At the beginning of the 21st century, sustainability is today’s most important issue, but it is achieved only in those areas where there is environmental awareness. Natural heritage is a part of heritage tourism in terms of the grouping of attraction types. The conceptualization of heritage and cultural heritage itself is not uniform in the national and domestic literature, with some considering heritage tourism to be synonymous with cultural tourism and others interpreting it as a connotation. This study aims to present the natural heritage of Győr-Moson-Sopron County (Hungary). Quantitative research was used to analyze the topic (N = 666), the sample is not representative and the selection of respondents was random. Data were collected between 1 September 2023 and 31 October 2023 using electronic questionnaires shared on Google Drive. Data were processed using SPSS 25.0 and MS Office Excel in addition to the descriptive statistical data (modus, median, standard deviation), correlation, and cross-tabulation analyses. In the framework of quantitative research, respondents’ travel willingness to visit tourist attractions, their specific expenditures, and their intention to participate in various events were conducted. The following questions are addressed in the study, whether all three national parks (Fertő-Hanság, Pannontáj-Sokoró and Szigetköz) are equally popular among tourists, whether the educational level of tourists influences the visitation of Lake Fertő, whether the respondents’ place of residence and the Danube floodplain influence the visitation of the lake and whether the age of the respondents influences the visitation of the 700-year-old oak in Hédervár. The significant finding of the study is that the mean of non-young people’s visitation is higher than that of young people in all three national parks.

This research evaluates the regionalization of tourism in Hungary, revealing the breakdown of the national gross domestic product (GDP) of tourism. It also explores the density, spatial variations, and features of these indicators. A multimodal approach is used to evaluate the competitiveness of Hungarian counties, and the distribution of these tourism regions is analyzed using the tourism penetration index. Furthermore, regional GDP is calculated for the whole territory of Hungary. The study identifies significant regional disparities in tourism competitiveness, highlighting Budapest-Central Danube as the most competitive region and Lake Balaton as underperforming despite its potential. The research contributes by providing a detailed regional GDP analysis and emphasizing the need for targeted policy interventions to enhance tourism development across all regions.

Universities play a crucial role in supporting sustainable development. In recent decades, indicator-based assessment tools have emerged to quantify universities’ efforts towards sustainability. The most widely known is the UI GreenMetric World University Rankings (UI-GWUR): In our paper, we examine the sustainability performance of the three greenest Hungarian universities. The University of Pécs, the University of Szeged and the University of Sopron were among the top 200 higher education institutions (HEIs) in the UI-GWUR in 2023, which proves that they have successfully integrated sustainable development into the components of their system. The aim of the paper is to identify the sustainability measures implemented by the three-top Hungarian HEIs. Their experiences shed light on how it is possible to move forward in the UI GWUR for a Hungarian higher education institution. In order to evaluate the sustainability efforts of the universities, the UI GWUR database was first examined. The websites and sustainability reports of the three universities were also analyzed to gain insight into their activities. Identifying the sustainability actions of the three institutions will help other universities to successfully plan and implement their sustainability initiatives. In the last part of our paper, we evaluate how the three Hungarian universities communicate sustainability through their websites. The results show that advancement in the UI Green Metric World University Rankings primarily requires conscious planning, which means a deeper understanding of the ranking methodology on the one hand, and a clear strategy creation and implementation on the other hand.

The ongoing dissemination of globalization and digitalization may suggest that personal relationships are becoming less crucial in the context of retail banking and financial services. In Hungary, in addition to private banking, which is associated with high income levels, personal banking also plays an important role. The objective of this study is to develop a model that can identify the factors that determine customer satisfaction and their relative importance. Furthermore, the aim is to incorporate gender and age as moderator variables to identify demographic differences in satisfaction. The analysis was conducted via a questionnaire survey in October to November 2023 employing a purposive sampling approach in a university environment, as the respondents are likely to possess the highest level of existing financial knowledge within this population. The 214 valid responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, with the objective of contributing to the development of theory in this field of study. The results demonstrate that perception (β = 0.519) and reliability (β = 0.253) collectively explained 51.8% of the variance in satisfaction. Moreover, the results indicate that perception accounts for 49.2% of the variance in reliability, suggesting the existence of an indirect effect on satisfaction. Therefore, the findings suggest that, despite the advent of digital banking, face to face service remains a pertinent concern in Hungary, and financial institutions should prioritize the factors that shape customer satisfaction. The study contributes to the literature and to the development of customer loyalty strategies for banks based on these findings.

Although various actors have examined the user acceptance of e-government developments, less attention has so far devoted to the relationship between attitudes of certain commuter groups against digital technologies and their intention to engage in productive time-use by mobile devices. This paper aims to fill this gap by establishing an overall framework which focuses on Hungarian commuters’ attitudes toward e-government applications as well as their possible demands of developing them. Relying on a representative questionnaire survey conducted in Hungary in March and April 2020, the data were examined by a machine learning and correlations to identify the factors, attitudes and demands that influence the use of mobile devices during frequent commuting. The paper argues that the regularity of commuting in rural areas, as well as the higher levels of qualification and employment status in cities show a more positive, technophile attitude to new ICT and mobile technologies that strengthen the demands for digital development, with special regard to optimising e-government applications for certain types of commuting groups. One of the main limitations of this study is that results suggest a picture of the commuters in a narrow timeframe. The findings suggest that developing e-government applications is necessary and desirable from both of the supply and demand sides. Based on prior scholarly knowledge, no research has ever analysed these correlations in Hungary where commuters are among the European citizens who spend extensive time with commuting.

The aim of the research is to prove that nowadays the role of higher education, its impact on “territorial capital” and the factors of their competitiveness measurement have changed. Competitiveness should no longer be measured only in terms of rankings between higher education institutions, but also in terms of their role in territorial capital. Examining the extension of a competitiveness measurement model developed for small and medium-sized enterprises to the field of higher education can be exciting because the competitive situation between higher education institutions is strengthening, and its aspects are not limited to winning tender funds and the competition for students. The subject of this study is the Central European higher education in general and the Hungarian higher education specifically. Higher education as it appears in regional strategic documents, and the regional, third mission role of higher education institutions appearing in their strategic documents. In terms of methodology: the first part of the paper is based on document and content analysis. In the second part of the paper, institutional characteristics that may influence competitiveness are identified in the case of a Hungarian higher education institution with SME characteristics. The research concludes that the impact on territorial capital, together with the traditional characteristics of higher education and its third missionary role, may constitute the competitiveness of a given institution. If the impact of higher education institutions on location could be measured uniformly, competition between institutions would be more transparent and the role of the region would be strengthened.