This study investigates the willingness of Indonesian consumers, particularly in West Java, to pay for green products by applying and expanding the Theory of Planned Behavior (TPB). It examines how perceived green product value and willingness to pay premiums influence consumer intentions and behavior toward green purchases. The research highlights the gap between consumers’ willingness to pay for environmentally friendly products and the actual sales of such products. By incorporating perceived value and willingness to pay into the TPB framework, the study aims to find what factors that can address the gap particularly in a developing country context to contribute to shaping a pro-environmental socio-cultural community in Indonesia and mitigates country’s significant environmental challenges. In the context of 251 young consumers in Indonesia, this study finds that subjective norms do not significantly influence purchase intentions. However, attitudes and behavioral controls do effectively encourage green behavior, suggesting that societal norms for green behavior may not be fully established. In addition, while willingness to pay a premium and perceived value of green purchases can influence green behavior, consumers are generally reluctant to pay higher prices for environmentally friendly products.

This study explores the impact of online assessments on students’ academic performance and learning outcomes at the University of Technology in South Africa. The research problem addresses the effectiveness and challenges of digital assessment platforms in higher education (HE), particularly their influence on student engagement, feedback quality, and academic integrity. A qualitative case study approach was employed, involving semi-structured interviews with ten undergraduate and postgraduate students from diverse academic backgrounds. The findings reveal that while online assessments provide flexibility and immediate feedback, they also pose challenges related to technical issues, feedback delays, and concerns about long-term knowledge retention. The study highlights the necessity of aligning assessment strategies with constructivist learning principles to enhance critical thinking and student-centered learning. Implications for theory include strengthening the application of constructivist learning in digital environments, while practical recommendations focus on improving assessment design, institutional support, and feedback mechanisms. Policy adjustments should consider inclusive and equitable access to online assessments. Future research should further investigate the long-term impact of digital assessments on professional readiness. This study contributes to ongoing discussions on online education by offering a nuanced understanding of digital assessment challenges and opportunities in higher education.

Finance is the core of the modern economy and the bloodline of the real economy; adherence to the people-centered value orientation and the financial services of the real economy as the fundamental purpose is an important connotation of the road of economic development with Chinese characteristics. Financial work is distinctly political and people-oriented, and must consciously practice the concept of the people, serve agricultural and rural development and farmers to increase their income and contribute to the common prosperity of farmers and rural areas. This study is based on the key factors affecting the multidimensional poverty of rural households—external rural financial resources availability and internal rural household entrepreneurship, rural household risk resilience, and rural household financial capability joint analysis. Based on financial exclusion theory, financial inclusion theory, poverty trap theory, and financial literacy theory, to build a logical framework between the rural financial resources availability, farmers’ financial capability, farmers’ entrepreneurship, farmers’ risk management capability, and farmers’ poverty, and then empirically explore the optimization mechanism of poverty reduction for farmers, and analyze the heterogeneity of the financial resources availability, to reduce the return to poverty caused by the lack of entrepreneurial motivation and the low level of risk resilience of rural households. The study aims to improve the farmers’ financial capability and promote sustainable and high-quality development of rural households. In this study, we modeled financial resource availability and rural household poverty using structural equations and surveyed rural households using a scale questionnaire. It was found that financial resource availability significantly affects rural household risk resilience, farmers’ entrepreneurship, and rural household poverty and that rural household risk resilience significance mediates the relationship between financial resource availability and rural household poverty, financial capability plays a significant moderating role. However, the mediating effect of farmers’ entrepreneurship on the availability of financial resources and farmers’ poverty is insignificant. Here, we put forward corresponding countermeasures and recommendations: guiding the allocation of financial resources to key areas and weak links; optimizing financial services; and building a long-term mechanism.

The Yangjiabu Kite Festival, originating over 2000 years ago in Shandong Province, China, stands as a testament to the enduring cultural heritage and artistic traditions of kite flying. This research explores the historical origins, cultural symbolism, festival format, community engagement, and international exposure of the Yangjiabu Kite Festival, shedding light on its evolution and impact over time. Findings reveal the festival’s deep roots in ancient Chinese traditions, its role as a platform for showcasing cultural diversity and craftsmanship, and its significance in promoting tourism, cultural exchange, and soft power projection for Shandong Province. Lessons learned from the Yangjiabu Kite Festival offer valuable insights for cross-cultural application, event management, cultural diplomacy, and community development. Suggestions for future research include comparative studies, longitudinal assessments, audience research, and policy analysis to further explore the dynamics and implications of cultural festivals in a global context. Overall, the research underscores the importance of cultural festivals as vehicles for cultural preservation, tourism promotion, and intercultural dialogue, fostering mutual understanding and appreciation across borders.

In the governance mechanism of how to develop agricultural cooperatives in rural revitalization, incentive mechanisms are the most important part. The village work team mobilizes the supervisory initiative of employees through a good incentive mechanism, combining their goals with the organizational goals, and promoting the development of the team. Based on the theory of herd effect and the motivation mechanism of "Zhizhi Shuangfu", combined with case analysis, this article points out the problems of single incentive form, insufficient attraction of incentive methods, and insufficient skill training for members in the incentive mechanism of YS Agricultural Products Professional Cooperative. In response to these issues, corresponding improvement suggestions were proposed: developing multiple incentive mechanisms, establishing special reward mechanisms, and strengthening technical training for cooperative members.