In the process of teaching and learning at any stage, the important role of interest guidance cannot be ignored. Especially in college mathematics teaching, mathematical knowledge is very complex and abstract, and most students are unable to effectively understand and master it during the learning process. So it is even more important to fully stimulate students' interest in learning. This article analyzes the significance and current situation of stimulating students' learning interest in university mathematics teaching, and conducts effective strategy analysis. In order to effectively awaken students' desire for knowledge, guide students to change from passive learning to active learning, so that students can continue to grow and progress in this process.

This study examines consumer attitudes toward cryptocurrencies in Slovakia, focusing on the perceived adequacy of their promotion and the influence of demographic factors such as education, gender, and age. The findings reveal that a significant majority of respondents view cryptocurrency promotion as insufficient, with 77.77% expressing dissatisfaction. Demographic factors were found to have minimal impact on attitudes, suggesting that universal barriers—such as trust, technological literacy, and perceived risks—play a more critical role. Social media emerged as a key platform for engaging consumers, particularly younger demographics, provided that campaigns are well-targeted and informative. These results highlight the need for innovative promotional strategies emphasizing transparency, education, and trust-building to bridge the gap between cryptocurrencies and broader consumer adoption. The study contributes to the growing literature on cryptocurrency marketing by providing actionable insights for addressing challenges in emerging markets like Slovakia.

This paper aims to segment online consumers based on their attitude toward self-interest and ethical attitudes and explore the impact of these attitudes on the purchasing behavior of agricultural products online in China. The study was conducted using 633 online survey responses from consumers who have purchased agricultural products online in China. First, to validate the relationship between attitude and behavior by structural equation modeling. Next, the number of segments was determined using K-means. Finally, Pearson Chi-square difference tests were performed to analyze demographic and behavioral variables and identify each segment’s characteristics. The results of this study provide a segmentation analysis of the online market for agricultural products in China. The four segments identified are pure ethical consumers, information communicators, brand-quality pursuers, and well-heeled shoppers. Additionally, this study reveals the characteristics of each segment based on demographic and behavioral variables. This study provides a novel approach to segmenting Chinese consumers who purchase agricultural products online based on their attitudes toward self-interest and ethical attitudes, aiming to understand the impact of these attitudes on their purchasing behavior. Moreover, from an ethical consumerism perspective, it explores the effect of ethical information on purchasing agricultural products online, highlighting its significant implications for online marketing strategies.

In modern society, English, as an important language, is an indispensable tool for people to communicate and exchange. However, learning English is not limited to knowledge points, grammar and other aspects. With the development and progress of the times and the rapid improvement of the level of science and technology, the problem of how to cultivate students' interests has become increasingly prominent. Interest is the best teacher to learn, and it is also the most effective, direct and lasting way for students to learn English well and improve their level and ability. Cultivating good teaching habits can help us master knowledge and skills better. Starting from the importance of students' interest in learning, this paper discusses how to stimulate students' interest in learning and find the correct teaching methods in order to help students have a strong interest in English learning in class and help them acquire knowledge actively.

The implementation of the "the Belt and Road" requires the common development of the "five links" of policies, facilities, trade, finance and popular support, among which "people to people connectivity" is the premise of the coordinated promotion of the "five links", and cultural communication, exchange and cooperation are the foundation and guarantee of the popular support project. The "the Belt and Road" cultural communication, exchange and cooperation are diverse in content and form. We need to identify the opportunities and challenges we face, make long-term strategic plans, and take practical countermeasures and implementation paths according to the characteristics of cultural communication diversity. Some domestic scholars have conducted research on cultural communication strategies and analyzed the opportunities and challenges they face, but there is a lack of diversity analysis on the forms of communication that should be adopted. This paper explores and studies the "the Belt and Road" cultural communication strategy, implementation path and safeguard measures, constructs a new model of diversified cultural communication and exchange cooperation, and tries to play a certain role in promoting the actual effect of cultural communication and exchange cooperation and better safeguarding the "the Belt and Road" community of interests.

Background: Various studies have demonstrated the usefulness of Google search data for public health-monitoring systems. The aim of this study is to be estimated interest of public in infectious diseases in infectious diseases in South Korea, the five other countries. Methods: We conducted cross-country comparisons for queries related to the H1N1 virus and Middle East respiratory syndrome coronavirus (MERS-CoV). We analyzed queries related to the novel coronavirus disease (COVID-19) from 20 January to 13 April 2020, and performed time-descriptive and correlation analyses on trend patterns. Results: Trends in H1N1, MERS-CoV, and COVID-19 queries in South Korea matched those in the five other countries and worldwide. The relative search volume (RSV) for the MERS-CoV virus increased as the cumulative number of confirmed cases in South Korea increased and decreased significantly as the number of confirmed cases decreased. The volume of COVID-19 queries dramatically increased as South Korea’s confirmed COVID-19 cases grew significantly at the community level. However, RSV remained stable over time. Conclusions: Google Trends provides real-time data based on search patterns related to infectious diseases, allowing for continuous monitoring of public reactions, disease spread, and changes in perceptions or concerns. We can use this information to adjust their strategies of the prevention of epidemics or provide timely updates to the public.