Consumers, particularly women, pursue beauty and health in order to uphold their image within society, which has contributed to consistent demand for cosmetics. The cosmetics market, driven by globalization and cultural exchange, sees Thai cosmetics gaining popularity among Chinese women. There has been a significant rise in the popularity of Thai cosmetics, known for their natural ingredients and innovative formulations. With a growing interest in cross-cultural consumer behaviour, particularly in the context of skincare and make-up products, understanding how different age groups perceive and choose Thai cosmetics is crucial for effective marketing strategies. The main issue is the development of consumer preferences over time among Chinese women who have only recently been given the opportunity to choose among many brands. This qualitative study explores the intergenerational differences in Chinese female consumers’ preferences for Thai cosmetics, aiming to uncover rich insights into their perceptions, attitudes, and behaviours. The target population is female Chinese who have visited Thailand and purchased or used Thai-branded cosmetics. Key themes emerge regarding the perception of product efficacy, the cultural authenticity and the role of digital media and trends in influencing product choices. Findings highlight nuanced generational preferences, with older cohorts emphasizing trust and familiarity with established brands, while younger cohorts prioritize innovation, sustainability, and personalized beauty experiences. These insights provide valuable implications for marketers seeking to tailor strategies and product offerings to engage effectively diverse generational segments within the competitive cosmetics market.
The quest for quality postgraduate research productivity through education is on the increase. However, in the context of the African society, governance structures and policies seem to be impacting on the quality level of the provided education. Hence, this conceptual study explored the roles of governance structures and policies in enhancing and ensuring quality postgraduate education programmers in African institutions of higher learning. To this end, various relevant literature was reviewed. The findings showed amongst others that governance structures and policies affect the quality of education provided. Meanwhile, other factors such as curriculum, foreign influence, lack of resources, training, amongst others contribute to the quality of education provided. The study concludes that there is need for the current structures of governance and the designed and implemented policies for postgraduate education to be reviewed and adjusted towards ensuring the desired transformation.
Vietnamese e-commerce has recently experienced a robust growth, especially e-commerce platforms such as Shopee, Lazada, Tiki. Reverse logistics has been pointed out as having a significant impact on the performance of an e-commerce platform. To capture the actual impact of some reverse logistics factors, i.e, Return Processing Time (RPT), Return Policy (RP), Return Cost (RC), Customer Service (CSR), and Post-Return Product (PRP), on Customer Satisfaction (CS), an OLS model was conducted. The results indicated significant correlation between all independent variables and dependent variables, which CSR shows the greatest correlation and PRP shows the weakest correlation. The study then made some suggestions for e-commerce platforms in Vietnam to enhance their reverse logistics process to get higher customer satisfaction.
The ability to take advantage of new digital solutions and technology will give companies a competitive edge, and operational optimization remains a major concern. A significant area of risk is cyber security because software-based technologies are integral to ship operations. Particular emphasis has been placed on the vulnerabilities of the Global Navigation Satellite System (GNSS), since it is an essential part of many maritime facilities and hence a target for hackers. Presently, research has shown that increased integration of new enabling technologies, like the Internet of Things (IoT) and big data, is driving the dramatic proliferation of cybercrimes. However, most of the attacks are related to ransomware attacks and/or with direct attack to the information technology (IT) and infrastructure. Nevertheless, there is a strong trend toward increased systems integration, which will produce substantial business value by making it easier to operate autonomous vessels, utilizing smart ports more, reducing the need for labour, and improving economic stability and service efficiency. Cybersecurity is becoming more and more important as a result of the quick digital transformation of the offshore and maritime sectors, which has also brought new dangers and laws. The marine sector has started to take cybersecurity seriously in light of the multiple documented instances of cyberattacks that have exposed business or personal data, caused large financial losses, and caused other problems. However, the body of existing research on emerging threats in maritime cyberspace is either inadequate or ignores important variables. Based on the most recent developments in the maritime sector, the article presents a classification of the most serious cyberthreats as well as the risks to cybersecurity in maritime operations and possible mitigation strategies from an educational research perspective.
Researchers at Stanford University in the USA identified the world's Top 2% of Scientists based on data from the Scopus database. This study recognized leading scientists across various sub-fields, ranking them by the sm-subfield-1 (ns) indicator. A total of 174 distinguished scientists from 25 countries were highlighted, with a notable concentration from the USA. Harvard University was a leader, producing top scientists in 16 sub-fields. Among the 174 recognized, four are Nobel Prize Laureates, and two have received the Fields Medal. Ten scientists authored the most frequently cited papers across categories in the Web of Science, including the Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), and Arts & Humanities Citation Index (A&HCI). Professor Georg Kresse authored the most cited paper in three Web of Science categories: multidisciplinary materials science, applied physics, and condensed matter physics. The study further analyzed GDP and population metrics for each top scientist by sub-field. Seventy of the 174 scientists have consistently maintained their top rankings over the past five years.
Copyright © by EnPress Publisher. All rights reserved.