Horticultural crops are rich in constituents such as proteins, carbohydrates, vitamins, and minerals important for human health. Under biotic and abiotic stress conditions, rhizospheric bacteria are powerful sources of phytohormones such as indole acetic acid (IAA), gibberellic acid (GA), abscisic acid (ABA) and Plant growth regulators including cytokines, ammonia, nitrogen, siderophores, phosphate, and extra cellular enzymes. These phytohormones help horticultural crops grow both directly and indirectly. In recent agricultural practices, the massive use of chemical fertilizers causes a major loss of agricultural land that can be resolved by using the potent plant growth-promoting rhizospheric bacteria that protect the agricultural and horticultural crops from the adverse effect of phytopathogens and increase crop quality and yield. This review highlights the role of multifunctional rhizospheric bacteria in the growth promotion of horticultural crops in greenhouse conditions and agricultural fields. The relevance of plant growth hormones in horticultural crops highlighted in the current study is crucial for sustainable agriculture.

Amidst China’s burgeoning population and rapid technological strides, this study explores how elderly citizens navigate and embrace electronic governance (e-governance) platforms. Addressing a crucial gap in knowledge, we delve into their limited digital fluency and its impact on e-governance adoption. Our meticulously crafted online survey, distributed via WeChat across significant cities (Beijing, Shanghai, Tianjin, Changsha), yielded 396 responses (384 analyzable). Utilizing Structural Equation Modeling (SEM), we unearthed key influencers of subjective norms, including perceived ease and usefulness, trust, supportive conditions, and past tech exposure. These norms, in turn, positively shape attitudes. Crucially, educational background emerges as a moderator, amplifying the positive link between attitudes and e-governance engagement intent. This underscores the necessity of an inclusive, customized e-governance approach, offering valuable policy insights and advocating for holistic solutions for older adults. Our research yields empirical and theoretical contributions, paving the way for actionable Social Sustainability Marketing Technologies in China, particularly championing digital inclusivity for seniors.

Silymarin, a bioactive compound derived primarily from the seeds and fruit of the milk thistle (Silybum marianum) plant, has garnered increasing attention in recent years due to its potential applications in agriculture. This comprehensive review explores the multifaceted role of silymarin in agricultural practices, shedding light on its chemistry, biological activities, and diverse applications. The chemical structure and properties of silymarin are elucidated, emphasizing its unique solubility, stability, and bioavailability, which render it suitable for agricultural use. A significant portion of the review is dedicated to examining the biological activities of silymarin, which encompasses its antioxidant properties. The underlying mechanisms responsible for these activities are explored, highlighting their potential as a natural solution for mitigating environmental stressors that adversely affect crop health and productivity. Illustrative examples from research studies and practical applications underscore its effectiveness in safeguarding agricultural yields and ensuring food security. Furthermore, the review delves into the potential of silymarin to enhance crop growth, yield, and quality. Mechanisms through which silymarin influences plant physiology and metabolism are examined, providing valuable insights into its role as a growth-promoting agent in agriculture. The review concludes with a forward-looking examination of the prospects of silymarin in agriculture, highlighting emerging trends and areas of innovation that hold promise for sustainable and resilient farming systems. In summary, this review consolidates the current body of knowledge surrounding silymarin’s potential in agriculture. It underscores the versatility of silymarin as a natural tool for crop protection, growth enhancement, and environmental sustainability, offering valuable insights for researchers, practitioners, and policymakers seeking innovative approaches to address the challenges of modern agriculture.