This research aims to investigate the factors shaping the investment choices of individuals in Saudi Arabia concerning cryptocurrencies, particularly focusing on the influence of the Fear of Missing Out (FOMO) psychological phenomenon. This study employs a mixed-methods approach to comprehend the factors influencing Saudi investors' decisions in the cryptocurrency realm. Quantitative surveys are conducted to gauge perceptions of risk, return, regulatory factors, and social influence. Additionally, qualitative interviews delve into the nuanced interplay of these elements and the impact of FOMO on decision-making. Integrating the Theory of Planned Behavior and Behavioral Finance theories, this research offers a holistic understanding of cryptocurrency investment determinants. The combined quantitative and qualitative methods provide a comprehensive view, enabling an in-depth analysis of the subject matter. The study reveals that Saudi Arabian investors' decisions regarding cryptocurrencies are significantly influenced by multiple factors, including perceived risk, potential return, regulatory environment, and social dynamics. FOMO emerges as a crucial psychological factor, interacting with these influences and driving decision-making. This research underscores the intricate interplay between these factors and FOMO, shedding light on the dynamics of cryptocurrency investment choices in the Saudi Arabian market. The findings hold implications for policymakers, financial institutions, and investors seeking deeper insights into this evolving landscape. Drawing from the Theory of Planned Behavior and Behavioral Finance, it examines perceived risk, return, regulatory factors, and social influence in influencing cryptocurrency investment choices among Saudi investors, focusing on the influence of Fear of Missing Out (FOMO).  The research outcome provides insights for policymakers, financial institutions, and investors seeking to understand cryptocurrency investment dynamics in Saudi Arabia.

The enormous biological potential of herbal products is one of the main reasons for their frequent use in the production of dietary supplements and functional foods, which, in addition to their nutritional properties, have pharmacological and physiological effects. New scientific knowledge on the isolation of pharmacologically active compounds from complex matrices has led to significant advances in this field. Today, the process of extraction plays a significant scientific role, with “green” technologies occupying a special place in today’s science. Herbal medicine is one of the oldest human skills, which has worn off with its centuries-old application in the path of modern medicine. Microwave-assisted extraction, or more simply, microwave extraction, is a new extraction technique that combines traditional extraction solvents and microwaves. The mentioned method takes less time, consumes less energy, and has strong penetration power into the plant matrix to obtain more oils, but it can also reduce production costs. This can eventually increase the quality of the final product and reduce the product price at the consumer level. Microwave-assisted extraction could be useful to the herbal industry for oil extraction as well as other pharmaceutically important plant components. Based on a comparison and study of published literature, this research examines the present state of extraction procedures. This review includes a detailed discussion of the most important extraction techniques.

Social media influencer marketing has emerged as an essential marketing strategy in the online interactive environment. This study investigates the impact of influencer-consumer fit (ICF) on behavioral intentions; intention to co-create brand value (ICC) and purchase intention (PI), with the serial mediation of influencer authenticity (IA) and attitude toward brand (ATB). A self-administered questionnaire was distributed to followers of social media influencers in Pakistan. The data were collected from 421 female followers of social media influencers through survey and partial least squares—structural equation modeling was used for data analysis. The findings reveal that ICF impacts IA, while the latter impacts ATB. ATB in turn impacts behavioral intentions. The direct effects suggest that ICF impacts consumers’ PI but not the ICC. However, with the serial mediation of IA and ATB, the relationship becomes significant. The findings of this study may assist managers in building brand strategies to achieve excellence in a highly dynamic and competitive market by leveraging the power of influencer marketing.

Electric cars are manufactured to address environmental problems, reduce dependence on fossil fuels, and nullify climate change. Their production aligns with sustainability objectives by encouraging cleaner transportation options, promoting energy efficiency, and contributing to a transition towards eco-friendly mobility in an answer to global environmental challenges. In Jordan, similar to any international market, car dealers and traders import electric cars. However, the prevailing perceptions and attitudes of Jordanian consumers need strong consideration. Nevertheless, there is still uncertainty and a need for more trust in electric vehicles among Jordanian consumers. Therefore, this research aims to ascertain whether electric cars have a lasting positive perception among Jordanians through an inductive research approach. Employing thematic qualitative analysis, this research is supported by the diffusion of innovation theory. Notably, the research findings provided robust insights, further leading to reinforcing the idea about the pervasive attitudes of Jordanian consumers. Thus, this research concludes that there still needs to be more confidence regarding electric vehicles among most consumers in Jordan. Furthermore, this research offers practical and theoretical contributions to Jordan’s policymakers and electric vehicle companies.

Green cosmetics made from organic ingredients are becoming increasingly popular due to their environmentally friendly nature. However, research on consumer behavior towards green cosmetics is rare, especially in developing countries like Pakistan. Previous studies have primarily focused on female consumers, and little is known about the behavior of male consumers. Therefore, this research aims to investigate the behavior of both male and female consumers towards green cosmetic products and analyze the factors that affect their purchase behavior. This study employs a quantitative approach with deductive reasoning and collects data through a questionnaire from major cities in Pakistan. The study finds that eco-awareness, social influence, price-quality instructions, health consciousness, and the need for uniqueness significantly influence consumer purchase behavior when buying green cosmetics. Interestingly, price sensitivity does not significantly affect consumer purchase behavior as consumers are willing to pay for high-quality green cosmetics. Based on the findings, the study recommends promoting eco-awareness and health consciousness among consumers through educational campaigns and workshops launched by the government and the private sector. Future research can explore factors such as age, gender, and specific generations like millennials and Generation Z, as well as packaging, branding, and product design to promote environmentally friendly and health-conscious products. Additionally, comparative studies between countries can identify universal and region-specific factors, and examining the overall impact of green cosmetic products on the environment can highlight areas for improvement in sustainability.

Uncontrolled economic development often leads to land degradation, a decline in ecosystem services, and negative impacts on community welfare. This study employs water yield (WY) modeling as a method for environmental management, aiming to provide a comprehensive understanding of the relationship between Land Use Land Cover (LULC), Land Use Intensity (LUI), and WY to support sustainable natural resource management in the Cisadane Watershed, Indonesia. The objectives include: (1) analyzing changes in WY for 2010, 2015, and 2021; (2) predicting WY for 2030 and 2050 under two scenarios—Business as Usual (BAU) and Protected Forest Area (PFA); (3) assessing the impacts of LULC and climate change on WY; and (4) exploring the relationship between LUI and WY. The Integrated Valuation of Ecosystem Services and Trade-offs (InVEST) model calculates actual and predicted WY conditions, while the Coupling Coordination Degree (CCD) analyzes the LULC-WY relationship. Results indicate that the annual WY in 2021 was 215.8 × 108 m³, reflecting a 30.42% increase from 2010. Predictions show an increasing trend in WY under both scenarios for 2030 and 2050 with different magnitudes. Rainfall contributes 88.99% more dominantly to WY than LULC. Additionally, around 50% of districts exhibited unbalanced coordination between LUI and WY in 2010 and 2020. This study reveals the importance of ESs in sustainable watershed management amidst increasing demand for natural resources due to population growth.