In the highly developed process of "Internet plus", foreign trade transformation and upgrading, cross-border new retail rapid development has become the trend of the times, cross-border e-commerce new retail digitalization, and improving operational efficiency brings new opportunities. Reshaping the structure of new retail formats, the integration of cross-border e-commerce and new retail formats is an inevitable trend. Smart upgrading and digital transformation are important measures to achieve leapfrog development. The format structure presents business models such as "smart retail, digital cross-border e-commerce, new cross-border e-commerce, new retail, and new retail logistics". The main research objective of this project is to explore and research the new retail scenarios of digital applications in cross-border e-commerce. Based on the current development trend of digital cross-border e-commerce and new retail upgrading, as well as the economic characteristics of the Wuyi area in Jiangmen City, this project aims to use the smart new retail scenario of digital cross-border e-commerce as the foothold, with a focus on upgrading and transforming the product flow chain with the "application scenario" as the central point, form a closed-loop loop of free circulation of products, new retail logistics, cross-border e-commerce, new retail, new sales experience scenarios, and consumers.

In the 21st century, brand communication has been significantly transformed through the interaction of users and artificial intelligence (AI), who co-create and recreate texts in digital environments. This evolution challenges traditional disciplines and roles, opening new perspectives for textual production on multiple platforms. The study examines the current state and application of the textual component in brand communication, exploring its disciplinary foundations, rhetorical traces, and research methodologies. To this end, a content analysis of 97 relevant publications from 2000 to 2024 was conducted, selected for their impact on the field of brand communication and following the guidelines established in the PRISMA statement. The results identified three sources of textual creation: Organization, users and algorithms. In addition, persuasion and sentiment take precedence at the rhetorical level, while data mining stands out in message analysis. In conclusion, the advertising text, which previously prevailed in brand communication with corporate authorship, formal prefiguration and a closed entity, now expands in a media and networked context. This text originates from a multiplicity of human and automated sources, overlapping rhetorical phases and fluid textualities. The shift implies a transition from unidirectional communication, characterized by repeated impacts, to multidirectional communication with spiraling trajectories and iterative adjustments. This challenges the boundaries of genres and formats, merging the persuasiveness of rhetoric and the imagination of storytelling. This situation demands commercial policies that integrate new professionals and roles, in partnership with the educational sector, and that address copyright with AI and users.

Ancient Minipe Anicut, Sri Lanka is world-famous for its engineering excellence. Due to its importance, conserving the ancient anicut, another anicut was constructed downstream in the 20th century. Nevertheless, the water diverted from the ancient anicut to the Minipe Left Bank (LB) Canal was kept as it was due to inherited agricultural importance. This research focuses on studying the contributions made by the adjacent catchment along the Minipe LB Canal. There are several level crossings along the Minipe Left Bank Canal from which the runoff of the local catchment flow into the Minipe LB Canal. Hydrologic Modeling System (HEC-HMS) is used to obtain the yield from each catchment into the Canal, which was compared with the annual diversions from Minipe anicut. The total yield from each stream has been compared with the annual diversion of the Minipe LB Canal from 2014 to 2020. The results obtained from this study reveal that there is sufficient water available for water augmentation in the basin, with an estimated annual average cumulative yield from the catchment of 453.6 MCM. This cumulative yield is 1.7 times the annual average diversion from the Mahaweli River, which is 271.9 MCM. With the findings, it is concluded that there is a potential to augment water from the catchment to address pertaining water shortages conveyance in the command area.

In recent years, Vietnam has achieved great achievements in the implementation of economic growth, which has contributed to reducing poverty and is highly appreciated by the international community. Although Vietnam has made remarkable achievements in reducing poverty and meeting the requirements of sustainable development, there are still many challenges and work to be done. Vietnam needs to continue to push ahead to improve the quality of life for the poorest, reduce the development gap between regions, and strengthen its response to climate change and the environment. This study uses a qualitative method to analyze the current situation of poverty reduction in Vietnam. The article also uses analytical, synthetic, logical, and historical methods to clarify the results and limitations of poverty reduction. The value of the research helps the Vietnamese government to be aware of the results and limitations of poverty reduction and suggests scientific and timely solutions to implement poverty reduction work in Vietnam.

The main purpose of this research is to investigate the cash holdings behaviour on sectoral level for South African firms listed on the Johannesburg Stock Exchange (JSE). The accounting cash ratio is used to identify abnormal (excess) cash holdings for the firms listed on the JSE. This informed the panel regression analysis to identify cash holdings determinants on a sectoral level. The sample data included 255 firms of which 102 represent Financial Firms and 153 represent Non-Financial Firms for 2005 to 2019. The findings show the significant internal and external determinants of cash holdings. Comparing coefficient sizes, this research finds that financial and non-financial sectors with abnormal (excess) cash holdings exhibit higher coefficient sizes as opposed to sectors without. As a result, the higher coefficient size shows that the internal and external determinants of cash holdings have a greater effect on the cash holding levels of these sectors. The implications of the findings of this study are that each sector operates differently and that each firm within each sector has differing cash management policies and procedures. Therefore, analyzing cash holdings behaviour on an aggregated level and assuming that all sectors and firms within the collective operate the same is an erroneous assumption, as shown by this study. This research firstly contributed by introducing the use of the accounting cash ratio to indicate the presence of abnormal (excess) cash holdings. Most research focus on cash holdings of Non-Financial Firms. Therefore, the second contribution of this research is that both Non-Financial and Financial Firms with and without abnormal (excess) cash holdings were included to identify determinants of cash holdings, this was also done on a sectoral level.