Since the Reform and Opening up, GDP of the cities on eastern bank of the Pearl River Estuary in Guangdong Province were higher than the eastern bank cities. Therefore, this article aims to modify the urban gravity model combines it with the entropy weight method to calculate urban quality and applies it to measure the degree of connectivity between cities over the past decades. The research aims to explore whether cities with higher economic output have a greater attraction for surrounding cities, and whether the eastern bank cities can also promote the development of the west. Through detailed data collection and analysis, this essay reveals the dynamic changes of the gravity among cities and its influence factors such as economic, transportation and urban development. The research results indicate that the strongest gravitational force between cities on the east and west banks is between Dongguan and Zhongshan, rather than between Shenzhen and cities on the west bank. This demonstrates that the connection between cities on the east and west banks is primarily constrained by geographical factors, and the geographical location of a city influences on surrounding cities significantly. In particular, Dongguan and Zhongshan play a key role in connecting the eastern and western bank of the Pearl River Estuary, rather than Shenzhen, which is traditionally considered to have the highest economic aggregate. In addition, the study also found that the COVID-19 epidemic has had a significant impact on inter-city communication, resulting in a decline in inter-city gravity in recent years.

The emerging growth digital application has driven ecosystems integrating digital banks and e-commerce platforms, enabling seamless, efficient transactions. This study examines the impact of user experience and satisfaction on reuse intention in this integrated environment. Using a mixed-method approach, data were collected through surveys of 471 respondents and interviews with 30 participants. Quantitative data were analyzed using structural equation modeling, while qualitative data were processed through content analysis. Results show that perceived ease of use, usefulness, reliability, value, and risk significantly affect user experience, while perceived security does not. These findings aim to help digital banks and e-commerce platforms design effective CRM strategies to enhance satisfaction and reuse intention.

The study’s goal is to evaluate how microfinance initiatives affect women’s empowerment in Bangladesh. For this study, we analyzed data on a variety of women’s empowerment-related issues, including both beneficial and detrimental elements that stand in the way of women’s empowerment. Therefore, in order to accomplish the specified goal, we choose a suitable and intentional methodology. We employ diverse data gathering approaches to examine the gathered data and achieve the primary goal of the research project. It presents the positive effects of microfinance on women, such as (1) the enhancement of women’s authority in financial affairs; and (2) the augmentation of their ability to make decisions in household; and (3) community matters following their participation in the microfinance program. This also provides an analysis of the data pertaining to the adverse effects of microfinance on women. It examines how women encounter various challenges and engage in unethical behaviors after obtaining a loan, leading to heightened levels of stress following their participation in the microfinance program. This study looks into the advantages and disadvantages of Grameen Bank’s microcredit program for women. A questionnaire gathered primary data for this study from women participating in the microfinance program in Gopalgonj. To collect information and comprehend respondent behavior, I used case study, analytical and descriptive study design. Regression analysis, correlation, and percentage are used to examine the data. The findings indicate that women’s decision-making skills have improved due to their financial stability, but they have also experienced increased life challenges and high levels of stress.

In the Fourth Industrial Revolution (4IR) era, the rapid digitalisation of services poses both opportunities and challenges for the banking sector. This study addresses how adopting artificial intelligence (AI) and online and mobile banking advancements can influence customer satisfaction, particularly in Kaduna State, Nigeria. Despite significant investments in AI and digital banking technologies, banks often struggle to align these innovations with customer expectations and satisfaction. Using Structural Equation Modeling (SEM), this research investigates the impact of customer satisfaction with online banking (C_O) on AI integration (I_A) and mobile banking convenience (C_M). The SEM model reveals that customer satisfaction with online banking significantly influences AI integration (path coefficient of 0.40) and mobile banking convenience (path coefficient of 0.68). These results highlight a crucial problem: while technological advancements in banking are growing, their effectiveness is highly dependent on customer satisfaction with existing digital services. The study underscores the need for banks to prioritise enhancing online banking experiences as a strategic lever to improve AI integration and mobile banking convenience. Consequently, the research recommends that Nigerian banks develop comprehensive frameworks to evaluate and optimise their technology integration strategies, ensuring that technological innovations align with customer needs and expectations in the rapidly evolving digital landscape.

ESG (environmental, social and governance, a framework used to assess an organisation’s business practices and performance on various sustainability and ethical issues) and Digital Transformation (the process of using digital technologies to change a business’s operations, products and services by integrating digital solutions into all areas of the business, which can lead to cultural and technological changes) are emerging issues across different industries, including the banking field. There has been limited research focusing on exploring the linkages between ESG, Digital Transformation and Customer Behaviour in the banking area, especially within developing countries such as Vietnam. Based on this gap, this study analyses and assesses the role of Digital Transformation and ESG on customer behaviour towards brands in the banking sector in Ho Chi Minh City. The research employed the quantitative research methods with the combination of fundamental analytical methods such as statistics, Cronbach’s alpha reliability, Exploratory Factor Analysis (EFA), measurement models and Partial Least Squares Structural Equation Modelling (PLS-SEM). The analysis was based on survey data from 550 customers who are the commercial banks’ current customers and live in Ho Chi Minh City, yielding 514 valid responses. Using SPSS and SMART PLS software, the study provided notable results. Specifically: (1) The component factors of ESG, including Environmental Issues (EN), Social Issues (SO), Government Issues (GO) and Digital Transformation (DT), positively influence Customer Behaviour (CB); (2) The component factors of ESG, including Environmental Issues (EN), Social Issues (SO) and Government Issues (GO), play a mediating role in the relationship between Digital Transformation (DT) and Customer Behaviour (CB).

This article measures the performance of listed commercial banks in Vietnam and identifies factors influencing their efficiency. The study follows a two-stage approach: (i) In the first stage, scale efficiency scores from 2016 to 2022 are assessed using the Data Envelopment Analysis (DEA) method; (ii) In the second stage, Tobit regression analyzes internal factors, macroeconomic conditions, and the impact of Covid-19. Key findings show that internal factors such as return on assets positively affect efficiency, while the ratio of equity to total capital has a negative and statistically significant impact. Bank size positively influences efficiency scores. Macroeconomic factors, including economic growth and inflation, were statistically insignificant. However, the Covid-19 pandemic had a significant negative effect on bank efficiency.