The 2019 Social Enterprise Promotion Act in Thailand represents a pivotal step towards promoting social enterprises by fostering self-reliance and a fair and sustainable future for the country. Despite their significance, there is a noticeable research gap focusing on the factors that motivate Thai entrepreneurs to venture into social entrepreneurship. This study seeks to fill that gap by analyzing data from 2000 respondents in Thailand, utilizing linear regression to explore whether the awareness of the United Nations Sustainable Development Goals (SDGs), the adoption of digital technologies, extrinsic motivations, such as the overall societal view of entrepreneurs, social awareness, and perceptions of entrepreneurial capabilities influence the decision to start a social enterprise. In a gender comparison, our findings reveal that the societal context plays a crucial role for both genders, although in distinct ways: Male entrepreneurs are more influenced by individualistic extrinsic values, with motivations linked to power, respect, and societal recognition. In contrast, female entrepreneurs display a collectivistic orientation, being more likely to be inspired by intrinsic motivations, such as the success and visibility of other successful startups within their society. These findings underline the need for a gender-sensitive approach by government bodies, educational institutions, and other relevant organizations aiming to boost start-up rates of enterprises who “make a difference in the world”. Tailored support and educational programs to address the unique motivations and perspectives of male and female entrepreneurs could play a crucial role in enhancing the effectiveness of strategies designed to promote social entrepreneurship in Thailand and beyond.

The global significance of the energy crisis and the need for a sustainable European electricity system have intensified interest in renewable energy sources. This study aims to explore the attitudes toward solar energy systems among the population of the North Transdanubian region, which is crucial for companies in the region specializing in solar system installation. The research sheds light on trends in energy prices, potential strategies for addressing the energy crisis, and the regulatory environment for solar systems in Hungary and Austria, focusing on the Burgenland region. The study is divided into two main sections: secondary and primary research. The secondary research presents various applications of renewable energy sources, especially solar energy, and examines energy pricing trends in the two countries, with particular emphasis on the payback period and the impact of changes in energy prices. The primary research is also divided into two parts: the first examines the satisfaction of customers who already use solar systems, and the second focuses on the attitudes of potential customers toward solar investments. The findings provide a comprehensive view of both current users’ and prospective investors’ perspectives on solar energy systems. The practical significance of this research lies in identifying development opportunities for companies, advancing energy efficiency goals, and supporting sustainability efforts.

Managerial coaching in training programs is an important management style that fosters effective communication between immediate supervisors and employees in sustainable organizations. This study assesses the relationship between managerial coaching in training programmes, green motivation and employee green behaviour. A questionnaire was used to collect data from employees across various positions in five public organisations in Malaysia. SmartPLS software was employed to evaluate the measurement model, structural model and test research hypotheses. The SmartPLS path model analysis results reveal that the influence of managerial coaching in training programmes on employee green behaviour is indirectly affected by green motivation. The study’s findings suggest that consistent implementation of managerial coaching in training programmes by immediate supervisors managing training activities can instigate green motivation in employees, subsequently motivating them to enhance their green behaviour. These findings provide valuable insights for practitioners, helping them understand the nuances of green motivation in training programmes and develop strategic action plans to enhance managerial coaching in training programmes. It, in turn, contributes to achieving and sustaining organisational goals and strategies in the era of globalisation and the knowledge-based economy.

Over the past decade, the integration of technology, particularly gamification, has initiated a substantial transformation within the field of education. However, educators frequently confront the challenge of identifying suitable competitive game-based learning platforms amidst the growing emphasis on cultivating creativity within the classroom and effectively integrating technology into pedagogical practices. The current study examines students and faculty continuous intention to use gamification in higher education. The data was collected through an online survey with a sample size of 763 Pakistani respondents from various universities around Pakistan. The structural equation modeling was used to analyze the data and to investigate how continuous intention to use gamification is influenced by, extended TAM model with inclusion of variables such as task technology fit, social influence, social recognition and hedonic motivation. The results have shown that task technology has no significant influence on perceived usefulness (PU) where as it has a significant influence on perceived ease of use (PEOU). Social influence (SI) indicates no significant influence on perceived ease of use. Social recognition (SR) indicates positive influence on perceived usefulness, perceived ease of use, and continuous intention. The dimensional analysis indicated that perceived ease of use has insignificant influence on perceived usefulness. Both PEOU and PU exhibit positive influence on attitude. Hedonic motivation (HM) and attitude were observed to have a positive influence on continuous intention (CI). Moreover, gamification is found to efficiently and effectively achieve meaningful goals by tapping intrinsic motivation of the users through engaging them in playful experiences.

In the governance mechanism of how to develop agricultural cooperatives in rural revitalization, incentive mechanisms are the most important part. The village work team mobilizes the supervisory initiative of employees through a good incentive mechanism, combining their goals with the organizational goals, and promoting the development of the team. Based on the theory of herd effect and the motivation mechanism of "Zhizhi Shuangfu", combined with case analysis, this article points out the problems of single incentive form, insufficient attraction of incentive methods, and insufficient skill training for members in the incentive mechanism of YS Agricultural Products Professional Cooperative. In response to these issues, corresponding improvement suggestions were proposed: developing multiple incentive mechanisms, establishing special reward mechanisms, and strengthening technical training for cooperative members.

This paper delves into the analysis of the physical flow patterns of users and its subsequent influence on their purchasing behavior. The research methodology encompassed surveying a substantial sample size of 400 users actively engaged with travel applications. The gathered data underwent meticulous analysis employing a combination of descriptive statistics and structural equation modeling techniques. The findings from this study have unveiled noteworthy insights into user behavior within travel applications. It is evident that the inclination to engage with the system has a substantial and positive impact on users’ purchase intentions. Moreover, the motivation behind users’ system usage has a direct bearing on their purchase intentions, primarily mediated by the enjoyment derived from the overall experience. This research underscores the pivotal role played by travel applications in the contemporary travel industry landscape. As travelers increasingly rely on digital platforms to plan their trips and make informed choices, understanding the intricate dynamics of user engagement, motivation, and subsequent purchasing decisions within these applications is paramount. This deeper comprehension not only sheds light on consumer behavior but also empowers businesses to tailor their offerings and enhance user experiences, thereby solidifying the indispensable position of travel applications in the ever-evolving travel sector.