Purpose: This paper articulates a model that maximizes the use of e-HRM to achieve sustainable competitive advantage. It examines the indirect effects of e-HRM use on sustainable competitive advantage, through job satisfaction, employee performance, and perceived organizational politics. Design/methodology/approach: A survey approach was used to collect data from 30 organizations. A purposive sampling technique was used to select the study sample. The SPSS PROCESS Macro for running mediation analysis was used to analyze data. Findings: The findings show the indirect effect of e-HRM on sustainable competitive advantage through job satisfaction, employee performance, and perceived organizational politics. Job satisfaction has the biggest effect on achieving strategic outcomes. For organizational excellence, e-HRM use should complement other HRM practices. Practical implications: Management should pay attention to employee outcomes during the implementation of e-HRM. This study broadens the scope of the interaction between e-HRM use and sustainable competitive advantage. This study was conducted in a developing economy and demonstrated that the effects of e-HRM use on sustainable competitive advantage are not limited to developed economies. Originality/value: This study is one of the pioneering efforts to develop a model that maximizes organizational outcomes in developing countries. In addition, this study contributes to the understanding of intervening variables necessary to enhance information technology’s potential within the HR function.

An investigation is conducted into how radiation affects the non-Newtonian second-grade fluid in double-diffusive convection over a stretching sheet. When fluid is flowing through a porous material, the Lorentz force and viscous dissipation are also taken into account. The flow equations are coupled partial differential equations that can be solved by MATLAB’s built-in bvp4c algorithm after being transformed into ODEs using appropriate similarity transformations. Utilizing graphs and tables, the impact of a flow parameter on a fluid is displayed. On velocity, temperature, and concentration profiles, the effects of the magnetic field, Eckert number, and Schmidt number have been visually represented. Calculate their inaccuracy by comparing the Nusselt number and Sherwood number values to those from earlier investigations.