Managing the spread of “disinformation” is becoming an increasingly difficult task of our time, with an emphasis on digital marketing and its influence on organizational reputation. This paper aims to analyze the phenomenon of disinformation, with emphasis on the role of digital marketing and the consequent effect on organizational image. Thus, using the systematic literature review methodology, the study defines and categorizes different types of disinformation, namely fake news, misinformation, and propaganda, and how they are spread across different channels. Using the research, it is possible to conclude that digital marketing is more effective in spreading disinformation than traditional media and word-of-mouth; social media management and content marketing are the most effective. The work also evaluates the catastrophic impact of disinformation on an organization’s image, fiscal health, and the trust of its stakeholders. Using the Chi-Square Test for Independence and Logistic Regression, the study determines the factors likely to lead to severe consequences of disinformation campaigns. Last but not least, the paper also suggests ways of preventing the spread of disinformation, which include improved education on the use of digital platforms, better fact-checking systems, and an improved code of ethics in digital marketing.
Presently, there exists a burgeoning trend of female entrepreneurs worldwide, notably within the realm of small and medium-sized enterprises (SMEs), many of which manifest as family-run enterprises. The systematic literature review endeavors to construct an integrative framework concerning the practical ramifications of female involvement in family businesses by amalgamating extant global studies. The findings elucidate the practical implications inherent in female participation across global family businesses, concurrently furnishing a reservoir of prospects for prospective investigations. The deduction posits the imperative eradication of gender disparities, cognizant that gender parity underpins economic and financial advancement and is contingent upon female involvement. Furthermore, familial enterprises are urged to acknowledge and integrate women’s contributions in entrepreneurial decision-making processes.
In order to replace conventional materials in the existing composite world, there has been a focus on adopting coir fibres, which are lightweight, adaptable, efficient, and have great mechanical qualities. This study describes the creation of environmentally responsible bio-composites with good mechanical characteristics that employ coir powder as a reinforcement, which has good interfacial integrity with an epoxy matrix. And these epoxy-coir composites supplemented with coir particles are predicted to function as a reliable substitute for traditional materials used in industrial applications. Here, untreated and alkali-treated coir fibres powder were employed as reinforcement, with epoxy resin serving as a matrix. An experimental investigation has been carried out to study the effect of coir powder reinforcement at different weight percentages (5 wt%, 10 wt%, 15 wt%, 20 wt%, 25 wt%, and 30 wt%). The morphological study, followed by a scanning electron microscope (SEM) and an optical microscope (OM), demonstrated that the powder and matrix had the strongest adhesion at 20 wt% coir powder-reinforced composite, with no voids, bubbles, or cracks. Based on the entire investigation, the polymer composite with 20 wt% reinforcement exhibited better mechanical qualities than the other combinations.
The improper disposal of litter by tourists poses a significant threat to tourism destinations worldwide, including in Indonesia. To mitigate marine litter, promoting eco-friendly behavior (EFB) among tourists is essential. This study applies the extended Theory of Planned Behavior (TPB), which posits that an individual’s behavior is driven by their attitudes, subjective norms, and perceived behavioral control, to better understand the factors influencing eco-friendly behavioral intentions. In this research, ecological consciousness and ecological knowledge were added to the traditional TPB framework to gain deeper insights into tourist behavior. Data were collected through a structured questionnaire from 876 visitors to Lake Singkarak, Indonesia. The findings demonstrate that the inclusion of ecological consciousness and ecological knowledge significantly enhances the predictive power of the TPB model in explaining eco-friendly behavioral intentions. Based on these results, raising public awareness, improving government management, and enhancing the quality of lake attractions are recommended to encourage responsible tourism. These measures can reduce litter and conserve lake habitats, ultimately contributing to the sustainability of tourism in the region.
Nowadays, finding a suitable solution to the problem of generational change in case of small and medium-size enterprises (SMEs) is becoming increasingly challenging. The aim of this research to investigate whether entering into the stock exchange could be a realistic alternative for Hungarian companies to eliminate this issue. This study reviews the process of Initial Public Offering (IPO) and summarises the advantages and the difficulties of going public. The paper focuses on the opportunities for value creation and saving offered to SMEs by listing on the stock exchange. As primary research on practical experiences, semi-structured in-depth interviews were conducted with the managers of 10 involved companies, and some financial indicators were examined. The research does not cover all relevant companies; however, it is still suitable for drawing a conclusion. The presence on the stock market proved to be useful for the companies and played a significant role in the preservation of the company’s value as well as in financing opportunities. The path demonstrated in this article is suitable for other businesses to follow the pioneers.
The urban fringe – the zone lying between urban areas and the countryside, - offers valuable opportunities for commercial and residential development as well as for recreational activities, but it is often characterised by a number of land use problems and environmental conflicts. Within the UK, the urban fringe can be seen as a contested and dynamic space, yet for almost 70 years statutory town planning policies for the urban fringe have been largely concerned with containment designed to stop urban encroachment into the countryside. However, in 1970s a number of experimental urban fringe management projects were established around town and cities within the UK, culminating in the creation of the Groundwork projects, and here the focus was on a wider and more flexible approach, and more specifically on providing a range of opportunities for recreation, and to attempt to reconcile environmental conflicts. This paper explores the evolution of Groundwork, and more specifically focuses on two Research Questions namely, what was the initial rationale and aims of Groundwork? and secondly what is its current focus and future direction?
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