Electronic Word of Mouth (eWOM) has become a pivotal factor influencing consumers’ decisions, particularly in the context of hotel services. With the advent of social media, it provides individuals with powerful tools to share its experiences and opinions about hotels. In this digital age, customers increasingly rely on online reviews and recommendations from their peers when selecting accommodations. eWOM on social media platforms has a substantial impact on customers’ perceptions and decision-making processes. This study aims to better understand the influence of eWOM by social media platforms on purchase intention of hotel services. To understand the influence of eWOM, this study uses the information adoption model as the model has been widely used in previous eWOM studies. The information quantity construct has been added to strengthen the model. The online questionnaire was distributed to social media users by using Google forms via social media platforms and only 210 of them were responded. The SmartPLS 4.0 software is used to analyze the data as the Partial Least Square-Structural Equation Modelling (PLS-SEM) is a method to confirm the structural equation models and to test the link between inert developments. Based on results, the information quantity and information quality of hotel services on eWOM positively influences the information usefulness and the information usefulness of hotel services on eWOM positively influences the purchase intention. The results lead to increase sales of hotel services and contribute to economic growth.

In the current context of multicultural collision, online information is impacting traditional gender values. To analyze the changes in gender role attitudes and gender awareness among Chinese Generation Z college students under the influence of various social factors, the study focuses on Generation Z college students and explores the impact of cultural, media, educational, and family factors on gender role attitudes and gender awareness among Chinese Generation Z college students through questionnaire surveys and quantitative analysis methods. The research results show that Generation Z college students exhibit extremely favorable gender perspectives, with the proportion of bisexual gender roles approaching 38%, surpassing the number of students with traditional understanding of single sex gender roles. At the same time, in school gender awareness education, research has found that the proportion of bisexual gender roles is the highest among students who accept open mindedness, at 46.6%. In family gender awareness education, students who receive parental gender awareness sharing education have the highest proportion of bisexual gender roles, accounting for 48.5%. Therefore, the current gender education for the new Generation of students in China needs to abandon traditional avoidance-based teaching methods and adopt an open and supportive attitude to guide students’ gender values.

Analysing external factors with a design-thinking approach is crucial for adaptation, identifying opportunities, and mitigating risks in native digital enterprises. This research introduces a framework rooted in design principles and future scenarios for external analysis, with the aim of meeting current market needs. The study employs a mixed qualitative-quantitative research approach, incorporating methods such as literature review, workshops, and surveys. These methods enable the collection and analysis of both qualitative and quantitative data, providing a comprehensive and accurate understanding of the research topic by using it in a DNVB case study. Developing a conceptual framework using a design-thinking approach which we call ASPECT contributes to a comprehensive interpretation of complexity, intertwining collective and individual factors. This reduces the risk of overlooking essential elements when making strategic decisions in ambiguous, uncertain, and volatile contexts. This method contrasts with traditional external analysis frameworks like CAME, Pestle, and SWOT. The document aims to contribute to the literature by exploring new models of external analysis based on the design process. This framework combines the conventional stages of a design thinking process with methodologies for future scenarios to identify relevant external factors for organizations. It provides an innovative conceptual framework for creating new business models and growth strategies for digital enterprises.

A fresh interest has been accorded to metal iodides due to their fascinating physicochemical properties such as high ionic conductivity, variable optical properties, and high thermal stabilities in making micro and macro devices. Breakthroughs in cathodic preparation and metallization of metal iodides revealed new opportunities for using these compounds in various fields, especially in energy conversion and materials with luminescent and sensory properties. In energy storage metal iodides are being looked at due to their potential to enhance battery performance, in optoelectronics the property of the metal iodides is available to create efficient LEDs and solar cells. Further, their application in sensing devices, especially in environmental and medical monitoring has been quite mentioned due to their response towards environmental changes such as heat or light. Nevertheless, some challenges are still in question, including material stability, scale-up opportunities, and compatibility with other technologies. This work highlights the groundbreaking potential of metal iodide-based nanomaterials, emphasizing their transformative role in innovation and their promise for future advancements.

 The main goal of the article is to formalize the key business models of marketing of modern companies and substantiate the key stages, types and trends of development. The relevance and need to pay significant attention to the marketing digital business model when organizing a business is substantiated. Using structural and logical analysis and criticism of scientific research, the essence, advantages and disadvantages are determined, the main blocks, stages and key elements of the structure of business models of modern companies are argued. It has been proven that marketing digital business models serve as a logical and visual plan for organizing all business processes of companies from production, marketing, sales and logistics to building a hierarchy of profitability. The key development trends are substantiated and the most popular business models of business organization in modern conditions are structured on the basis of scientific generalization, structural and logical analysis and mathematical modeling. Practical significance is characterized by the fact that the marketing business models of world-class companies are generalized and structured, taking into account their specifics and characteristics. Practical recommendations and key stages of building a company’s business model and its implementation into reality have been formed to achieve strategic business goals.

The need for forest products, agricultural expansion, and dependency on biomass for the household energy source has largely influenced Ethiopia’s forest resources. Consequently, the country lost its forest resources to less than 6% until the millennium. In this study, quantitative and qualitative historical data analysis was employed to understand the socioeconomic benefits of large dam construction to Ethiopia and downstream countries. Moreover, remotely sensed data was also used to analyze the trends of vegetation cover change in the Nile catchment since the commencement of the dam; focusing on areas where there are high settlement and urban areas. It was identified that Ethiopia has one of the lowest electricity consumption per capita in Africa; about 91% of the source of household energy supply depends on fuelwood today and more than 55.7% of the population does not have access to electricity. The normalized difference vegetation index result shows an increment of vegetation area in the Nile catchment and a reduction of no vegetation area from 2011–2021 by 37.1%; which is directly related to the protection of the dam catchment for its sustainability in the last decade. The hydroelectric dam construction has prospects of multi-benefit to Ethiopia and downstream countries either through the direct benefit of hydropower energy production, related socioeconomic values, and reducing risks of destructive flood from Ethiopian highlands. Generally, it explains the reason why to not say ‘No’ to the reservoir as it is an ever more vital tool for fulfilling growing energy demand and supporting ecological stability.