In recent years, China’s economy has undergone rapid development. Increased disposable income and the rapid expansion of Internet-based financial services have positioned China as the largest market for luxury goods. Gen Z, the youngest demographic within emerging markets, is expected to play a pivotal role as the primary driver of the luxury market. However, while China’s luxury market continues to exhibit a high growth rate, this growth has gradually decelerated in comparison to the previous two years according to researchers. This presents a significant challenge for the luxury industry, as maintaining and enhancing the global growth trend has become a pressing concern where consumer behavior is concerned. The second key issue addressed in this study revolves around the concepts of compulsive buying and brand addiction, which can lead individuals, particularly Gen Z, to develop an addiction to luxury consumption. This study is based on an integrated model of conspicuous consumption, social comparison, and impression management theory. The key variables are materialism, brand consciousness, status-seeking, peer pressure, and collectivism to predict the luxury consumption model with debt attitude introduced as a moderating variable to study consumer behaviour in this age group. A non-probability sampling method and 480 people were selected as research samples. Quantitative analysis was used in this study, and SPSS and Smart PLS were used as data analysis tools. Structural equation model (SEM) using partial least squares method was used to determine the relationship of the variables and the moderating effect of debt attitude. The results showed that brand consciousness, status seeking, debt attitude and materialism had the strongest relationship with luxury consumption. Debt attitude as a moderating factor has a significant impact on the hypothesized relationship of the model. This paper provides empirical evidence for research on Gen Z’s luxury consumption, which has practical implications to marketers, luxury companies, local luxury brands and credit institutions.

This article investigates the income and expenditure patterns of individuals, with a specific focus on investments in luxury items, real estate, and expensive modes of transportation. Using global databases such as “Luxury Goods—Worldwide/Statista Market Forecast” and “Data—WID—World Inequality Database”, the authors explore the correlation between high demand for luxury items and economic inequality. The study emphasizes the role of luxury tax as essential for implementing a progressive personal income tax system in Russia. By examining country-specific factors, particularly in China and Russia, and conducting a comparative analysis of progressive tax systems globally, the research highlights the potential of luxury tax to enhance the efficacy of income tax in reducing inequality.

Introduction: Many detrimental effects on employees’ health and wellbeing might result from inadequate illumination in the workplace. Headaches and trouble focusing can result from eye strain brought on by inadequate illumination. The purpose of this study was to simulate and optimize workplace illumination in the ceramic industry. Materials and methods: A common Luxmeter ST-1300 was used to measure the illumination in seven workplaces at a height of 100 cm above the floor. DIALux evo version 7.1 software was used to simulate the illumination of workplaces. To optimize the illumination conditions, a numerical experiment design consisting of 16 scenarios was used for each of the workplaces. Four factors were considered for each scenario: luminaire height, number of luminaires, luminous flux, and light loss factor. The Design-Expert program version 13.0.5.0 was applied for developing the scenarios. Finally, by developing quadratic models for each workplace, the optimization process was implemented. Results: Every workplace had illumination levels that were measured to be between 250 and 300 lux. Instead of using compact fluorescent luminaires, LED technology was recommended to maximize the illumination conditions for the workers. Following optimization, 376 lux of illumination were visible at each workstation in every workspace. For the majority of the workspaces, the simulated illumination was expected to have a desirability degree greater than 0.9. The uniformity and illumination of the workplace were significantly impacted by the two factors of luminaire height and luminaire count. Conclusion: The primary outcomes of this optimization were the environmental, political, and socioeconomic ones, including reduced consumption power, high light flux, and environmental compatibility. Nonetheless, the optimization technique applied in this work can be applied to the design of similar situations, such as residential infrastructure.

Lighting conditions in learning spaces can affect students’ emotions and influence their performance. This research seeks to verify the influence of classroom lighting on students’ academic performance under different conditions and measurement forms. The research method is based on the systematic review of research articles establishing case analyses characterizing lighting intensity and color temperature to determine ranges favorable to a higher level of attention and long-term memory. Also, this study shows relevant aspects of the cases representative of a sustainable solution and proposes a research model. The study found light intensity values between 350 and 1000 lux and color temperatures between 4000 and 5250 Kelvin that favor attention. Long-term memory reached the highest levels of measurement by analyzing different parameters sensitive to lighting conditions and questionnaires. In conclusion, it was demonstrated that an adequate light intensity and color temperature based on the greatest possible amount of natural light complemented with Light Emitting Diode (LED) light generates optimal lighting for the classroom, achieving energy efficiency in a sustainable solution and promoting student well-being and performance.