This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

To address the escalating online romance scams within telecom fraud, we developed an Adaptive Random Forest Light Gradient Boosting (ARFLGB)-XGBoost early warning system. Our method involves compiling detailed Online Romance Scams (ORS) incident data into a 24-variable dataset, categorized to analyze feature importance with Random Forest and LightGBM models. An innovative adaptive algorithm, the Adaptive Random Forest Light Gradient Boosting, optimizes these features for integration with XGBoost, enhancing early Online romance scams threat detection. Our model showed significant performance improvements over traditional models, with accuracy gains of 3.9%, a 12.5% increase in precision, recall improvement by 5%, an F1 score increase by 5.6%, and a 5.2% increase in Area Under the Curve (AUC). This research highlights the essential role of advanced fraud detection in preserving communication network integrity, contributing to a stable economy and public safety, with implications for policymakers and industry in advancing secure communication infrastructure.

By referring to relevant literature, we will deeply study the development of school sports in the early Republic of China, the rise of the New Culture Movement, the advocates and advocates of new culture, actively promote "new sports", and strive to overthrow the dregs of military nationalism education ideas and change the impact of Japanese gymnastics on school sports. With the outbreak of the "May Fourth Movement", the New Culture Movement not only had a greater impact on education and culture, but also accelerated the domestic political game to a certain extent, which ultimately led to the transformation of school physical education and the realization of Pragmatism education. In view of this, this article will start from an overview of the characteristics of school sports in the early Republic of China, focus on the analysis of the impact of the May Fourth New Culture Movement on the transformation of school sports in the early Republic of China, and then explore the incentives for the transformation of school sports under the May Fourth New Culture Movement, hoping to play a certain reference role.

This study examines the determinants of audit quality and their impact on detecting financial statement fraud at public accounting firms member of OAI Solusi Manajemen Nusantara in Indonesia. Using a quantitative approach, data was collected through a structured questionnaire distributed to auditors and staff. Key findings highlight the significant influence of auditor independence, professional proficiency, and supervision actions on conducting effective audits, thereby enhancing fraud detection capabilities. The research identifies challenges such as the focus on Indonesian firms and potentially limiting broader applicability. Recommendations include enhancing auditor training, adopting stringent audit procedures and technology, and ensuring adherence to auditing standards to improve audit quality and uphold financial reporting integrity. This study underscores the critical role of audit quality in preventing and detecting financial statement fraud, suggesting avenues for future research to explore additional influencing factors.

With the outbreak of the COVID-19 pandemic in 2019, educational activities have faced significant disruptions, leading to a widespread adoption of online teaching and a transformation in the evaluation of teaching quality. Using CiteSpace visualization software, the study examines 1485 papers from the Chinese database of China Knowledge Network and 1656 papers from the English database of Web of Science (WoS) spanning the period from January 2013 to June 2023 as research samples. The findings reveal heightened activity in China and other countries research on teaching quality evaluation, moreover, research in both contexts predominantly comprises independent studies, supplemented by collaborative efforts. Notably, there is an increased focus on the exploration of online teaching quality evaluation, specifically delving into methodologies and systems. The emphasis has shifted towards students’ learning initiatives and a comprehensive evaluation of teachers’ work before, during and after class. While research in other countries has also identified new hotspots related to online teaching, the number of studies is comparatively limited. The study proposes the imperative need to update the evaluation criteria for online teaching and enhance the infrastructure of online teaching platforms. Additionally, it advocates for reforms in the evaluation systems of educational institutions and innovations of teachers’ instructional methods.