This article aims to analyze the form of promotion and its policies in increasing tourists in Indonesia. Ecotourism is one of the nation’s vital sectors that can improve the economy, preserve nature and introduce local culture. Sadly, today, ecotourism has yet to be discovered by the public, which cumulatively causes much damage. Therefore, The Ministry of Tourism and Creative Economy is tasked with educating the public in order to create a collaborative synergy. This article uses qualitative research with a phenomenological approach. The primary data sources in this study are Twitter netizens’ tweets and The Ministry of Tourism and Creative Economy ‘s social media accounts. At the same time, the secondary data used in this study are articles, books, and reportage. Then the data will be analyzed through several procedures, namely, 1) data matrix, 2) data reduction, 3) coding, and 4) conclusion drawing. The results showed that the messages conveyed by The Ministry of Tourism and Creative Economy regarding ecotourism were good, and the intensity was relatively high. Public conversations about ecotourism have also been substantive in accordance with ideal ecotourism. Unfortunately, the intensity of The Ministry of Tourism and Creative Economy ‘s message is not accompanied by the intensity of ecotourism conversations in the community. However, the Ministry of Tourism and Creative Economy has issued a communication policy in promoting ecotourism in Indonesia. This aims to benefit the wider community, such as community productivity, economic improvement, and the introduction of local culture to the international community.

The research aims to examine East Nusa Tenggara (NTT) bank service digitalization innovations and examine several implications of bank service digitalization innovations. This research uses a qualitative approach with data collection techniques: in-depth interviews, documentation, and focused discussions. The key informants in this research were the board of commissioners, directors, division heads, and NTT bank employees. The findings of this research are, first, the existence of an existing/generic model in the operational, supporting, and monitoring fields of NTT banks. Second, there is an innovation model for digitizing services and efforts to popularize the digitization of NTT bank services to the government-private sector, including micro, small, and medium enterprises (MSMEs), religious institutions, educational institutions, students and students as well as the broader community to provide easy access to sources of financing for the community, Eliminate regional tax leakage, encourage the development of micro, small, and medium enterprises (MSMEs) and assisted village farmers/breeders, provide entrepreneurial opportunities for the community, namely as a digital agent for NTT bank, minimize fraudulent behavior (shirking) in credit distribution. Third, service digitalization innovation uses a contextual sociolinguistic approach because it incorporates local and global vocabulary such as Bpung Mobile, Bpung Farmer, Lopo Dia Bisa, and Bpinjam. Fourth, service digitalization innovation refers to OJK regulations regarding banking digital transformation contained in RP 21 and PBI number 23/26/2021. Fifth, conventional services (hybrid approach) still accompany the digitalization innovation model. Sixth, Bank NTT is in quadrant III, namely growth. Bank NTT continuously optimizes existing resources by taking advantage of opportunities to increase business growth and continues to mitigate threats into opportunities and strengths. The implications of the innovation in digitizing NTT bank services include updating standard operating procedures (SOP), changing corporate culture from Flobamora to Bintang, and accelerating the increase in human capital capacity. The implications of research on bank management refer to the innovation of procurement of new IT systems. Banks can increase their attention to service quality and maintain customer trust to maintain the quality of digital banks among customers. Moreover, with post-COVID-19 conditions that require people to make digital transactions. With the changes in the financial industry towards digitalization, it is necessary to strengthen risk management in financial service institutions. The implications of the research results for policymakers need to be considered in the transformation towards digital banking related to equitable internet access in Indonesia, cybersecurity, and employment. Recommendations for future research are the importance of studying the determinants of digital service innovation in bank services, such as transformational leadership style, good corporate governance, and organizational commitment.

Adopting electric vehicles (E.V.) is crucial for promoting sustainable mobility in metropolitan areas such as Medan, Indonesia. To achieve this, it is essential to comprehend the factors that influence E.V. adoption, with a particular focus on the impact of media. This study examines the adoption of electric vehicles in Medan and evaluates the influence of the media on the public’s perception and policy decisions. Opinions, concerns, and recommendations surrounding electric vehicles were examined through surveys and interviews with 35 stakeholders, including students, lawmakers, industry experts, business owners, and media professionals. The findings indicate a strong knowledge and favorable perception of electric vehicles in Medan. However, there are worries regarding the expenses associated with E.V.s and the availability of charging infrastructure. Notably, 60% of the respondents identified media as their primary source of information, highlighting its significant influence. Encouraging cooperation between media, professionals, and stakeholders is advisable to achieve accurate and balanced reporting. This can be done by employing techniques like showcasing success stories and emphasizing the environmental advantages to encourage acceptance and implementation. This study provides valuable insights into improving the adoption of electric vehicles in Medan. It emphasizes the significance of implementing effective media strategies and supportive policies to achieve sustainable transportation solutions.

The landlocked and fragile countries’ ability to create a sustainable path to economic growth and poverty reduction is inextricably linked to their export diversification potential, itself related to their connectivity within themselves, in the region, and other external markets. Mali, Chad, and Niger are first challenged by their geography—their landlocked nature with their vast and thinly populated space serves to isolate the most vulnerable communities from external and internal markets. Adding to these geographic disadvantages non-landlocked is incentive environment—defined by high and variable customs common external tariff regimes resulting from multiple overlapping regional trade arrangements—places a wedge between domestic and international prices, provides a disincentive to exports in favor of non-tradable and domestic-oriented sectors. By bringing greater coherence and convergence between the many common external tariff regimes in operation and the rationalization of their structures, and improving connectivity within and between markets, Mali, Chad, Niger, and Guinea can better promote the reallocation of resources toward tradable goods and services, putting the countries on a path toward greater economic inclusion and sustainable growth.

This paper highlights the complex relationship between entrepreneurship, sustainable development, and economic growth in 41 European countries, using a reliable K-Means cluster analysis. The research thoroughly evaluates three key factors: the SDG Index for sustainable development, GDP per capita for economic well-being, and the New Business Density Rate for entrepreneurial activity. Our methodology reveals three distinct narratives that embody varying degrees of economic vitality and sustainability. Cluster 1 comprises the financially stable and sustainability-oriented countries of Western and Northern Europe. Cluster 2 showcases the variegated economic and sustainability initiatives in Central and Southern Europe. Cluster 3 envelopes the economic titans with noteworthy business expansion but with the potential for better sustainable practices. The analysis reveals a favourable association between economic prosperity and sustainable development within clusters, although with nonlinear intricacies. The research concludes with a series of strategic imperatives specifically crafted for each cluster, promoting economic variation, increased sustainability, invention, and worldwide collaboration. The resulting findings highlight the crucial need for policy-making that considers the specific context and the potential for combined European resilience and sustainability.

This study analyzes the importance of strengthening the design of Indonesia’s maritime axis policy. This research uses a qualitative approach to systematically explain the dynamics and importance of strengthening world maritime policy, where the Nvivo 12 Plus tool is used to analyze data and answer the research questions posed. This research shows that Indonesia still has complex bureaucratic and institutional problems and aspects of political identity and leadership attitudes that require systematic and comprehensive improvement. Then, the draft for strengthening the maritime axis policy in Indonesia includes three policy recommendations: reformulating the focus of the maritime axis policy, comprehensive and coherent governance, and an integrated administrative framework, as well as improving the political identity and attitudes of leaders in public policy. Substantially, the relative failure of the Global Maritime Axis (GMA) policy, known as Joko Widodo’s concept of regulating the Indonesian government based on geographical location, was caused by the dominance of political factors and domestic bureaucratic problems. Apart from that, the lack of priority narratives in the maritime and development sectors means that the Indonesian government’s priorities are more oriented towards GMA infrastructure aspects and at the expense of other fundamental elements. This study encourages the Indonesian government to accelerate a more substantive GMA. However, this research needs to be expanded because the analysis results were only carried out through secondary data and focused on two important aspects of GMA. Therefore, further research is needed that explains the prospects for GMA policy in Indonesia in more detail.