This study investigates the impact of supply chain agility on customer value and customer trust while investigating the role of price sensitivity as a mediating variable in the healthcare industry. A quantitative methodological approach was used. This was cross-sectional descriptive research based on a survey method, and data were collected using a structured questionnaire. The sample consisted of 384 respondents who had already used healthcare facilities. The sampling technique was convenience sampling and collected data were analyzed using structural equation modeling. The study indicated that supply chain agility positively impacts customer value and customer trust, while there is no moderation role of price sensitivity in the healthcare industry. Previous scholars revealed that there is a strongly available association between supply chain agility and customer value. But no attempt was undertaken to investigate the impact of supply chain agility on customer trust while moderating the role of price sensitivity.

Entrepreneurial Orientation (EO) emphasizes the identification and exploitation of business opportunities, while entrepreneurial action learning (EAL) underscores the acquisition of knowledge through practical experience and continuous improvement. Breakthroughs in both aspects contribute to maintaining flexibility, adapting to changes, and enabling success in competitive markets. The key to the development of small and medium-sized enterprises (SMEs) lies in a clear Entrepreneurial Orientation, a focus on Entrepreneurial Action Learning, and the cultivation of innovation spirit through continuous practice and experience accumulation, thereby enhancing entrepreneurial performance (EP). This study aims to explore the impact of Entrepreneurial Orientation on the Entrepreneurial Performance of SMEs, clarify the mediating role of Entrepreneurial Action Learning between Entrepreneurial Orientation and Entrepreneurial Performance, and investigate the variability of Entrepreneurial Performance among different industries. By means of data collection from 598 SMEs, data analysis was conducted using Structural Equation Modeling (SEM) and Analysis of Variance (ANOVA). The analysis results indicate that entrepreneurial orientation has a positive impact on entrepreneurial action learning and entrepreneurial performance, and entrepreneurial action learning has a positive impact on entrepreneurial performance. The study also found that entrepreneurial action learning partially mediates the relationship between entrepreneurial orientation and entrepreneurial performance. There are certain differences in entrepreneurial performance among different industries. This study enriches the relevant literature in the field of entrepreneurship. Additionally, research on entrepreneurial orientation, entrepreneurial action learning, and entrepreneurial performance in specific regional contexts is very limited, making this study valuable for subsequent research in related areas.

This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.

Increasing levels of everyday cycling has many benefits for both individuals and for cities. Reduced traffic congestion, improved air quality and safer spaces for all vulnerable road users are among the significant benefits for urban developments. Despite this, public opposition to cycling infrastructure is common, particularly when it involves reprioritising road space for cycles instead of vehicles. The purpose of the research was to examine various stakeholders’ perspectives on proposed cycle infrastructure projects. This study utilised an innovative data collection approach through detailed content analysis of 322 public consultation submissions on a proposed active travel scheme in Limerick City, Ireland. By categorising submissions into support, opposition, and proposals, the study reveals the nuanced public perceptions that influence behavioural adaptation and acceptance of sustainable transport infrastructure. Supportive submissions, which outnumbered opposition-related submissions by approximately 2:1, emphasised the need for dedicated cycling infrastructure, enhanced cyclist safety, and potential improvements in environmental conditions. In contrast, opposition submissions focused on concerns over car parking removal, decreased accessibility for residents, and safety issues for vulnerable populations, particularly the elderly. Proposal submissions suggested design modifications, including enhanced safety features, provisions for convenient car parking, and alternative cycle routes. This paper highlights the value of structured public consultation data in uncovering behavioural determinants and barriers to cycling infrastructure adoption, offering policymakers essential insights into managing public opposition and fostering support. The methodology demonstrates how qualitative data from consultations can be effectively used to inform policy by capturing community-specific needs and enhancing the design of sustainable urban mobility systems. These findings underscore the need for innovative, inclusive data collection methods that reveal public sentiment, facilitating evidence-based transport policies that support climate-neutral mobility.