Social media has become one of the primary sources of communication, information, entertainment, and learning for users. Children gain several benefits as social media helps them acquire formal and informal learning opportunities. This research also examined the effect of social media on formal and informal learning among school-level children in Ajman, United Arab Emirates (UAE), moderated by social integrative and personal integrative needs. Data was gathered by using structured questionnaires, which were distributed among a sample of 364 children. Results revealed that social media significantly affects Informal and formal learning among children, indicating its usefulness in child education and development. The results also indicated a significant moderation of social integrative needs on social media’s direct effect on informal learning, indicating the relevant needs as an important motivating factor. However, the moderation of personal integrative needs on social media’s direct effect on formal learning remained insignificant. Overall, this research highlighted the role of social media in providing learning opportunities for children in the UAE. It is concluded that children actively seek gratifications from social media, shaping their learning within structured educational contexts in their daily lives. Through the lens of UGT, certain needs play a critical role in strengthening the gratification process, affecting how children derive learning advantages from their interactions on social media platforms. Finally, implications and limitations are discussed accordingly.

The rise of digital communication technologies has significantly changed how people participate in social protests. Digital platforms—such as social media—have enabled individuals to organize and mobilize protests on a global scale. As a result, there has been a growing interest in understanding the role of digital communication in social protests. This manuscript provides a comprehensive bibliometric analysis of the evolution of research on digital communication and social protests from 2008 to 2022. The study employs bibliometric methodology to analyze a sample of 260 research articles extracted from the SCOPUS core collection. The findings indicate a significant increase in scholarly investigations about digital communication and its role in social protest movements during the past decade. The number of publications on this topic has increased significantly since 2012—peaking in 2022—indicating a heightened interest following COVID-19. The United States, United Kingdom, and Spain are the leading countries in publication output on this topic. The analysis underlines scholars employing a range of theoretical perspectives—including social movement theory, network theory, and media studies—to identify the relationship between digital communication and social protests. Social media platforms—X (Twitter), Facebook, and YouTube—are the most frequently studied and utilized digital communication tools engaged in social protests. The study concludes by identifying emerging topics relating to social movements, political communication, and protest, thereby suggesting gaps and opportunities for future research.

Terms and Conditions are always encountered when using social media applications to determine which data can be accessed and what cannot.  However, there are shortcomings in their implementation and communication, often causing users to be unwilling to read them. Therefore, this study aimed to analyze the effectiveness of implementing partial consent in Terms and Conditions concerning user Data Awareness and Data Security in social media. This Paper administered a questionnaire, distributed with a form, to students who use social media to understand their opinions regarding the partial consent concept. This paper analyzed the data using descriptive statistical methods. The results show a positive response from respondents towards implementing the partial consent concept, the users feel the terms and conditions are more effective in increasing user data awareness and security.

Electronic Word of Mouth (eWOM) has become a pivotal factor influencing consumers’ decisions, particularly in the context of hotel services. With the advent of social media, it provides individuals with powerful tools to share its experiences and opinions about hotels. In this digital age, customers increasingly rely on online reviews and recommendations from their peers when selecting accommodations. eWOM on social media platforms has a substantial impact on customers’ perceptions and decision-making processes. This study aims to better understand the influence of eWOM by social media platforms on purchase intention of hotel services. To understand the influence of eWOM, this study uses the information adoption model as the model has been widely used in previous eWOM studies. The information quantity construct has been added to strengthen the model. The online questionnaire was distributed to social media users by using Google forms via social media platforms and only 210 of them were responded. The SmartPLS 4.0 software is used to analyze the data as the Partial Least Square-Structural Equation Modelling (PLS-SEM) is a method to confirm the structural equation models and to test the link between inert developments. Based on results, the information quantity and information quality of hotel services on eWOM positively influences the information usefulness and the information usefulness of hotel services on eWOM positively influences the purchase intention. The results lead to increase sales of hotel services and contribute to economic growth.

This study explores the factors affecting dentists’ willingness to use social media in their practices, examining how consumer behavior influences their adoption decisions. Despite the growing use of social media across industries, its adoption in dentistry remains relatively underexplored. As investments in digital technologies increase, understanding dentists’ intentions to integrate social media becomes crucial, especially considering the evolving consumer behavior patterns in healthcare. Using the Technology Acceptance Model (TAM) and factoring in patient pressures, this study analyzes data from 209 respondents through SPSS and Smart PLS 4.0. The results offer valuable insights for dentists, highlighting the benefits of social media integration, and justifying investments in these platforms to align with changing consumer expectations. The study also discusses its limitations and suggests future research directions to further explore social media adoption in dentistry and its potential to drive economic growth within the sector.