This study examined socio-economic factors affecting Micro, Small, and Medium Enterprises (MSME) e-commerce adoption, focusing on gender, income, and education. Using the 2022 National Socio-Economic Survey (Susenas) data, a logistic regression model was employed to analyze key determinants of e-commerce utilization. Additionally, an online survey of 550 MSMEs across 29 provinces was conducted to assess the impact of digitalization on business performance. In comparison, an offline study of 42 MSMEs with low digital adoption provided insights into the barriers hindering digital transformation. A natural experiment was conducted to evaluate the effectiveness of behavioral interventions in promoting the adoption of e-payments and e-commerce. The main contribution of this study lies in integrating large-scale national survey data with experimental approaches to provide a deeper understanding of digital adoption among MSMEs. Unlike previous studies focusing solely on socio-economic determinants, this research incorporated a digital nudging experiment to examine how targeted incentives influenced e-commerce participation. The findings revealed that digital transformation significantly enhanced MSME performance, particularly in turnover, product volume, customer base, and worker productivity. Socio-economic factors such as gender, household head status, and social media access significantly influenced digital adoption decisions. Behavioral nudging proved effective in increasing MSME participation in e-commerce. Although this study was limited to Susenas 2022 data and survey responses, it bridges a critical research gap by linking socio-economic factors with behavioral interventions in MSME digitalization. The findings offer key insights for policymakers in formulating evidence-based strategies to drive MSME digital transformation and e-commerce growth in Indonesia.

Every production day in Nigeria, and in other oil producing countries, millions of barrels of produced water is generated. Being very toxic, remediation of the produced water before discharge into environment or re-use is very essential. An eco-friendly and cost effective approach is hereby reported for remediative pre-treatment of produced water (PW) obtained from Nigerian oilfield. In this approach, Telfairia occidentalis stem extract-silver nanoparticles (TOSE-AgNPs) were synthesized, characterized and applied as bio-based adsorbent for treating the PW in situ. The nanoparticles were of average size 42.8 nm ± 5.3 nm, spherical to round shaped and mainly composed of nitrogen and oxygen as major atoms on the surface. Owing to the effect of addition of TOSE-AgNPs, the initially high levels (mg/L) of Total Dissolved Solids (TDS), Biological Oxygen Demand (BOD) and TSS of 607, 3.78 and 48.4 in the PW were reduced to 381, 1.22 and 19.6, respectively, whereas DO and COD improved from 161 and 48.4 to 276 and 19.6 respectively, most of which fell within WHO and US-EPA safe limits. Particularly, the added TOSE-AgNPs efficiently removed Pb (II) ions from the PW at temperatures between 25 ℃ to 50 ℃. Removal of TOSE-AgNPs occurred through the adsorption mechanism and was dependent contact time, temperature and dose of TOSE-AgNPs added. Optimal remediation was achieved with 0.5 g/L TOSE-AgNPs at 30 ℃ after 5 h contact time. Adsorption of Pb (Ⅱ) ions on TOSE-AgNPs was spontaneous and physical in nature with remediation efficiency of over 82% of the Pb (Ⅱ) ions in solution. Instead of discarding the stem of Telfairia occidentalis, it can be extracted and prepared into a new material and applied in the oilfield as reported here for the first time.

Short-form content has the potential for virality and broad sharing, allowing businesses to reach large audiences in a short period of time. This type of content has transformed traditional marketing approaches, capturing the attention and curiosity of Generation Z, thereby leading to the rise of digital marketing. As Generation Z is the next generation of consumers and their purchasing power increases as they enter the workforce, marketers need to understand the factors influencing their attitudes and purchase intentions. This study aims to explore the relationship between the growing presence of short-form advertising content in corporate marketing strategies and consumer behavioral intentions. To achieve this, the sub-characteristics of short-form content were categorized into expertise, ease of use, and entertainment value, while information reliability was set as a mediating variable. Data was collected through a survey of 256 adults residing in Busan and Gyeongnam, and analyzed using SPSS 28.0. The findings of the study revealed that most sub-characteristics of short-form content advertisements positively influenced both recommendation and purchase intentions. Additionally, information reliability was identified as a significant mediating factor between short-form content and consumer behavioral intentions. These results provide important insights for corporate marketers and advertising professionals, as they offer valuable guidance on how to influence consumer purchase intentions effectively.

The Cisadane Watershed is in a critical state, which has expanded residential areas upstream of Cisadane. Changes in land use and cover can impact a region's hydrological characteristics. The Soil and Water Assessment Tool (SWAT) is a hydrological model that can simulate the hydrological characteristics of the watershed affected by land use. This study aims to evaluate the impact of land use change on the hydrological characteristics of the Cisadane watershed using SWAT under different land use scenarios. The models were calibrated and validated, and the results showed satisfactory agreement between observed and simulated streamflow. The main river channel is based on the results of the watershed delineation process, with the watershed boundary consisting of 85 sub-watersheds. The hydrological characteristics showed that the maximum flow rate (Q max) was 12.30 m³/s, and the minimum flow rate (Q min) was 5.50 m³/s. The study area's distribution of future land use scenarios includes business as usual (BAU), protecting paddy fields (PPF), and protecting forest areas (PFA). The BAU scenario had the worst effect on hydrological responses due to the decreasing forests and paddy fields. The PFA scenario yielded the most favourable hydrological response, achieving a notable reduction from the baseline BAU in surface flow, lateral flow, and groundwater by 2%, 7%, and 2%, respectively. This was attributed to enhanced water infiltration, alongside increases in water yield and evapotranspiration of 3% and 15%, respectively. l Therefore, it is vital to maintain green vegetation and conserve land to support sustainable water availability.

In the fast-paced modern society, enhancing employees’ professional qualities through training has become crucial for enterprise development. However, training satisfaction remains under-studied, particularly in specialized sectors such as the coal industry. Purpose: This study aims to investigate the impact of personal characteristics, organizational characteristics, and training design on training satisfaction, utilizing Baldwin and Ford’s transfer of training model as the theoretical framework. The study identifies how these factors influence training satisfaction and provides actionable insights for improving training effectiveness in China’s coal industry. Design/Methodology/Approach: A cross-sectional design that allowed the study to capture data at one point in time from a large sample of employees was employed to conduct an online survey involving 251 employees from the Huaibei Mining Group in Anhui Province, China. The survey was administered over three months, capturing a diverse sample with nearly equal gender distribution (51% male, 49% female) and a majority aged between 21 and 40. The participants represented various educational backgrounds, with 52.19% holding an undergraduate degree and most occupying entry-level positions (74.9%), providing a broad workforce representation. Findings: The research indicated that personal traits were the chief predictor of training satisfaction, showing a beta coefficient of 0.585 (95% CI: [0.423, 0.747]). Linear regression modeling indicates that training satisfaction is strongly related to organizational attributes (β = 0.276 with a confidence interval of 95% [0.109, 0.443]). In contrast, training design did not appear to be a strong predictor (β = 0.094, 95% CI: [−0.012, 0.200]). Employee training satisfaction was the principal outcome measure, measured with a 5-point Likert scale. The independent variables covered personal characteristics, organizational characteristics, and training design, all measured through validated items taken from former research. The consistency of the questionnaire from the inside was strong, as Cronbach’s alpha values stood between 0.891 and 0.936. We completed statistical testing using SPSS 27.0, complemented by multiple linear regression, to study the interactions between the variables. Practical implications: This research contributes to the literature by emphasizing the necessity for context-specific training approaches within the coal industry. It highlights the importance of considering personal and organizational characteristics when designing training programs to enhance employee satisfaction. The study suggests further exploration of the multifaceted factors influencing training satisfaction, reinforcing the relevance of Baldwin and Ford’s theoretical model in understanding training effectiveness. Ultimately, the findings provide valuable insights for organizations seeking to improve training outcomes and foster a more engaged workforce. Conclusion: The study concluded that personal and organizational characteristics significantly impact employee training satisfaction in the coal industry, with personal characteristics being the strongest predictor. The beta coefficient for personal characteristics was 0.585, indicating a strong positive relationship. Organizational characteristics also had a positive effect, with a beta coefficient of 0.276. However, training design did not show a significant impact on training satisfaction. These findings highlight the need for coal companies to focus on personal and organizational factors when designing training programs to enhance satisfaction and improve training outcomes.