Assessment of water resources carrying capacity (WRCC) is of great significance for understanding the status of regional water resources, promoting the coordinated development of water resources with environmental, social and economic development, and promoting sustainable development. This study focuses on the Longdong Loess Plateau region and utilized panel data spanning from 2010 to 2020, established a three-dimensional evaluation index system encompassing water resources, economic, and ecological dimensions, uses the entropy-weighted TOPSIS model coupled with global spatial autocorrelation analysis (Global Moran’s I) and the hot spot analysis (Getis-Ord Gi* index) method to comprehensively evaluate the spatial distribution of the WRCC in the study region. It can provide scientific basis and theoretical support for decision-making on sustainable development strategies in the Longdong Loess Plateau region and other regions of the world.From 2010 to 2020, the overall WRCC of the Longdong Loess Plateau area show some fluctuations but maintained overall growth. The WRCC in each county and district predominantly fell within level III (normal) and level IV (good). The spatial distribution of the WRCC in each county and district is featured by clustering pattern, with neighboring counties displaying similar values, resulting in a spatial distribution pattern characterized by high carrying capacity in the south and low carrying capacity in the north. Based on these findings, our study puts forth several recommendations for enhancing the WRCC in the Longdong Loess Plateau area.

Reusable bags have been introduced as an alternative to single-use plastic bags (SUPB). While beneficial, this alternative is economically and environmentally viable only if utilized multiple times. This study aims to identify the determinants influencing the use of reusable bags (RB) over single-use plastic bags (SUPB) within the framework of ecological impact reduction, employing the Theory of Planned Behavior (TPB). The focus is on understanding how attitudes (AT), subjective norms (SN), and perceived behavioral control (PBC) collectively guide consumers towards adopting reusable bags as a pro-environmental choice. The focus is on understanding how attitudes (AT), subjective norms (SN), and perceived behavioral control (PBC) collectively guide consumers towards the adoption of reusable bags as a pro-environmental choice. Data were collected through a survey administered to 814 consumers in Lahore, employing both regression analysis and Structural Equation Modeling (SEM) to assess the impact of AT, SN, and PBC on reusable bag consumption (RBC). The TPB framework underpins the hypothesis that these three psychological factors significantly influence the decision to use RBs. Both regression and SEM analyses demonstrated that AT, SN, and PBC positively affect RBC, with significant estimates indicating the strength of each predictor. Specifically, PBC emerged as the strongest predictor of RBC (PBC2, β = 0.533, p < 0.001), highlighting the paramount importance of control perceptions in influencing bag use. This was followed by AT (β = 0.211, p < 0.001) and SN (β = 0.173, p < 0.001), confirming the hypothesized positive relationships. The congruence of findings from both analytical approaches underlines the robustness of these techniques in validating the TPB within the context of sustainable consumer behaviors. The investigation corroborates the TPB’s applicability in predicting RBC, with a clear hierarchy of influence among the model’s constructs. PBC’s prominence underscores the necessity of enhancing consumers’ control over using RBs to foster sustainable consumption patterns. Practical implications include the development of policies and marketing strategies that target the identified determinants, especially emphasizing the critical role of PBC, to promote broader adoption of RBs and contribute to significant reductions in plastic waste.

Despite the efforts of public institutions and government spending, progress on the SDGs is mixed at the midpoint of the 2030 timeframe-some targets are off track and some have even regressed. ICT-related indicators, on the other hand, stand out for their strong progress. The author notes this progress, but questions its relationship to the implementation of the 2030 Agenda. He argues that the growth in internet and mobile network penetration is due to the economic characteristics of communications development. The objectives of the article are to review the impact of the ICT sector on economic growth, to consider the role of government spending in the development of this sector in the context of fostering the achievement of the Sustainable Development Goals, and to identify the prerequisites for significant progress towards SDG targets in communications. Achievement of these objectives will make it possible to determine whether this progress is a consequence of targeted efforts to achieve the SDGs, or whether, in accordance with the author’s hypothesis, it is based on the specifics of the ICT sector’s development, allowing for the accelerated spread of mobile communications and the Internet, which is reflected in the SDG indicators.

Sustainable hybrid education is an educational approach that combines multiple kinds of instruction. Online education and traditional face-to-face education will be implemented in tandem to propel the educational process towards contemporary approaches, with the aim of achieving high-quality outcomes and staying abreast of scientific and technical advancements. The objective of this study is to determine the correlation between hybrid education, which is a sustainable model, and the academic performance of graduate students in select Egyptian universities, based on international quality criteria. The study employed a descriptive analytical methodology, and data was collected using a meticulously designed computerized questionnaire, whose validity and reliability were verified using proper statistical techniques. The study sample comprised 2235 postgraduate students enrolled in Egyptian universities, specifically Cairo, Helwan, and Ain Shams. The study’s findings determined that the extent of hybrid education and the efficacy of the procedure. The sample members possess a high level of education, and hybrid education has a significant positive influence on the quality of the educational process. Hybrid education mostly impacts the academic components, and there are variations among universities in implementing hybrid education, with Ain Shams University being particularly favorable towards it. The study proposed enhancing the university’s human resources for students, faculty, and staff, as well as assuring the availability of diverse gadgets and resources utilized in the hybrid education setting.

This study investigates the significance of data analytics in digital marketing for sustainable business growth. Data analytics has become an indispensable instrument in the world of digital marketing, offering organisations the means to achieve sustainable growth while minimising their environmental impact. We gathered data from 273 marketing and business consultants, chosen for their expertise in digital channels and data analytics, using a survey research design. The questionnaire, which was validated through expert review and pilot testing, assessed the relationship between data analytics utilization and its impact on competitive advantage and business optimization. We conducted statistical analyses, including descriptive and inferential statistics, using SPSS version 25.0. Findings reveal a significant correlation between data analytics adoption in digital marketing and sustainable business competitive advantage, as well as a notable impact on business optimization. Recommendations emphasise the strategic importance of customer segmentation and predictive analytics in leveraging data analytics for targeted marketing campaigns and proactive adjustments to market trends. This study underscores the indispensability of data analytics in the evolving digital marketing landscape, offering actionable insights for businesses seeking sustainable growth and competitive advantage.