital platforms, significantly impact student perceptions and enrollment decisions. It delves deeper than simply confirming PR’s effectiveness, offering insights into how specific PR tactics can resonate with student needs and expectations. Furthermore, it explores how PR influences student retention, highlighting the long-term benefits for universities. This research is a valuable tool for institutions seeking to thrive. By understanding the power of PR in shaping student decisions, universities can tailor their outreach efforts more effectively. Additionally, the study emphasizes the lasting advantages of a strategic PR approach, contributing to a broader discussion on its importance in higher education. Ultimately, these findings benefit both institutions and students, who can expect improved transparency, engagement, and communication within their academic communities.

In engineering, a design is best described based on its alternative performance operation. In this paper, an electric power plant is analysed based on its effective operational performance even during critical situation or crisis. Data is generated and analysed using both quantitative and qualitative research approach. During maintenance operation of an electric power plant, some components are susceptible to wide range of issues or crises. These includes natural disasters, supply chain disruptions, cyberattacks, and economic downturns. These crises significantly impact power plant operations and its maintenance strategies. Also, the reliable operation of power plants is often challenged by various technical, operational, and environmental issues. In this research, an investigation is conducted on the problems associated with electric power plants by proposing a comprehensive and novel framework to maintenance the power plant during crises. Based on the achieved results discussed, the framework impact and contribution are the integration of proactive maintenance planning, resilient maintenance strategies, advanced technologies, and adaptive measures to ensure the reliability and resilience of electric power plant during power generation operations in the face of unforeseen challenges/crisis. Hypothetical inferences are used ranging from mechanical failures to environmental constraints. The research also presents a structured approach to ensure continuous operation and effective maintenance in the electric power plant, particularly during crisis (such as environmental issues and COVID-19 pandemic issues).

The objective of this research is to examine the effects of income inequality, governance quality, and their interaction on environmental quality in Asian countries. Time series data are obtained from 45 Asian countries for the period 1996–2020 for this empirical analysis. The research has performed various econometric tests to ensure the robustness and reliability of the results. We have addressed different econometric issues, such as autocorrelation, heteroskedasticity, and cross-sectional dependence, using the Driscoll-Kraay (DK) standard error estimation and endogeneity issues by the system generalized method of moments (S-GMM). The results of the study revealed that income inequality and governance quality have a positive impact on environmental degradation, while the interaction of governance quality with income inequality has a negative effect on it. In addition, economic growth, population growth, urbanization, and natural resource dependency are found to deteriorate the quality of the environment. The findings of the study offer insightful policies to reduce environmental degradation in Asian countries.

Studies show that the COVID-19 crisis may threaten to attain sustainable development goals connected with shelter in developing countries, including Malaysia. Low-cost housing provision has been identified as one tool for achieving sustainability goals via synergistic operations. However, studies about post-COVID-19 housing and sustainable development goals integration are scarce in Malaysia. The study investigated the state of post-COVID-19 housing and developed a framework to integrate Goals in housing provision in Malaysia. The study covered four major cities in Malaysia via qualitative research to achieve the study’s objectives. The researchers engaged forty participants via semi-structured virtual interviews, and saturation was achieved. The study utilized a thematic analysis for the collated data and honed them with secondary sources. Findings show that COVID-19 reduced the possibility of low-income earners becoming homeowners. This is because the low-income groups were real losers of COVID-19 economic changes. Also, findings reveal that achieving four Goals from the 17 Goals will improve housing provision in Malaysia’s post-COVID-19 era. The study encourages key housing stakeholders to improve housing delivery, especially for the low-income earners across Malaysia in the post-COVID-19 era. This will imply contributing to achieving four Goals because of the correlation, as part of the study’s implications.

The study’s purpose is to evaluate the influence of some factors of the model of planned behavior (TPB) and the perceived academic support of the university on the attitude toward entrepreneurship and entrepreneurial intention of students. The results of Structural Equation Modeling (SEM) linear structural model analysis with primary data collected from 1162 students indicated that entrepreneurial intention is influenced by attitude toward entrepreneurship, subjective norm, perceived educational support, and perceived concept development support. In addition, this study also found the positive influence of perceived educational support, concept development support, and business development support on attitude towards entrepreneurship. Interestingly, the influence of perceived business development support on entrepreneurial intention was rejected, and personal innovativeness is demonstrated to promote an attitude toward entrepreneurship. Notably, this study also highlights the moderating role of personal innovativeness on the relationship between attitude toward entrepreneurship and entrepreneurial intention. Based on these findings, several implications were suggested to researchers, universities, and policymakers.

This article aims to describe and analyze pattern of management learning communities in frontier area Indoensia-Philippines. The relationship between Indonesia-Phlippines in frontier area represents a unique intersection culture and dynamic interplay onf interaction. The people in frontier area were relating by the historical events in the past. This article using historical methods; heuristic, critics/verification, interpretation and historiography were to emphasize the utilization of primary sources. The primary source collected from the oral tradition between Indonesia-Philippines people in frontier area. This article employs a social scientific approach to elucidate the cultural relationships within border communities. Cultural relationships are indicative of an extensive process that exerts influence on communal living practices in the management of their existence as a unique identity. This study provides a comprehensive analysis of the cultural relations in the frontier area between Indonesia and the Philippines. The findings offer insights into the intricate interplay of factors shaping cultural dynamics in border regions, contributing to a deeper understanding of cross-border interactions and the construction of cultural identities.