The Yangjiabu Kite Festival, originating over 2000 years ago in Shandong Province, China, stands as a testament to the enduring cultural heritage and artistic traditions of kite flying. This research explores the historical origins, cultural symbolism, festival format, community engagement, and international exposure of the Yangjiabu Kite Festival, shedding light on its evolution and impact over time. Findings reveal the festival’s deep roots in ancient Chinese traditions, its role as a platform for showcasing cultural diversity and craftsmanship, and its significance in promoting tourism, cultural exchange, and soft power projection for Shandong Province. Lessons learned from the Yangjiabu Kite Festival offer valuable insights for cross-cultural application, event management, cultural diplomacy, and community development. Suggestions for future research include comparative studies, longitudinal assessments, audience research, and policy analysis to further explore the dynamics and implications of cultural festivals in a global context. Overall, the research underscores the importance of cultural festivals as vehicles for cultural preservation, tourism promotion, and intercultural dialogue, fostering mutual understanding and appreciation across borders.

With the development of the times and changes in the environment of traditional martial arts, Choi Lei Fut (a Chinese martial arts system), a Chinese state-level intangible cultural heritage, is facing many difficulties in its inheritance and sustainable development. Especially in the context of COVID-19 pandemic prevention and control measures, the sustainable development of Choi Lei Fut is facing increasingly serious challenges. In order to understand the current situation of Choi Lei Fut’s survival and development in the new era, and to enhance the momentum and vitality of its sustainable development, this study combines questionnaire survey and field interviews to investigate and analyze the current situation. Based on this, it proposes strategies to promote the sustainable development of Choi Lei Fut. This study will not only provide methodological reference for the inheritance and development of Choi Lei Fut but also offer insights for the inheritance and sustainable development of other Chinese martial arts gyms and even martial arts practices elsewhere.

This study investigated the students’ perceptions of a self-paced fitness program that is integrated with SitFit, a fitness tracker that measures body inclination during sit-up exercises, and their acceptance of digital innovation in physical education. The data was gathered from a survey of 1001 Thai undergraduates. Results revealed that attitudes toward using the technology and the perceived ease of use were important predictors of behavioral intention to use the sit-up fitness tracker. consistent with previous TAM studies. Subsequently, SitFit was developed based on exercise principles and expert advice to enable users to exercise more effectively while reducing injury risk.

This study investigates the impact of extreme rainfall events on soil erosion in the downstream Parnaíba River Basin, located in the Brazilian Cerrado. The analysis focused on rainfall erosivity (R factor) and soil erodibility (K factor) as key indicators. The average erosivity in the region was 9051 MJ mm h⁻¹ha⁻¹year⁻¹, with a variation between 7943 and 10,081 MJ mm h⁻¹ha⁻¹year⁻¹, suggesting a high erosive potential, mainly in the rainiest months, from December to April. The soils of the studied area, mainly Ultisols and Chernosols, present high to very high erodibility, with K factor values ranging from 0.025 to 0.050 t h MJ⁻¹ mm⁻¹. Furthermore, fieldwork revealed areas, near highways, with apparently fragile soils, as well as rills and gullies, identified through photographs taken during fieldwork. These locations, due to the combination of high erosivity and susceptible soils, were considered prone to the occurrence of erosion processes, representing an additional risk to local infrastructure. The spatialization of R and K factors, along with field observations, showed that much of the area is at high risk of erosion and landslides, particularly in regions with greater topographic variability and proximity to water bodies. These results provide a basis for the development of mitigation strategies, being important for the effective prevention of landslides.

This paper presents an overview of the policies and efforts of the Provincial Government of Bali, Indonesia, to tackle the development of HIV/AIDS. This study considers the socio-cultural context and analyzes the factors that are most likely to influence its spread, the response of the community, and the local government’s efforts to form Provincial AIDS commission whose movement is supported by the village government and the community to suppress the spread of HIV/AIDS. The authors observe the micro factors that most determine this program, such as attitudes, behaviors, and desires of policy-making actors, stakeholders, implementing organizations, adequacy of human resources, financial funds, information, education, communication, advocacy, regional languages, the role of students, and field workers, and local culture in preventing the spread of HIV/AIDS. Therefore, this research does not focus on just one dimension in efforts to deal with this outbreak. Following the application of the public policy theory, all potential contributing elements must be addressed simultaneously. This requires a truly interdisciplinary and multisectoral approach that requires to be comprehended by policymakers in other provinces where the prevalence of HIV/AIDS is quite high. This effort also requires commitment and strong political will from levels of government.

Climate change is forcing countries to take strategic measures to reduce the negative impact on future generations. In this context, sustainable finance has played a key role in sustainable development since the establishment of environmental, social and governance principles. The underlying market has developed rapidly since its inception, with green bonds being the most prominent instrument. This article aims to study the impact of green bond issues on the abnormal stock returns of stocks listed on the main Euronext indices. The sample includes 58 issues carried out between 2014 and 2022 by 21 different firms listed on the AEX (Netherlands), BEL 20 (Belgium), CAC 40 (France), ISEQ 20 (Ireland), OBX (Norway) and PSI (Portugal) indices. The methodology follows the procedures of the event study using the market model. The results show significant positive stock price reaction on the issue date. After the abnormal losses just before the issues, suggesting the reserves of this consolidating market, abnormal gains persisted for over a week, providing evidence against the weak efficiency Euronext’s financial markets. The findings are useful for policy makers and entrepreneurs to promote innovative initiatives that encourage the financing and development of environmentally sustainable infrastructures.