This study focuses on the effectiveness of systematic approaches to achieve business success, through integrated digital marketing strategies with the use of mobile applications. Focused on contemporary digital markets, the research highlights the transformative potential of these strategies about improving the quality of services and products, while promoting business sustainability. The objective of this research is to develop and evaluate a mobile application, designed to optimize customer orders within communities on the move. Through a mixed approach that includes semi-structured interviews with community members and digital marketing experts, along with quantitative surveys, assessed user perceptions and effectiveness of the app. The results indicate great acceptance and effectiveness of this digital tool, facilitating direct interactions, and improving accessibility to the service despite physical and digital limitations, reducing digital gaps and promoting economic empowerment among marginalized communities.
The prospects of digital infrastructure in promoting rural economic growth and development are by and large immense. The paper found that rural development is considerably important for economic development and for achievement of sustainable livelihoods that increases people’s ability to achieve good health and wellbeing that enable the achievement of sustainable development. The paper found that digital imbalance and digital illiteracy in the rural areas hinder implementation of digital infrastructure to lead to rural economic growth. Digital infrastructure is the source of economic opportunities that enables local people in the rural areas to be more creative in achieving development success. It enables them to have a unique sense of place and fashioning of vibrant economic and financial opportunities that ensure the achievement of sustainable rural economic development. However, the paper found that the application of digital infrastructure to South Africa’s rural areas in the bid to promote rural economic growth has been hindered by factors like the digital divide, financial constraints, digital illiteracy and the failure to own a smart phone. These factors hinder digital infrastructure from leading to sustainable rural economic development and growth. The paper used secondary data gathered from existing literature. The use of qualitative research methodology and document and content analysis techniques became vital in the process of collecting and analyzing collected data.
Road accidents involving motorcyclists significantly threaten sustainable mobility and community safety, necessitating a comprehensive examination of contributing factors. This study investigates the behavioral aspects of motorcyclists, including riding anger, sensation-seeking, and mindfulness, which play crucial roles in road accidents. The study employed structural equation modeling to analyze the data, utilizing a cross-sectional design and self-administered questionnaires. The results indicate that riding anger and sensation-seeking tendencies have a direct impact on the likelihood of road accidents, while mindfulness mitigates these effects. Specifically, mindfulness partially mediates the relationships between riding anger and road accident proneness, as well as between sensation-seeking and road accident proneness. These findings underscore the importance of effective anger management, addressing sensation-seeking tendencies, and promoting mindfulness practices among motorcyclists to enhance road safety and sustainable mobility. The insights gained from this research are invaluable for relevant agencies and stakeholders striving to reduce motorcycle-related accidents and foster sustainable communities through targeted interventions and educational programs.
This research can help improve public health and ensure the sustainable transformation of the food system. This study aims to analyze the success of Regional Food Security development activities through Community Empowerment with the food independent village program carried out by regional command units in the ranks of Korem 063/SGJ (Sunan Gunung Jati). This study uses qualitative descriptive with comparative methods. Population includes villages that have received the food independent village program in West Java (Kuningan, Cirebon, Majalengka, and Cirebon City) between 2009 and 2022. The research sample consisted of 4 villages selected from each of the districts/cities. The research informants totalled 37 people, consisting of stakeholders from the Korem 063/Sunan Gunung Jati Unit and its staff, the Food Security Service, village heads, affinity groups or farmers, and community leaders in the research area. The results of the study indicate that the success and failure in the implementation of the food independent village program by affinity groups and the food security development activity program by Satkowil have an effect on food availability, food distribution and food consumption. This research is expected to provide a comprehensive overview of the implementation of the food independent village program and food security development activities by regional command units in West Java.
Baribis Fault disasters caused the loss of human lives. This study investigates the strategies local communities employ in Indonesia to cope with disasters. A qualitative study was conducted on various cultural strategies used to mitigate disasters in relevant areas. These strategies were selected based on the criteria of locally based traditional oral and written knowledge obtained through intensive interviews. The study reveals that technological and earth science solutions are insufficient to resolve disasters resulting from Baribis Fault activity. Still, local culture and knowledge also play a crucial role in disaster mitigation. The study contributes to a deeper understanding of how cultural strategies avoid disasters and highlights the need to transform local knowledge regarding effective cultural strategies for mitigating such disasters. This transformation can have positive psychological implications and enhance community harmony.
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