In today’s rapidly evolving world, the integration of artificial intelligence (AI) technologies has become paramount, offering unparalleled value propositions and unparalleled consumer experiences. This study delves into the transformative impact of five AI activities on brand experience and consumer-based brand equity within the retail banking landscape of Lebanon. Employing a quantitative deductive approach and a sample of 211 respondents, the research employs structural equation modeling to analyze the data. The findings underscore the significant influence of four AI marketing activities on brand experience, revealing that factors such as information, accessibility, and customization play pivotal roles, while interaction has a less pronounced effect. Importantly, the study unveils that brand experience acts as a partial mediator between AI marketing activities and consumer-based brand equity. These revelations not only illuminate pathways for retail banks in Lebanon to refine their AI strategies but also underscore the importance of leveraging AI-driven marketing initiatives to bolster customer equity, acquisition, and retention efforts in an increasingly competitive market age.
The lack of attention from mining companies to the majority of areas still affected by mining activities can result in regional economic disparities and high levels of social violence. It is crucial to have policy strategies for mining contributions to rural development equity and social violence reduction through CSR assistance and other aid funds. This research employs the Multi-Criteria Decision Analysis method using the MULTIPOL analysis tool. Recommended action programs include the construction of schools, provision of scholarships, job openings, business capital, and infrastructure development, supported by strong regulations and law enforcement. Cracking down on illegal mining permits is essential to reduce environmental damage. Holistic and sustainable integration policies, alongside effective law enforcement, are necessary to achieve the goals of equitable development and social violence reduction. These steps should be reinforced with incentives for traditional/community leaders and increased police/military presence in villages within the next 2 years, particularly in zones 2 and 3 of the mining areas. Failure to implement these measures could escalate social violence, jeopardize security, and impede the operations of mining companies in Kolaka. The findings of this research support the priority of security and orderliness in development and underscore the importance of diverse research methods for mining area development policies.
The distress of commercial companies is considered one of the most critical stages leading to the liquidation and termination of the business. This danger increases in the context of poor management, stagnation, and the occurrence of crises and external circumstances that affect the company’s ability to cope. Rules regarding financial restructuring of distressed commercial companies may be regarded as the most prominent legal framework adopted by Emirati, Kuwaiti and French legislators to address the instability and distress of commercial enterprises and to provide solutions to mitigate the risk of bankruptcy and liquidation. It is a preventive measure aimed at reaching an agreement between the debtor and creditors to resolve the disturbances or difficulties faced by the company, which may affect its obligations to others. Therefore, financial restructuring is considered a mean of prevention and rescue for commercial companies, and the success of this rescue is linked to the debtor’s cooperation and seriousness in overcoming such issue.
The relationship between new-quality productivity and educational equity is characterized by close mutual influence and co-evolution. Driven by technological innovation, new-quality productivity is profoundly transforming the economic and social landscape. Educational equity, a crucial component of social justice, is vital for ensuring equal development opportunities for all individuals. The robust growth of new-quality productivity not only optimizes the distribution of educational resources and enhances educational quality but also poses new challenges and demands for equity in education. In turn, the continuous advancement of educational equity provides a solid talent foundation and a conducive environment for innovation to new-quality productivity. These two aspects intertwine and progress together in various domains, including policy systems, cultural values, and educational practices. This interplay highlights the central role of new-quality productivity and educational equity in societal development, while also demonstrating their dynamic and complementary relationship.
The study investigates the impact of artificial intelligence (AI)-powered chatbots on brand dynamics within the banking sector, focusing on the interrelationships between AI implementation and key brand dimensions, including awareness, equity, image, and loyalty. Using structural equation modeling (SEM) analysis on data collected from 520 banking customers, the study tests eight hypotheses to explore the direct and indirect effects of AI-driven interactions on brand development. The findings reveal that AI chatbots significantly enhance brand awareness in banking services, demonstrating moderate positive effects on both brand equity and brand image. Notably, while brand awareness exerts a strong influence on brand image, it does not have a significant direct effect on brand loyalty. Instead, the study shows that brand loyalty is primarily developed through the mediating effects of brand equity and image, with brand image exerting a particularly strong influence on brand equity. For banking practitioners, these insights suggest a need to integrate AI chatbots within a comprehensive brand strategy that merges technological innovation with traditional relationship-building approaches. Limitations of the study and potential directions for future research are also discussed, providing avenues for further exploration of AI’s role in brand management.
South Africa, like many emerging economies, grapples with the challenges of rapid urbanisation, unequal access to resources, and historical spatial inequalities. Addressing these issues requires a multifaceted approach that reimagines urban real estate development as a catalyst for positive social change. This paper explores the imperative of inclusive urban real estate development in South Africa and presents innovative strategies to promote equity, accessibility, and sustainability in urban environments. Following a quantitative inquiry technique, primary data was gathered from 109 built environment professionals with experience in sustainable urban development. To support this, descriptive and inferential statistics, particularly exploratory factor analysis (EFA), were used. According to the descriptive analysis using the mean score (MS) ranking technique, the development of affordable housing was one of the higher up-front innovative strategies for reshaping real estate development. Ensuring objectivity in city planning, re-engineering the city streets and buildings to create a safer environment were among the highly ranked strategies. The EFA further demonstrated that “urban redevelopment”, “government regulations”, “spatial planning”, “urban policy” and “diversification” were the underlying groups of new approaches for inclusive development. Implementing these innovative strategies, South Africa can move towards a more inclusive and equitable urban landscape, where urban real estate development becomes a force for positive social change, fostering sustainable economic growth and improving the quality of life for all citizens. This research contributes to the ongoing dialogue on urban development in South Africa and offers actionable insights for policymakers, developers, and community stakeholders invested in shaping more inclusive cities.
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