This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-powered virtual influencers (VIs) in social media, examining trust factors, engagement strategies, VI efficacy compared to human influencers, ethical considerations, and future trends. Analyzing 60 academic articles from 2012 to 2024, drawn from reputable databases, the study applies specific inclusion and exclusion criteria. Both automated and manual searches ensure a comprehensive review. Findings reveal a surge in VI research post-2012, primarily in journals, with quantitative methods prevailing. Geographically, research focuses on Europe, Asia Pacific, and North America, indicating gaps in representation from other regions. Key themes highlight trust and engagement’s critical role in VI marketing, navigating the balance between consistency and authenticity. Challenges persist regarding artificiality and accountability, managed through brand alignment and transparent communication. VIs offers advantages, including control and cost efficiencies, yet grapple with authenticity issues, addressed through human-like features. Ethically, VI emergence demands stringent guidelines and industry cooperation to safeguard consumer well-being. Looking ahead, VIs promises transformative storytelling, necessitating vigilance in ethical considerations. This study advocates for continued scholarly inquiry and industry reflection to navigate VI marketing evolution responsibly, shaping the future influencer marketing landscape.
This systematic literature review examines the convergence of entrepreneurship and information technology between 2005 and 2024. It investigates how the emergence of information technologies such as social networks, smart devices, big data, and cloud computing have transformed business operations and entrepreneurial approaches. The study use technologies such as Bibliometrix to analyze academic literature and identify research trends, knowledge structures, and their evolutionary routes. During the specified time frame, a grand total of 292 articles were published by 777 writers. These publications have played a key role in redirecting academic focus from traditional entrepreneurship to the field of digital entrepreneurship and the applications of information technology. A thematic analysis uncovers a shift from theoretical investigation to practical implementations and multidisciplinary research, while a co-citation analysis highlights important contributors and influential works. This study emphasizes the crucial importance of information technology in influencing entrepreneurial behaviors and strategic business decisions. It also offers valuable insights for future research and entrepreneurial practice in the information age.
eGovernment projects are capital intensive and have high probability of failure because of the dynamic and technological laden environment in which they operate. The number of skilled labour and technicalities required are often not available in quantity needed to sustain such project. There is always the need to have in place adequate risk assessment framework to guide the execution and monitoring of eGovernment projects. Several studies have been conducted on the critical success factors relating to risk assessment of eGovernment projects to understand the reasons for the high rate of failure. Therefore, there is need to review these articles and categorize them into different research domain in project risk assessment so as to reveal domain with more or less research and those that need to understand the future research directions in risk assessment for eGovernment projects. Using the positivism paradigm, this study utilized the Systematic Literature Review methodology to collect 147 articles from the following academic databases namely IEEE, Preprints, WorldCat Discovery, ArXiv. Ohio-state University databases, Science Direct, Scopus, ACM, NWU digital library, Usenix, Jise database, Sagepub, MDPI Academia published between 2013 to 2023. Different inclusion and exclusion criteria were applied pruning to 48 articles that were used for the study. The results show the classification of articles in risk assessment for eGovernment projects into those that discusses project analysis, review, framework, maturity and model tools, implementation, and integration, applied methodology and evaluation with the percentage of articles published in each domain with the past 10 years. The various critical success factors that should be considered in the development of a robust risk assessment framework were discussed and future research directions in eGovernment risk assessment were given based on the reviews.
Urban regeneration and gentrification are complex, interconnected processes that significantly shape cities. However, these phenomena in the Middle East and North Africa (MENA) region are often understudied and typically viewed through a Western lens. This systematic review of literature from 2010 to 2024 addresses this gap by synthesizing a comprehensive framework for understanding urban regeneration-led gentrification in MENA countries. The review delves into key themes: Gentrification contexts, the regeneration process, gentrification accelerators, and the aftermath of gentrification. It explores the diverse motives behind urban regeneration, identifies key stakeholders, and analyzes catalysts of gentrification. Findings reveal that informal areas and deteriorated heritage sites in major cities are most susceptible to gentrification. The study also highlights the critical issue of insufficient community participation and proposes a participation evaluation framework. The unique socioeconomic and political factors driving gentrification in the MENA region underscore the necessity of context-specific approaches, facilitating the identification of regional similarities and differences. Conclusively, the review asserts that gentrification is a cyclic process, necessitating core interventions through enhanced regeneration strategies or displacement plans to mitigate its effects.
The increasing domains of digital technology in educational settings urgently require digital leadership (DL) to ensure the sustainability of school improvement initiatives in the digital era and to facilitate the digital transformation of educational institutions. DL emerges as an urgent and evolving topic of significant public interest. However, there is a notable lack of consensus persists regarding its definition and constructs within educational settings, hindering the advancement of DL theory. To address this gap, a systematic literature review was conceived, employing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology. The primary aim was to enhance comprehension of the geographical and temporal distribution of relevant publications, as well as to elucidate prevalent definitions and constructs of digital leadership in educational contexts. This article endeavors to synthesize the extant scientific literature on DL, focusing on studies published between 2019 and 2024. Inclusion criteria encompassed scientific research publications sourced from Scopus and the Web of Science (WoS) databases, available in English, and centered on educational settings. Initial database queries yielded 578 papers, subsequently refined to 35 studies through meticulous screening for duplicity and adherence to inclusion criteria. Notably, the reviewed publications predominantly characterize DL as a multifaceted process, amalgamation, or integration, with a predominant emphasis on functional aspects of leadership. Noteworthy constructs frequently encountered include digital age learning culture, visionary leadership, excellence in professional practice, systemic improvement, and digital citizenship. This review contributes to the enrichment of theoretical conceptualizations surrounding DL. It underscores the imperative for future research to explore into the measurement of DL, thereby presenting promising avenues for evaluating principal DL within educational institutions.
Copyright © by EnPress Publisher. All rights reserved.