This study examines consumer attitudes toward cryptocurrencies in Slovakia, focusing on the perceived adequacy of their promotion and the influence of demographic factors such as education, gender, and age. The findings reveal that a significant majority of respondents view cryptocurrency promotion as insufficient, with 77.77% expressing dissatisfaction. Demographic factors were found to have minimal impact on attitudes, suggesting that universal barriers—such as trust, technological literacy, and perceived risks—play a more critical role. Social media emerged as a key platform for engaging consumers, particularly younger demographics, provided that campaigns are well-targeted and informative. These results highlight the need for innovative promotional strategies emphasizing transparency, education, and trust-building to bridge the gap between cryptocurrencies and broader consumer adoption. The study contributes to the growing literature on cryptocurrency marketing by providing actionable insights for addressing challenges in emerging markets like Slovakia.

This research aims to investigate how technological innovation influences social sustainability via the mediating role of organizational innovation and digital entrepreneurship. This investigation employed a quantitative research approach and used data from survey questionnaires based on a set of suppositions evaluated using structural equation modeling. A total of 320 respondent companies from digital provider companies in Thailand. The findings of the research expose that technological innovation has a positive effect on organizational innovation and digital entrepreneurship. Both serve as mediators in the correlation between technology innovation and social sustainability. Moreover, this research will be beneficial for businesses that are implementing new technologies and innovation, considering their role in attaining both environmental and social sustainability.

In the current digital era, digital communication has a profound impact on the construction of product brands and affects the organizational performance of enterprises; thus, digital communication has become a power that cannot be ignored to improve the organizational performance of enterprises. This study demonstrated three hypotheses based on previous research and used a questionnaire survey to collect first-hand data from distributors of a China’s leading domestic down coat brand (named BRAND A in this study), and then studied and analyzed the relationships among digital integrated and interactive brand communication (DIIBC), brand value, and organizational performance through SEM analysis methods. The results showed that DIIBC had an indirect negative significant positive effect on organizational performance through brand value, while it had a highly significant direct positive effect on the organizational performance of this brand in China’s domestic down coat industry, and DIIBC’s final function on organizational performance was highly significant positive.

The proliferation of digital literary discourse has led to a competitive, and often times antagonistic, relationship between this new form and its traditional paper-based counterpart. The success of this new critical literary media has come as a result of major global changes to social consciousness and societal pressures to utilize communication systems that can keep pace with the speed of social action. Discussions on the legitimacy of digital literary discourse are often limited by the use of conciliatory debates that merely present moderate viewpoints. This research addresses the issue using a socio-discursive lens, focusing on a critical exploration of the underlying reasoning for the technological wariness of paper-based literary practitioners. Contrary to the views of many traditionalists, digital literature does not derive its discursive identity, nor its legitimacy, from a combative relationship with paper-based criticism. Instead, this analysis indicates that the use of digital media marks a significant turning point in the institution of literary discourse, formed as a response to shifting individual and collective needs of an accelerating pace of life. Therefore, digital literary discourse is not simply a form or idea that can be accepted or rejected. Rather, it is a forced formation of a new and constantly evolving expressive and inferential space, created by the combination of existing and innovative media, producing new meanings that were impossible to generate under the dominance of old media.

With the rapid economic growth, the concept of digital economy and sustainable development has gradually become the main task facing our country. This paper constructs the evaluation system of the development level of digital economy and the comprehensive index of regional sustainable development by the entropy weight method, uses the two-way fixed effect model to explore the influence mechanism of digital economy on the sustainable development of the Yangtze River Delta region.