Eco-friendly digital marketing strategies are crucial for Jordanian companies that want to meet environmental standards. This covers eco-friendly pricing, goods, and online cooperation. In contrast, customer concern and action are not connected, requiring true green marketing tactics. Jordan’s “Go Green” programme and the EU-EBRD’s Green Financing Facility show that sustainability boosts digital marketing. Eco-friendly branding goes beyond sustainable goods and strategic collaborations to support green causes. Consumer awareness is rising globally, especially in Asia-Pacific. Eco-friendly methods are being used to improve sustainability, employee wellbeing, and operational effectiveness. Email, social media, content, influencers, and SEO are effective digital marketing methods that increase customer involvement and reduce environmental impact. The environmental efforts of Patagonia, IKEA, Tesla, and Google are notable in Jordan. Jordanian economic modernization relies on sectoral strategies that integrate sustainability and diversity. The government is making headway in green projects, notably in energy, to meet Agenda 2030 and the Sustainable Development Goals. Environmentally responsible firms use content development, social media, and influencer marketing to create real stories and engage communities. Content marketing requires understanding the target audience, creating instructional resources, and effective distribution. Influencer marketing boosts brand awareness and engagement. Jordan suffers from resource limitations and the need for ongoing education, yet urbanisation and cultural growth are promising. Investments and government projects in green initiatives are enabling this change. Jordanians are increasingly buying eco-friendly items, which affects brand loyalty. Eco-friendly branding boosts customer views and brand awareness in Jordan, emphasising the significance of environmental responsibility in business.

The study aims to explore the extent to which Jordanian e-news sites rely on artificial intelligence applications in their news content. The researchers will use a media survey methodology, and the sample will consist of 45 editors-in-chief and editors from 10 Jordanian news sites, namely: Ammon, Khabrny, Joe24, Saraya, Amman Net, Jafra, Crown News, Petra, Kingdom, and Roya. The researcher will use an electronic questionnaire, which led to several findings, the most significant of which are: Many news and media sites have introduced artificial intelligence systems to enhance the services they provide to the public. A significant number of journalistic and electronic media websites have shown interest in data analysis tools for their media services. Electronic news sites are clearly striving to improve their capabilities in using artificial intelligence technologies to enhance the services they provide to the Jordanian audience. Additionally, most electronic media websites have expressed a willingness to develop a plan to improve cybersecurity systems to protect against hacking and intrusion attempts, safeguarding their data and the AI systems that operate continuously.AI systems in media organizations also aim to enhance the news experience for users by enriching media services with modern, communicative content.

This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

This study examines the financial integration between Jordan and the BRIC economies (Brazil, Russia, India, and China) to determine whether long-term equilibrium relationships exist and to assess implications for portfolio diversification and policy. Drawing on daily stock index data from 01 January 2014, to 31 August 2024, the study employs econometric techniques, including Granger Causality tests, Johansen Cointegration, and Vector Autoregression (VAR). The stationarity of stock indices at the first difference level is confirmed through unit root testing. Results indicate minimal long-term cointegration between Jordan and BRIC markets, pointing to low integration and potential diversification benefits for institutional investors. However, short-term causal links—particularly between Jordan and the Russian and Indian markets—highlight these countries’ influence on Jordan’s stock fluctuations. The findings suggest that, in the absence of long-term cointegration, investors may mitigate risk by investing in less correlated markets, such as Jordan, while leveraging short-term partnerships with Russia and India. Additionally, the study provides valuable insights for business leaders considering strategic alliances with BRIC counterparts in sectors like technology, agriculture, and energy, and calls for future research into factors like regulatory frameworks and geopolitical stability that may limit long-term financial integration. These results have significant implications for institutional investors, business executives, and policymakers, suggesting targeted strategies for financial stability, risk mitigation, and economic collaboration.

The purpose of this study was to examine the effect of E-integrated marketing communication on consumers’ purchasing behavior of mobile services. The population for the study involves all orange telecom mobile service customers in Jordan. Three hundred ninety-five questionnaires were distributed to orange telecom customers in Jordan, however, 375 only returned, which has been used for analysis. structural equation modeling using programs such as AMOS was used to investigate the impact of E-integrated marketing communication on consumers’ purchasing behavior. Data was collected through questionnaires was sent to study sample. The results of the study showed that E-integrated marketing communication had a positive impact on consumers’ purchasing behavior. Based on the findings, the study recommended that Orange Telecom should focus more on e-public relations to create a favorable image of the company among different groups of consumers, which can potentially enhance their purchasing behavior towards its mobile services. It is imperative for Orange Telecom to prioritize its e-integrated marketing communication strategy to effectively reach out to its target audience and influence their purchase decisions.

This study investigates the relationship between corporate social responsibility (CSR), capital structure, and financial distress in Jordan’s financial services sector. It tests the mediating effect of capital structure on the CSR-distress linkage. Utilizing a panel data regression approach, the analysis examines a sample of 35 Jordanian banks and insurance firms from 2015–2020. CSR is evaluated through content analysis of sustainability disclosures. Financial distress is measured using Altman’s Z-score model. The findings reveal an insignificant association between aggregated CSR engagement and bankruptcy risk. However, capital structure significantly mediates the impact of CSR on financial distress. Specifically, enhanced CSR enables higher leverage capacity, subsequently escalating distress risk. The results advance academic literature on the nuanced pathways linking CSR to financial vulnerability. For practitioners, optimally balancing CSR and financial sustainability is recommended to strengthen resilience. This study provides novel empirical evidence on the contingent nature of CSR financial impacts within Jordan’s understudied financial services sector. The conclusions offer timely insights to inform policies aimed at achieving sustainable and stable financial sector development.