Presented article takes a study done by researchers Davari & Strutton in the US in 2014 and replicated the same approach and methodology in evaluating how green marketing mix elements (product, price, promotion, place) influence brand associations, grand loyalty, perceived brand quality, and brand trust, in the context of retail chain stores in Czechia. The reason for this is the fact that the issue of reconciling pro-environmental beliefs of consumers with their real behavior is still topical. Businesses need to be careful with their green claims and focus on authentic green marketing in order to attract and retain the trust of environmentally conscious consumers in the long term. The research employs quantitative data analysis, drawing data from the survey, which was run online for five weeks and collected 4700 responses. The respondents are people who live in Czechia and have shopped in one of five stores at least during the last month. The reason for focusing on the Czechia is primarily the fact that green marketing is basically only on the rise here, while greenwashing still remains a significant problem. Six hypothesis were formulated, and linear regression analysis was used to test them. Key findings of the research revealed that green products and promotions positively influence brand associations and perceived brand quality, while green promotions significantly enhance brand loyalty and trust. Additionally, there was observed influence of consumers´ environmental concerns and consideration of future consequences significantly moderating the relationship between green marketing and brand equity. The findings provide insight for businesses to integrate green marketing strategies to increase brand trust, loyalty, and perceived quality while environmentally conscious consumers.
Breast cancer was a prevalent form of cancer worldwide. Thermography, a method for diagnosing breast cancer, involves recording the thermal patterns of the breast. This article explores the use of a convolutional neural network (CNN) algorithm to extract features from a dataset of thermographic images. Initially, the CNN network was used to extract a feature vector from the images. Subsequently, machine learning techniques can be used for image classification. This study utilizes four classification methods, namely Fully connected neural network (FCnet), support vector machine (SVM), classification linear model (CLINEAR), and KNN, to classify breast cancer from thermographic images. The accuracy rates achieved by the FCnet, SVM, CLINEAR, and k-nearest neighbors (KNN) algorithms were 94.2%, 95.0%, 95.0%, and 94.1%, respectively. Furthermore, the reliability parameters for these classifiers were computed as 92.1%, 97.5%, 96.5%, and 91.2%, while their respective sensitivities were calculated as 95.5%, 94.1%, 90.4%, and 93.2%. These findings can assist experts in developing an expert system for breast cancer diagnosis.
Phytochemical and antioxidant analysis of some varieties of Capsicum was evaluated. Mature Capsicum varieties were collected across the State. The seeds were removed, sun-dried for 3 days, stored for 2 weeks at 15 ºC–25 ºC in polythene bags before planting. Saponins, tannins, flavonoids, alkaloids and cardiac glycosides were present in abundant, moderate and trace amounts. Combined anthraquinones were absent in all varieties. Yellow (0.810 ± 0.0006 µg/mL), red long dry (0.211 ± 0.0006 µg/mL) and round peppers (2.527 ± 0.0003 µg/mL) had the largest values for total phenol, flavonoids and tannins. Shombo and yellow peppers had the largest (0.270 ± 0.002 µg/mL) and least (0.102 ± 0.001 µg/mL) capsaicin content. The antioxidant activities varied across the varieties. At 100 µg/mL of methanol, yellow (45%) and round peppers (45%) had largest mean absorbances for 2,2-Diphenyl-1-Picrylhydrazyl (DPPH) Radical Scavenging Activity while sub-shombo pepper (23%) had the least. For Ferric Reducing Antioxidant Power (FRAP), yellow (0.63 ± 0.001 µg/mL) and sub-shombo peppers (0.55 ± 0.001µg/mL) had the largest and least values at 100 µg/mL of methanol. At 100 µg/mL of methanol, red long dry (0.112 ± 0.001) and shombo peppers (0.101 ± 0.001) had the largest and least values for the nitric oxide scavenging activity. This study shows that Capsicum varieties exhibit bioactive componds similarities and variations with implications in hybridization, taxonomy and conservation.
Solid waste has become a major environmental concern globally in recent years due to the tremendous increase in waste generation. However, these wastes (e.g., plastics and agro-residues) can serve as potential raw materials for the production of value-added products such as composites at low cost. The utilization of these waste materials in the composite industry is a good strategy for maintaining the sustainability of resources with economic and environmental benefits. In this report, the environmental impacts and management strategies of solid waste materials are discussed in detail. The study described the benefits of recycling and reusing solid wastes (i.e., plastic and agro-waste). The report also reviewed the emerging fabrication approaches for natural particulate hybrid nanocomposite materials. The results of this survey reveal that the fabrication techniques employed in manufacturing composite materials could significantly influence the performance of the resulting composite products. Furthermore, some key areas have been identified for further investigation. Therefore, this report is a state-of-the-art review and stands out as a guide for academics and industrialists.
Scholars widely agree that modular technologies can significantly improve environmental sustainability compared to traditional building methods. There has been considerable debate about the viability of replacing traditional cast-in-place structures with modular construction projects. The primary purpose of this study is to determine the feasibility of using modular technology for construction projects in island areas. Thus, it is necessary to investigate the potential problems and suitable solutions associated with modular building project implementation. This study is accomplished through the use of qualitative and quantitative methods. It systematically examines desk research based on the wide academic literature and real case studies, collating secondary data from government files, news articles, professional blogs, and interviews. This research identifies several important barriers to the use of modular construction projects. Among the issues are the complexity of stakeholder engagement, limited practical skills and construction methodologies, and a scarcity of manufacturing capacity specialised for modular components. Fortunately, these unresolved challenges can be mitigated through fiscal incentives and governmental regulations, induction training programmes, efficient management strategies, and adaptive governance approaches. As a result, the findings support the feasibility of starting and advancing modular building initiatives in island areas. Project developers will likely be more willing to embrace and commit resources to initiate modular building projects. Additional studies can be undertaken to acquire the most recent first-hand data for detailed validation.
Mathematics education is a comprehensive scientific system that holds significant importance in studying the seamless integration between university mathematics education and secondary mathematics education. This research paper delves into the challenges encountered during the transition from high school to university mathematics and offers analytical strategies and recommendations for both teachers and students. The objective is to enhance the continuity and coherence of mathematics education. Furthermore, tailored recommendations are provided to bridge the gap between high school and university mathematics education, taking into consideration the unique characteristics of students from different provinces and cities.
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