Kampar Regency, as the largest pineapple producer in Riau Province, has yet to provide significant added value for the surrounding SMEs. The limitations in technology and innovation, infrastructure support, and market access have prevented this potential from being optimally utilized. A Technopark can provide the necessary facilities and infrastructure to enhance production efficiency, innovation, and product quality, thus driving local economic growth. The objective of this study is to identify and determine potential locations for the development of a pineapple-based Technopark in Kampar Regency. This study is crucial as a fundamental consideration in selecting the technopark location and assessing the effectiveness and success of the technopark area. The method used in this study is AHP-GIS to analyze relevant parameters in the site selection process for the technopark area. Parameters considered in this study include slope, land use, availability of raw materials, accessibility of roads, access to water resources, proximity to universities, market access, population density, and landfill. The analysis results indicate that the percentage of land highly suitable for the technopark location is 0.78%, covering an area of 8943 hectares. Based on the analysis, it is recommended that potential locations for the development of a pineapple SMEs-based technopark in Kampar Regency are dispersed in Tambang District, encompassing three villages: Rimbo Panjang, Kualu Nenas and Tarai Bangun. The findings of this study align with the spatial planning of Kampar Regency.

This research was conducted to find out how a hybrid organization concept can be applied to various types and scopes of organizations. There are several things becoming the main focus in this hybrid organization research, namely to find out the extent to which the development of hybrid organizations in its practice when implemented and to find out what types of logic are used by various organizations in implementing hybrid organizations. The findings of the study showed that the concept of hybrid organizations has developed widely in the theory and practice of managing an organization. The concept of hybrid organizations has even been used by several sectors/fields of organizations, including small business organizations, construction projects, social enterprises, government companies, and even universities. This research concludes that the concept of a hybrid organization can be applied to various types & lines of organization because it is generally translated into the same concept in its application. However, some differences are characterized by the use of logic that each organization has that underlies the application of the hybrid organizational concept.

Rapidly changing business environments and fierce competition are making it increasingly difficult for modern companies to maintain competitive advantage and accomplish business longevity. This study can fill the research gap in mission research and longevity research, and provides implications on what form and content of mission should be selected when determining the direction of a company’s corporate strategy. Although a company’s mission is a communication tool that represents the company’s strategic priorities and unique values, it has rarely been considered an important factor in business longevity. This study conducts a content analysis of the mission statements of 43 companies in the Henokiens Association to clarify the linkage between a company’s mission and business longevity and the configurations of long-lived firms’ missions. Our results show most long-lived firms have clear missions and perceptions of familism expansion. The firms’ past, present, and future additions to their concern for products, business growth, unique philosophy, and stakeholders are highlighted in their mission statements. Therefore, the main theoretical contribution of focusing on the corporate mission as a factor of business longevity in this study is not only a new approach to the longevity factor, but also the discovery of new values of the mission in strategic management research. The practical contribution of this study is that it reveals that companies seeking long-term competitive advantage in the market need to design, possess, and share a high-quality mission from a long-term perspective and instill the ideology of extended familyism. It can also provide hints about strategic priorities for small, family-run businesses facing threats to their survival.

Biomimicry is increasingly being used to drive sustainable constructional development in recent years. By emulating the designs and processes of nature, biomimicry offers a wealth of opportunities to create innovative and environmentally friendly solutions. Biomimicry in industrial development: versatile applications, advantages in construction. The text emphasizes the contribution of bio-mimetic technologies to sustainability and resilience in structural design, material selection, energy efficiency, and sensor technology. Aside from addressing technical constraints and ethical concerns, we address challenges and limitations associated with adopting biomimicry. A quantitative research approach is implemented, and respondents from the construction industry rank biomimicry principles as the optimal approach to enhance sustainability in the industry. Demographic and descriptive analyses are underway. By working together, sharing knowledge, and innovating responsibly, we suggest approaches to tackle these obstacles and fully leverage the transformative power of biomimicry in promoting sustainable construction industry practices. In an evolving global environment, biomimicry reduces environmental impact and enhances efficiency, resilience, and competitiveness in construction industries.

This research was conducted with the intention of investigating and analyzing the factors that influence the views that consumers have of advertising on social media platforms. The goal of this study is to look at the many ways that new media ads affect consumers’ purchasing behavior. An evaluation of the validity and reliability of the measures has been carried out with the assistance of confirmatory factor analysis. In addition, the quantitative research approach makes use of both simple random sampling and statistical sampling. The information was gathered via the use of a questionnaire that was issued to fans of new media. Using a Likert scale with five points, the questionnaire’s questions were evaluated to ensure that they were appropriately worded. The total sample size that is employed is 359. The purchase behavior of consumers of new media has been evaluated based on five variables, including the ability to attract attention, provide amusement, establish legitimacy, emphasize creative character qualities, and evoke emotional appeal. The objective of this study paper is to investigate the impact that advertisements broadcast via new media have on consumers’ decision-making processes regarding the acquisition of goods and services. The research’s findings show that when consumers are weighing their options for purchase, advertisements having the largest impact on their purchasing decisions in new media. With the goal of offering important insights into the new media advertising industry, the author seeks to link these results with pertinent ideas from the theoretical framework.

This study aims to develop and validate a strategic model tailored to the unique challenges and contexts faced by micro, small, and medium-sized enterprises (MSMEs) in Ecuador, enhancing their operational efficiency and access to financing. Employing a quantitative approach, the research utilized a non-experimental, cross-sectional design to gather data from a sample of 358 companies. The study revealed that MSMEs are significantly hindered by limited access to financing, lack of managerial skills, and technological gaps. Despite these challenges, MSMEs demonstrated considerable adaptability and resilience, underscoring their critical role in the local economy. The strategic model proposed leverages Porter’s Diamond Model to identify and address the specific competitive and operational challenges encountered by these enterprises. Key findings include the necessity for enhanced financial literacy, simplified regulatory frameworks, and the integration of digital technologies to improve competitiveness. The proposed model focuses on strategic training, fostering innovation, and creating a more supportive financing environment. The implications of this study are profound, suggesting that policymakers and practitioners should streamline regulatory processes, enhance financial and technological support frameworks, and provide tailored training programs. These strategies are intended to bolster the sustainability and growth of MSMEs, contributing to broader economic development. This research contributes to the academic literature by providing empirical evidence on the challenges faced by MSMEs in developing economies and proposing a contextually adapted strategic model to mitigate these challenges, thereby enhancing their economic impact and sustainability.