In an era of intensified market competition, internal brand management (IBM) has emerged as a critical strategy for aligning employee behavior with brand values. This study investigates how IBM influences brand citizenship behavior (BCB) among front-line restaurant employees in Macao, emphasizing the mediating role of brand identification (BI) and simultaneously testing the moderating effect of leader-member exchange (LMX). Drawing from Social Identity Theory and Social Exchange Theory, the structural equation modeling (SEM) was used to test the model using data from 315 employees across 11 Macao restaurant companies. Analyzing via software package Smart-Pls 4.1, we found that IBM significantly enhances BI, which in turn strongly predicts BCB. While IBM directly impacts BCB, the effect is mediated by BI. Furthermore, LMX moderates the IBM-BI relationships, underscoring the role of leadership in internal branding effectiveness. These findings contribute to the internal branding literature by validating BI as a key psychological mechanism and LMX as a boundary condition. Practically, the study provides insights for restaurant industry seeking to foster brand-aligned behaviors through internal brand management.
Indonesia’s tourism industry has emerged as a strategic sector, contributing to the country’s foreign exchange earnings. Given the prominence of this sector, there is significant potential for further development. Indeed, a mapping study to assess the dissemination of the trend and the potential for further issues to emerge would be highly beneficial. It is encouraging to note that academics have produced substantial literature on the subject, offering insights into its many facets. However, there is still a need for more in-depth analysis to understand the trends and issues currently facing the sector entirely. Consequently, this article examines the core themes in Indonesia’s tourism studies and maps the potential for future research on tourism issues and regulations. To this end, it employs a qualitative, four-year data set (2020–2023) and a SWOT analysis to identify critical aspects of Indonesian tourism issues. The data was collected in three forms: government reports, statistical data, and research articles (n = 252 samples) from the Scopus database. The results demonstrate that the predominant trend in Indonesia’s tourism industry is the widespread embrace of ecotourism at both the local and regional levels. Instead of identifying a limited number of leading destinations, the focus has shifted towards developing tourism villages and multi-stakeholder tourism. The primary concerns are the Indonesian tourism industry’s growth potential and sustainability. The development potential of Indonesian destinations based on SWOT objectives is a crucial aspect, and its score shows that Indonesia’s tourism sector is strategically positioned to take advantage of strengths and opportunities.
This study evaluates the influence of quality certificates on sustainable food production in Poland, considering economic, social, and environmental dimensions. Analyzing 25 different certificates, the research explores their criteria, procedures, and costs across various food product categories, including meat, fish, and plant-based products. The study provides a detailed review of certification processes, from initiation to audits and inspections. It identifies both commonalities and differences among certificates, each addressing unique aspects such as environmental impact, worker rights, and product origins. Despite the diversity in standards and procedures, the study underscores the need for standardized international criteria to improve transparency and meet consumer expectations, highlighting the significant role of quality certificates in advancing sustainable food production.
Rapid global warming and continuous climate change threaten the construction industry and human existence, especially in developing countries. Many developed countries are engaging their professional stakeholders on innovation and technology to mitigate climate change on humanity. Studies concerning inclusive efforts by developing countries’ stakeholders, including Nigeria, are scarce. Thus, this study investigates the construction industry’s practitioners’ preparedness to mitigate climate change through pre- and post-planning. Also, the study appraises climate change’s impact on construction activities and proffered measures to mitigate them. The research employed face-to-face data collection via a qualitative approach. The researchers engaged 33 knowledgeable participants. The study covered Abuja, Benin City, Owerri, and Lagos and achieved saturation at the 30th participant. The research employed a thematic approach to analyse the collected data. Findings reveal that Nigerian construction practitioners cannot cope with climate change impacts because of lax planning and inadequate technology to mitigate the issues. Also, the government’s attitude towards climate change has not helped matters. Also, the study suggested measures to mitigate the impact of climate change on construction activities in Nigeria. Therefore, as part of the research contributions, all-inclusive and integrated regulatory policies and programmes should be tailored toward mitigating climate change. This includes integrated stakeholder sensitisation, investment in infrastructure that supports anti-climate change, prioritising practices in the industry to achieve sustainable project transformation, and integration of climate change interventions into pre- and post-contract administration.
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