Accurate demand forecasting is key for companies to optimize inventory management and satisfy customer demand efficiently. This paper aims to Investigate on the application of generative AI models in demand forecasting. Two models were used: Long Short-Term Memory (LSTM) networks and Variational Autoencoder (VAE), and results were compared to select the optimal model in terms of performance and forecasting accuracy. The difference of actual and predicted demand values also ascertain LSTM’s ability to identify latent features and basic trends in the data. Further, some of the research works were focused on computational efficiency and scalability of the proposed methods for providing the guidelines to the companies for the implementation of the complicated techniques in demand forecasting. Based on these results, LSTM networks have a promising application in enhancing the demand forecasting and consequently helpful for the decision-making process regarding inventory control and other resource allocation.

The integration of new technologies and digitalisation causing significant changes in the skills demanded, leading to skills shortages and skills gaps in digital context. Undoubtedly, the employees’ digital skills and knowledge need to be aligned with the ongoing technological changes. This study obtains inputs from the employers from professional services sector regarding the demand for digital skills and the existence of gaps in digital skill among the employees. The impact of digital skills and willingness to pay for the micro-credential on the employability was investigate. 308 responses from the employers reside in Klang Valley, Johor and Penang collected via online survey. The five areas of digital skills adopted from Digital Competence 2.0, and the pair-sample t-test in SPSS was used to identify the present of skill gaps. Besides, PLS-SEM was used to test the hypotheses with regard to impacts of digital skills and micro credential on employability. The findings indicate that problem-solving and safety skills were ranked as highly demanded digital skills in the future. The skill gaps were found in all areas of digital skills except information and data literacy. The employers agreed that digital skills did affect their decision in hiring the graduate employees and they are willing to pay for micro-credentials to address the skills gaps. Yet, willingness to pay for micro-credentials did not affect the employability directly and indirectly. This study provides insights into the demand of digital skills and the digital skills gaps. Implications of the study from theoretical and practical perspectives are discussed.

Introduction: New energy vehicles (NEVs) refer to automobiles powered by alternative energy sources to reduce reliance on fossil fuels and mitigate environmental impacts. They represent a sustainable transportation solution, aligning with global efforts to promote energy efficiency in the automotive sector. Aim: The purpose of this research is to investigate the influence of social demand on the business model of NEVs. Through a comprehensive analysis of consumer preferences and market dynamics, the research aims to identify strategies for driving the sustainable growth of the NEV industry in respond to societal demands. Research methodology: We conduct a questionnaire survey on 2415 individuals and evaluated that questionnaire data by multifactor analysis of variance to examine individual consumer characteristics. We employed NOVA to evaluate the differences in market penetration factors. Additionally, a regression analysis model is utilized to examine accessibility element’s effects on the consumer’s intensions to buy, addressing categorical and ordered data requirements effectively. Research findings: This research demonstrates that middle-aged and adolescent demographics show the highest willingness to purchase NEV’s, particularly emphasizing technological advancements. Consumer preferences vary based on focus like NEV type, model and brand, necessitating tailored marketing strategies. Conclusion: Improving perception levels and addressing charging convenience and innovative features are vital for enhancing market penetration and sustainable business growth in the NEV industry.