The article examines the issues of application and improvement of the methodology for evaluating industrial enterprises as recipients of state support within the framework of the implementation of industrial policy. The authors considered approaches to the content of industrial policy, investigated the factors influencing its efficiency, identified aspects of its imperfections that arise when applying an incomplete list of important parameters of economic development and ambiguity in the interpretation of previously applied estimates. The article presents proposals to improve the methodology for assessing potential recipients of state support based on the development of a comprehensive indicator for assessing enterprises (recipients of support), taking into account not only the classical parameters of the economic efficiency of industrial enterprises applying for state financial assistance, but also such aspects as the development of budgetary funds, belonging to priority sectors of the economy, characteristics of sustainable development and export and innovation potential. Combining the results of a comprehensive assessment of the recipient of state support with a map of the business demography of the territory allows making a decision not only about the fact of support and its efficiency, but also to predict the assessment of the life cycle of the enterprise and its subsequent development.

In today’s fast-moving, disrupted business environment, supply chain risk management is crucial. More critically, Industry 4.0 has conferred competitive advantages on supply chains through the integration of digital technologies into manufacturing and logistics, but it also implies several challenges and opportunities regarding the management of these risks. This paper looks at some ways emerging technologies, especially Artificial Intelligence (AI), help address pressing concerns about the management of risk and sustainability in logistics and supply chains. The study, using a systemic literature review (SLR) backed by a mapping study based on the Scopus database, reveals the main themes and gaps of prior studies. The findings indicate that AI can substantially enhance resilience through early risk identification, optimizing operations, enriching decision-making, and ensuring transparency throughout the value chain. The key message from the study is to bring out what technology contributes to rendering supply chains resilient against today’s uncertainties.

This study evaluates the sustainability and ethical practices of Kerry Logistics Network Limited (KLN), a prominent logistics service provider headquartered in Hong Kong. Using normative ethical theories, stakeholder analysis, and the Circle of Sustainability framework, this research examines KLN’s alignment with global sustainability standards, particularly the United Nations Sustainable Development Goals (SDGs). The findings reveal that KLN has achieved significant milestones in environmental management, such as reducing greenhouse gas emissions by 11% from 2021 to 2022 through the deployment of electric trucks and incorporating renewable energy in warehouse operations. KLN has also enhanced social responsibility and governance practices by implementing fair labor policies and establishing a rigorous code of conduct, ensuring compliance with ethical guidelines across its supply chain. However, the study identifies areas for improvement, including biodiversity actions, battery recycling processes, and transparency in stakeholder engagement. Emphasizing the importance of third-party validation, this paper underscores KLN’s leadership in the logistics industry and provides insights for other companies aiming to improve sustainability performance through comprehensive, verifiable practices.

This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.