The study employed a qualitative approach to determine the influence and effectiveness of storytelling in shaping the Alpha generation’s buying decisions and consumption behaviours. The students of the University of Lagos Junior Secondary School were selected for the study. The interview questions were set to focus on factors like experiences, sources of storytelling communication, the outcomes and the affective effects. Twenty-five students were purposively selected out of one hundred and twelve (112) population for the interview based on the conditions for selection. Thematic analysis was used and a total of 244 themes were identified. Four (4) major themes were later identified in thematic synthesis through coding translation. The findings revealed that storytelling is effective and strategic in brands targeted at the Alpha generation, hence, the generation relied on storytelling to choose brands in convenience, impulsive and shopping products, and radio and television were the main sources of storytelling campaigns among the generation. Storytelling wrapped in songs, entertainment, dancing, drama, etc. captivated and influenced the generation, and children used the information from the storytelling campaigns to influence family purchase decisions and parents’ buying decisions and behaviours.

The healthcare sector is progressively modest and patients expect higher service quality; therefore, healthcare practitioners’ and academic researchers’ attention upsurges in exploring service quality, intensifying satisfaction and generating behavioral intention. Despite the significance of the healthcare sector and the importance of quality-related matters, there is a paucity of research and publications dealing with healthcare service quality. This conceptual review evaluates the service quality in Pakistani healthcare sector rendering patients’ perspective. The proposed model emphasizes patients’ switching intention caused by poor or inadequate service quality through intervening constructs of satisfaction and alternative attractiveness. Additionally, current review explored the alternative attractiveness as mediator which was neglected in healthcare context. The model also attempts to propose the association between alternative attractiveness and outcome variable by switching costs regarding patients’ perspectives. The conceptual framework enables hospital managers to comprehend how patients assess healthcare quality provided in the presence of alternatives. The perception of patients would assist them in allocating healthcare resources and hospital management attain performance feedback through service quality parameters. Present review developed an inclusive framework as a novel injector in healthcare sector for patients’ perceived service quality.

The development of flexible, wearable electronic devices is one of the future directions of technology development. Flexible conductive materials are important supporting materials for wearable electronic devices. Polymer has excellent flexibility; it is an important way to prepare flexible conductors from polymer-based conductive composites. In this paper, the research progress of polymer-based flexible conductive composites is summarized in terms of preparation and characterization methods. The key factors to realize flexible conductors are put forward, namely, the maintenance of excellent polymer elasticity and the realization of stability. The design and preparation of the extensible conductor with high-elasticity matrix and nanofiller are introduced in detail, and the problems in the current research are summarized.

An experiment was carried out to investigate the effect of different organic nutrient solutions and day of harvest on growth parameters, biomass and chemical composition of hydroponically grown sorghum red fodder. The experiment was a 3 × 2 factorial design comprising of 3 nutrient solutions (cattle, poultry and rabbit) and 2 harvesting regimes (8th and 10th day). Cattle, poultry and rabbit dungs were collected fresh and processed into nutrient solutions. Sorghum red seeds were treated, planted on trays, and irrigated twice per day with organic nutrient solution according to the treatments. Growth parameters which were investigated included fodder mat thickness, seedling height, leaf length and width, number of leaves, fresh and dry matter yield; and proximate composition. The results showed that sorghum red fodder irrigated with cattle manure nutrient solution (NS) harvested at 10 days was higher in all, except one (fodder mat thickness) of the growth parameters considered. The crude protein (CP) was highest and similar (P > 0.05) for Poultry NS harvested at 8 and 10 days, and Cattle NS at 10 days (13.13%, 12.67%, and 12.69% respectively). The ash content also favored Cattle NS at 10 days. Cattle NS at 10 days harvest was significantly (P < 0.05) the highest (7.00%), but comparable (P > 0.05) with Rabbit NS at 10 days for NDF. Fresh and DM yields were highest for Cattle harvested at 10 and 8 days respectively. The study recommends Cattle NS as hydroponic organic NS for sorghum red as it enhances fresh and dry matter yields, and nutritive values.

Zinc oxide (ZnO) hollow spheres are gaining attention due to their exceptional properties and potential applications in various fields. This study investigates the impact of different zinc precursors Zinc Chloride (ZnCl₂), Zinc Nitrate [Zn(NO₃)₂], and Zinc Acetate [Zn(CH₃COO)₂] on the hydrothermal synthesis of ZnO hollow spheres. A comprehensive set of characterization techniques, including Field Emission Scanning Electron Microscopy (FE-SEM), X-ray Diffraction (XRD), Thermogravimetric analysis (TGA), and Brunauer-Emmett-Teller (BET) analysis, was utilized to assess the structural and morphological features of the synthesized materials. Our findings demonstrate that all samples exhibit a high degree of crystallinity with a wurtzite structure, and crystallite sizes range between 34 to 91 nm. Among the different precursors, ZnO derived from Zinc Nitrate showed markedly higher porosity and a well-defined mesoporous structure than those obtained from Zinc Acetate and Zinc Chloride. This research underscores the significance of precursor selection in optimizing the properties of ZnO hollow spheres, ultimately contributing to advancements in the design and application of ZnO-based nanomaterials.