This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.
The soundscape studied has gained increasingly frequent attention across multiple disciplines, especially in tourism and leisure domain. While it has already indicated a unique soundscape provides dynamic and memorable tourism experiences, a clearly mapped perspective across different segmentations of soundscapes, both natural and acoustically created, remains missing. Therefore, a comprehensive mapping and review of soundscape studies is imperative to understand its implications for potential inbound tourism research in future. This article aimed to explore potential soundscape studies by assessing trends and developments in recent decades (2013–2023). We applied a bibliometric approach, using a PRISMA framework and under NVivo 12 Plus, VOSViewer, and Biblioshiny-R-Studio software as analytical tools. Significant yield discoveries showed that tourism soundscape research is undergoing steady growth, as evidenced by quantity of publications and citation trends. Single and multi-country international collaborations characterized by soundscape outreach research playing an influential role were highlighted. We identified multiple research themes, such as anthropogenic noise and music heritage, and pointed out how we approached this research from two perspectives: environmental/natural and manufacturing/acoustics. In our review, several keywords and predominant themes were identified, which suggested soundscape studies have recently become an increasingly popular topic in tourism research. The broad spectrum of key themes, such a tourism, tourists, sustainability, areas, and development perspectives, are evidence points of significant diversity in these topics. Most importantly, our research offers significant theoretical and conceptual implications for future direction of soundscape studies. We identified three originality main focus domains in soundscape tourism research: urban and natural environments, technological advancements, and tourists’ perceptions and behaviors.
Efficient access to tourist spots is necessary for enhancing the overall travel experience, especially in urban environments. This study investigates the accessibility of key tourist spots in Budapest through different transportation modes (e.g., walking, cycling, and public transport) across various time intervals. Using spatial-temporal travel time maps and detailed statistical analysis, the research highlighted significant differences in how these modes connect tourists to their attractions. Cycling stands out as the most efficient transportation option, providing rapid access to a wide range of tourist spots, while public transport ranks second. However, the study also reveals disparities in accessibility, with central areas being well-served, while outer ones, especially in the northwest, remain less accessible. These findings highlight the need for targeted transportation improvements to ensure that all areas of the city are equally reachable. The results offer valuable insights for urban planners and policymakers aiming to enhance tourism infrastructure and improve the visitor experience in Budapest.
