This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

Diabetic retinopathy (DR) is a major cause of blindness globally. Effective screening programs are essential to mitigate this burden. This review outlines key principles and practices in implementing DR screening programs, emphasizing the roles of technology, patient education, and healthcare system integration. Our analysis highlights key principles for establishing successful screening initiatives, including the importance of regular screenings, optimal intervals, recommended technologies, and necessary infrastructure. We emphasize the roles of healthcare providers, patients, and policymakers in ensuring the effectiveness of these programs. Our recommendations aim to support the creation of robust policies that mitigate the impact of DR, ultimately improving public health outcomes and reducing the incidence of blindness due to diabetic retinopathy.

Soil salinity is a major abiotic stress that drastically hinders plant growth and development, resulting in lower crop yields and productivity. As one of the most consumed vegetables worldwide, tomato (Solanum lycropersicum L.) plays a key role in the human diet. The current study aimed to explore the differential tolerance level of two tomato varieties (Rio Grande and Agata) to salt stress. To this end, various growth, physiological and biochemical attributes were assessed after two weeks of 100 mM NaCl treatment. Obtained findings indicated that, although the effects of salt stress included noticeable reductions in shoots’ and roots’ dry weights and relative growth rate as well as total leaf area, for the both cultivars, Rio Grande performed better compared to Agata variety. Furthermore, despite the exposure to salt stress, Rio Grande was able to maintain an adequate tissue hydration and a high leaf mass per area (LMA) through the accumulation of proline. However, relative water content, LMA and proline content were noticeably decreased for Agata cultivar. Likewise, total leaf chlorophyll, soluble proteins and total carbohydrates were significantly decreased; whereas, malondialdehyde was significantly accumulated in response to salt stress for the both cultivars. Moreover, such negative effects were remarkably more pronounced for Agata relative to Rio Grande cultivar. Overall, the current study provided evidence that, at the early growth stage, Rio Grande is more tolerant to salt stress than Agata variety. Therefore, Rio Grande variety may constitute a good candidate for inclusion in tomato breeding programs for salt-tolerance and is highly recommended for tomato growers, particularly in salt-affected fields.

Resisting the adoption of medical artificial intelligence (AI), it is suggested that this opposition can be overcome by combining AI awareness, AI risks, and responsibility displacement. Through effective integration of public AI dangers and displacement of responsibility, some of these major concerns can be alleviated. The United Kingdom’s National Health Service has adopted the use of chatbots to provide medical advice, whereas heart disease diagnoses can be made by IBM’s Watson. This has the ability to improve healthcare by increasing accuracy, efficiency, and patient outcomes. The resistance may be due to concerns about losing jobs, anxieties about misdiagnosis or medical mistakes, and the consciousness of AI systems drifting more responsibility away from medical professionals. There is hesitancy among healthcare professionals and the general public about the deployment of AI, despite the fact that healthcare is being revolutionised by AI, its uses are pervasive. Participants’ awareness of AI in healthcare, AI risk, resistance to AI, responsibility displacement and ethical considerations were gathered through questionnaires. Descriptive statistics, chi-square tests and correlation analyses were used to establish the relationship between resistance and medical AI. The study’s objective seeks to collect data on primary and public AI awareness, perceptions of risk and feelings of displacement that the professionals have regarding medical AI. Some of these concerns can be resolved when AI awareness is effectively integrated and patients, healthcare providers, as well as the general public are well informed about AI’s potential advantages. Trust is built when, AI related issues such as bias, transparency, and data privacy are critically addressed. Another objective is to develop a seamless integration of risk management, communication and awareness of AI. Lastly to assess how this comprehensive approach has affected hospital settings’ ambitions to use medical AI. Fusing AI awareness, risk management, and effective communication can be used as a comprehensive strategy to address and promote the application of medical AI in hospital settings. An argument made by Chen et al. is that providing training in AI can improve adoption intentions while lowering complexity through the awareness of AI.

This study explores the complex dynamics of handling augmented reality (AR) data in higher education in the United Arab Emirates (UAE). Although there is a growing interest in incorporating augmented reality (AR) to improve learning experiences, there are still issues in efficiently managing the data produced by these apps. This study attempts to understand the elements that affect AR data management by examining the relationship between the investigated variables: faculty readiness, technological limits, financial constraint, and student engagement on data management in higher education institutions in the UAE, building on earlier research that has identified these problems. The research analyzes financial constraints, technological infrastructure, and faculty preparation to understand their impact on AR data management. The study collected detailed empirical data on AR data management in UAE higher education environments using a quantitative research methods approach, surveys. The reasons for choosing this research method include cost-effectiveness, flexibility in questionnaire design, anonymity and confidentiality involved in the chosen methods. The results of this study are expected to enhance academic discourse by highlighting the obstacles and remedies to improving the efficiency of AR technology data management at higher education institutions. The findings are expected to enlighten decision-making in higher education institutions on maximizing AR technology’s benefits for improved learning outcomes.

The mining industry significantly impacts the three pillars of sustainable development: the economy, the environment, and society. Therefore, it is essential to incorporate sustainability principles into operational practices. Organizations can accomplish this through knowledge management activities and diverse knowledge resources. A study of 300 employees from two of the largest mining corporations in South Kalimantan, Indonesia, found that four out of five elements of knowledge management—green knowledge acquisition, green knowledge storage, green knowledge application, and green knowledge creation—have a direct impact on the sustainability of businesses. The calculation was determined using Structural Equation Modelling (SEM). However, the study also found that the influence of collectivist cultural norms inhibits the direct effect of green knowledge sharing on corporate sustainable development. The finding suggests that companies operating in collectivist cultures may need to take additional measures to encourage knowledge sharing, such as rewarding employees for sharing their expertise on green initiatives, supportive organizational culture, clear expectations, and opportunities for social interaction.